Copy: "Stop. Sleep. Survive."
(Párate. Duerme. Sobrevive)
(Párate. Duerme. Sobrevive)
Client: Rodney District Council Road Safety
Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Mike O'Sullivan
Designers: Dan Liao & Nick Smith
Art Director: Matt Swinburne
Copywriter: Helen Steemson
Illustrators: Terence Tsang, Dede Putra & Max Thompson
Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Mike O'Sullivan
Designers: Dan Liao & Nick Smith
Art Director: Matt Swinburne
Copywriter: Helen Steemson
Illustrators: Terence Tsang, Dede Putra & Max Thompson