Copy: "Gain a deeper perspective with the New Straits Times." (Adquiere una perspectiva más profunda con el Nuevo Straits Times.)
True cost of Rwanda's coltan, higher than expected. (El coste real del coltán de Ruanda es mas alto de lo esperado.)
Exciting times ahead with new stimulus package. (El nuevo paquete de medidas promete un excitante futuro.)
Contents of Russian timber ship questioned. (Los contenidos de un barco maderero ruso puestos en tela de juicio.)
Agency: McCann Erickson, Malaysia Executive Creative Directors: Szu-Hung Lee & Hwa Creative Director: Jules Tan Copywriters: Szu-Hung Lee, Primus Nair, Zaidee Zainal & Benjamin Ng Art Directors: Jules Tan & Jerome Ooi Agency Producers: Jimmy Ong & Bridget Hong Photographer: Loh Lin Shan (iRom)
Copy: "Every 43 seconds someone dies from gun violence. Your signature can help in the fight against genocide." (Cada 43 segundos alguien muere por violencia relacionada con armas. Tu firma puede ayudar a luchar contra el genocidio.)
Agency: Jung von Matt/Elbe, Germany Executive Creative Director: Sascha Hanke Creative Directors: Jo Marie Farwick, Tobias Grimm & Jens Pfau Art Director: Steffen König Copywriters: Fabian Koeniger & Ali Antzar Graphic: Daniel Breining Concept Photographer: Francois Robert Art Buyer: Bianca Winter
Copy: "Progress isn't a philosophy. It's a force of nature." (El progreso no es una filosofía. Es una fuerza de la naturaleza.)
Agency: Venables Bell & Partners, USA Creative Director: Paul Venables, Kaan Atilla & Mathew Cullen Art Directors: Jonathan Byrne, Brandon Sides & Ram Bhat Copywriter: James Robinson Business Manager: Susan Conklin Producer: Mandi Holdorf Broadcast Production Director: Craig Allen Production Company: Motion Theory Director: Mathew Cullen Executive Producer: Javier Jimenez Line Producer: Bernard Rahill Director of Photography: Jeff Cronenweth Post Production/VFX Company: Mirada Head of VFX/VFX Supervisor: John Fragomeni Senior VFX Producer: Mark Kurtz VFX Coordinator: Paul Pianezza Previs: Jeff Benoit DFX Lead: Andy Cochrane CG Lead: Marion Spates Designers: Brian Cariaga & James Levy Houdini Artists: Kevin Gillen, Ryan Phalen & McKendree Poston Animator: Slavik Anishchenko Matte Painters: Tim Clark & Elias Gonzales Tracking: Jon Aghassian, Juan Colon, Colin Cromwell, Tim Donlevy, Dylan Jutt, Michael Karp, Candida Nunez & Jared Sanders Roto/Paint Lead: Elissa Bello Rotoscope Artists: Stephen Edwards, Megan Gaffney, Meredith Hook, Kenneth Lui, Carlos Rosario, Jackie Shibles & Midori Witsken Lead Flame Artist: Federico Saccone Flame Artists: Todd Hemsley & Chris Moore Production Manager/HR Director: Tina Van Delden Editorial Company: Motion Theory Editor: Jason Webb Assistant Editors: Jeff Aquino & Rigo Madrigal Music: Stimmung Mixing House: Lime Sound Design: 740 Sound Design
In order to raise awareness on homelessness, Publicis Conseil and Samusocial, an emergency service dedicated to help this people, put the spectators in the shoes of a homeless person on the streets of Paris. Under the concept «The street, Easy to enter, Hard to escape» this "real-time" 24-hour web film recorded through glasses with a built-in camera shows the difficulties homeless people face in getting off the street and drive support for Samusocial, who work tirelessly to help them succeed.
(Con la intención de generar conciencia social sobre los sin techo, Publicis Conseil y Samusocial, un servicio de emergencia dedicado a las personas sin hogar, ponen a la gente en los zapatos de una de estas personas en las calles de París. Bajo el concepto «La calle, fácil de entrar, difícil de escapar» este video-web de 24 horas de duración grabado a través de unas gafas con cámara integrada muestra las dificultades que los sin techo tienen para salir de la calle y orienta el apoyo popular hacia Samusocial, organización que trabaja incansablemente para ayudarles a triunfar.)
