Newpan Magimix XL - Big

Copy: "Big is In."
(Lo grande está de moda)

Client: Magimix Food Processor Cuisine Systeme
Agency: Grey, Tel-Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Tal Riven
Art Director: Tali Dayan
Copywriter: Yoav Shutan
Illustrator: Oriel Agmar
Photographer: Yoram Asheim

Published: June 2008

Rodasol Bug Killer - War

Copy: "They have lost this war."
(Esta guerra la tienen perdida)

Agency: Euro RSCG, Colombia
Creative Director: Cruz Mujica
Art Director: Nicolas Lozano
Copywriter: Bryan Moreno

AMAM (Association of Women Against Genital Mutilation) - Razor

Contrapunto had the task of creating a campaign with little budget to make women aware of the need to collaborate with the Association of Women Against Genital Mutilation (AMAM). With that objective,they produced hygienic protectors for women's swimming costumes with an image of a razor blade (as used in genital mutilation practice) and text saying: "Every year two million girls worldwide are unable to avoid genital mutilation".
During the activity, a 72% web visitors increase was registered, along with a parallel increase in phone calls to the association.
(Contrapunto tenía la tarea de crear una campana de bajo presupuesto para comunicar a las mujeres la necesidad de colaborar con la Asociación de Mujeres Contra la Mutilación Genital (AMAM). Con dicho objetivo, produjeron protectores higiénicos para trajes de baño femeninos con la imagen de una cuchilla de afeitar (como las usadas en las ablaciones genitales) y un texto que decía: "Cada año dos millones de niñas en el mundo son incapaces de evitar la mutilación genital."Durante la actividad, se registro un incremento de visitas a la web de un 72%, junto con un incremento paralelo de llamadas a la asociación)

Client: AMAM
Agency: Contrapunto BBDO, Barcelona, Spain
Creative Directors: Tomas Oliva & Carlos De Javier
Art Director: Lucas Jatobá
Copywriter: Marta Caseny
Photographer: Eduardo Colesi
Released: February 2008

EG Repellent - X Rays

Copy: "Attractive to mosquitoes?"

(¿Demasiado atractivo para los mosquitos?)

Client: EG Repellent
Agency: Publimark Lowe, Costa Rica
General Creative Director: Javier Zeledón
Creative Director Franklin Guevara
Art Director/Illustrator: Marco Campos
Copywriter: Andrea Touma

Published: June 2008

WWF - Closer Look

Copy: "Saving pandas is not our only mission.
Take a closer look at what we do and where you can make a difference."
(Salvar pandas no es nuestra única misión.
Presta atención a lo que hacemos y cómo puedes marcar la diferencia)

Over 10 million hectares of forests have been protected through our forest certification and sustainable forest management programs.
(Más de 10 millones de hectáreas de bosque y selva han sido protegidas mediante nuestro certificados y programas de gestión sostenible)


WWF and its partners have facilitated the reconnection of 17 lakes to the Yangtze River, infusing new life to its fragile freshwater ecosystem.
(WWF y sus socios han facilitado la reconexión de 17 lagos al río Yangtze, infundiendo nueva vida a su frágil ecosistema de agua dulce)

The combined efforts of WWF and its partners have sparked the recovery of the Tibetan Antelope Population.
(Los esfuerzos conjuntos de WWF y sus socios han provocado la recuperación de la población de Antílopes Tibetanos)

Agency: BBH China
Creative Director: Johnny Tan
Art Director: Yinbo Ma
Copywriters: Carol Ong & Leo Zhang
Illustrator: ALT Design
Print Producer: Ken Wang

Published: June 2008

Hot Wheels - Fingers

Agency: Ogilvy, Mexico
Executive Creative Director: Miguel Angel Ruiz
Creative Directors: Rafael Martínez, Luis Elizalde & Sandra Flores
Copywriter: Armando Castelán
Art Directors: Iván Carrasco, Alejandro Beltrán & Luis Mata
Photographer: José Ramón Cagigas
Illustrator: Luis Mata

Guinness - Road Signs

Copy: "The more you drink, the slower you react. Please drink responsibly."
(Cuanto más bebes más tardas en reaccionar. Por favor bebe con responsabilidad)

Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller & Edmund Choe
Copywriter: Christie Herman
Art Director: Ong Kien Hoe
Photographer: Alex Tow (360°Photography)
Retoucher: Choyue Chen (360°Photography)

Monster.com - Wrong job

Copy: "Stuck in the wrong job?"
(¿Atrapado en el trabajo erroneo?)

