France ADOT - Hero

Copy: "You can be a hero after you die. Make the organ donor pledge."
(Puedes ser un héroe después de morir. Hazte donante de órganos)

Client: France ADOT
Agency: CLM BBDO Paris, France
Photographer: Cédric Delsault
Executive Creative Directors: Gilles Fichteberg & Jean-François Sacco
Head of Art: Sylvie Etchemaité
Art Director: Lucie Valloton
Copywriter: Julien Perrard