Agency: Publicis Conseil / Publicis Net, Paris, France General Manager: Jean-Patrick Chiquiar Chief Creative Officer: Olivier Altmann Creative Director: Veronique Sels Art Director: Quentin Schweitzer Copywriters: Veronique Sels & Daniel Chandler Film Directors: 4 homeless people Production Company Producer: Marcassin TV Producers: Tim Rosenberg, Pierre Marcus (WAM)
Copy: “Domestic violence. Keeping it quiet is participating.” (Violencia doméstica. Mantenerla en silencio es participar.)
Agency: WCIE, Paris, France Creative Director: Ivan Pierens Art Director: Arnaud Wacker Copywriter: Renan Cottrel Photographer: Yann Le Pape Production: Continental Productions Photo retouching: Kilato
Colenso BBDO in partnership with the Auckland City Council found a way to diminish the visual impact of rubbish in the city. They turned the ordinary rubbish bag into a "bushy hedge", which formed garden beds when placed curbside, transforming the city streets image overnight.
(Colenso BBDO en colaboración con el Ayuntamiento de Auckland encontró una manera de reducir el impacto visual de la basura en la ciudad. Convirtieron las bolsas de basura ordinarias en "poblados setos" que formaban jardineras al ser emplazadas en el arcén de la carretera, transformando la ciudad en una noche.)
Agency: Colenso BBDO, Auckland, New Zealand Executive Creative Director: Nick Worthington Creative Director: Levi Slavin Art Director: Kia Heinnen Copywriter: Zoe Hawkins Agency Producer: Gabrielle Buckle Additional Creatives: Lisa Fedyszyn & Jonathan McMahon Photographer: Stephen Langdon Retoucher: Kevin Hyde Designer: Renee Lam
To raise awareness and drive activism about human rights violations in China with an emphasis on prisoners of conscience, torture and executions, the agency placed special chopstick packages at Chinese restaurants. The packages actually contained pencils and the following text as instructions: Tuck under thumb and hold firmly. Write the Chinese government to help end torture. Take further action at amnesty.org/china. Don’t let human rights violations by the Chinese government give China a bad name.
(Para generar conciencia social y orientar el activísimo hacia las violaciones de derechos humanos en China con énfasis en los prisioneros de conciencia, la tortura y las ejecuciones, la agencia emplazó unos singulares paquetes de palillos en varios restaurantes chinos. Los paquetes contenían lapiceros y el siguiente texto a modo de instrucciones: Enganchar bajo el pulgar y sujetar firmemente. Escribir al gobierno chino para ayudar a poner fin a la tortura. Ir un paso mas allá en amnesty.org/china. No permitir que las violaciones de derechos humanos a manos del gobierno chino den una mala imagen a China.)
Agency: Saatchi & Saatchi, New York, USA Creative Directors: Josh Rubin & Jason Musante Art Director: Michael Arguello Copywriter: Bassam Tariq
Rijksmuseum Twenthe in the Netherlands is running the Abstract USA exhibition from September 2010 through February 2011. In line with the succesful KitKat slogan, the agency added one more work of art to the collection, a painting that has no meaning whatsoever, to give people a break from all the modern art with multiple layers and deeper meanings. The big red canvas is what it is. Have a Break, Have a KitKat.
(El Rijksmuseum Twenthe de Holanda alberga la exposición Abstract USA desde Septiembre de 2010 hasta Febrero de 2011. En linea con el exitoso slogan de KitKat, la agencia añadió una nueva obra de arte a la colección, un cuadro sin significado alguno, para dar a los espectadores un descanso de todo el arte moderno y sus múltiples capas con profundos significados. El gran lienzo rojo es lo que es. Tómate un respiro. Toma un Kit Kat.)
Agency: UbachsWisbrun/JWT, Amsterdam, The Netherlands Creative Directors: Martijn van der Werf & Thijs de Boer Art Director: Marco Sluijter Copywriter: Jeroen de Korte
Agency: Publicis Conseil / Publicis Net, Paris, France
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