Client: Monster.com Career Network

Agency, City: JWT, Hong Kong, China
Executive Creative Director: Steven Lee
Creative Directors: Kwong Chi Kit & Barbara Fu
Copywriters: Cheung Yee Mui & Steven Lee
Art Directors: Arthur Tse & Ciff Luk
Photographer: Tim Lau

Clima Bicycle Locks - Impossible

The previous campaign can be found here

Agency: Leo Burnett, Bangkok, Thailand
Executive Creative Directors: Keeratie Chaimoungkalo & Sompat Trisadikun
Copywriter: Noranit Yasopa
Art Directors: Pipat Uraporn & Sompat Trisadikun
Photographer: Chub Nokkaew (Chubchevit)

Amnesty International - After the Olympics

Copy: "After the Olympic Games, the fight for the Human Rights must go on."
(Tras los Juegos Olímpicos, la lucha por los Derechos Humanos debe continuar)

Agency: TBWA Paris, France
Executive Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Photographer: Marc Gouby
Art Buyer: Barbara Chevalier

Western Union - Tale Of Two Cities

Copy: "Transfer money in an instant."
(Transfiere dinero en un instante)

Shanghai - Chicago


Sydney - Toronto


Singapore - Los Angeles


Hong Kong - New York

Client: Western Union Money Transfer
Agency: Saatchi & Saatchi, Ho Chi Minh City, Vietnam
Executive Creative Director/Copywriter: Steve Hough
Creative Director: Sumesh Peringeth
Art Directors: Sumesh Peringeth & Huy Nguyen
Photography: Photolibrary, Corbis & Teo Studio
Illustrator: Nguyen Le
Art Buyers: Lily Cheong & Hong Thao
Account Supervisor: Thien Thanh

Jobsintown.de - Online Recruitment

Copy: "Life's too short for the wrong job."
(La vida es demasiado corta para no tener el trabajo adecuado)

Previous campaign here

Client: Jobsintown.de Recruitment
Agency, City: Scholz & Friends, Berlin, Germany
Creative Directors: Matthias Spaetgens & Oliver Handlos
Copywriters: Daniel Boedeker & Axel Tischer
Art Directors: David Fischer & Tabea Rauscher
Photographer: Hans Starck
Account Supervisors: Katrin Voss & Sascha Kruse
Advertiser's Supervisor: Stefan Kraft
Graphic Designers: Ferdinand Ulrich & Julia Hauch
Styling: Petra Hoefer (CISEL)

ESPN - Everyday

Copy: "All day. Everyday."
(Todo el día. Todos los días)

Client: Entertainment and Sports Programming Network
Agency: Saatchi & Saatchi, Singapore
Executive Creative Director: Andy Greenaway
Creative Directors: Richard Copping & Andrew Petch
Art Directors: Ronojoy Ghosh, Richard Copping & Joel Clement
Photographer: Allan Myles
Art Buyer: Adrel Law
Retoucher: Magic Cube
Producer: Terry Ong

Hansaplast Earplugs - Morgue

Copy: "You have never slept so deeep."
(Nunca has dormido tan profundamente)

Client: Hansaplast Earplusgs
Agency: TBWA, Paris, France
Executive Creative Director: Erik Vervroegen
Copywriter: Alban Galle
Art Director: Cyril Drouot
Photographer: Dimitri Daniloff

Bonafide Coffee - Awake

Copy: "Noir Intense Coffee. Keeps you awake."
(Café Negro Intenso. Te mantiene despierto)

Agency: Craverolanis, Buenos Aires, Argentina
Executive Creative Director: Juan Cravero/Dario Lanis
Creative Director: Toto Marelli
Copywriter: Adolfo Rodriguez Saa
Art Director: Diego Urbano
Photographer: Buena Vista Fotografia

Coopers Beer

Copy: "Only 2.9% alcohol."

(Sólo un 2.9% de alcohol)

Agency: JWT Singapore
Executive Creative Director: Tay Guan Hin
Copywriter: Andrew McKechnie
Art Director: Thomas Yang
Photographer: Jonathan Tay

Scrabble - Beautiful

Copy: "Scrabble. The beatiful word"
(Scrabble. La palabra hermosa)

Beast
(Bestia)


Hula


Vampire
(Vampiro)


Buddha


Condom
(Preservativo)

Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Chris Garbutt
Copywriters: Arnaud Vanhelle, Benjamin Bregeault & Mihnea Gheorghiu
Art Director: Antoaneta Metchanova, Alex Daff & Najin Ha
Illustrator: Zbiok
Art Buyer: Nejma Tazit

Utah Museum of Fine Arts

Copy: "See the world through the eyes of Monet and 22 other masters.
Monet to Picasso, June 23-September 21."
(Ve el mundo a través de los ojos de Monet y otros 22 maestros.
De Monet a Picasso, 23 Junio - 21 Septiembre)

Advertising Agency: Richter7, USA
Creative Directors: Gary Sume, Ryan Anderson & Dave Newbold
Art Director: Ryan Anderson
Copywriter: Gary Sume

Released: June 2008