We've moved!! Keep on following The Ad Collector @ http://adcollector.tumblr.com

After a while without posting due to the many problems caused by not being able to access blogspot as a result of living in China and suffering the Great Firewall, I've decided to move to a hosting service that is actually "working" here at the PRC.

Please bear with me for the recent lack of action and check the new blog: http://adcollector.tumblr.com

Ariel - Stain Waiting to Happen

Copy: "There's always a stain waiting to happen."
(Siempre hay una mancha al acecho)

Agency: Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Eran Nir
Art Director: Noam Laist
Copywriter: Aia Bechor
Producer: Odelia Nachmias
VP Planning: David Kosmin
Senior Planner: Guy Gordon
Animation Studio: Geronimo
Photographer: Yoram Aschheim
Photoshop: Eyal Orlee

New Straits Times - Perspective

Copy: "Gain a deeper perspective with the New Straits Times."
(Adquiere una perspectiva más profunda con el Nuevo Straits Times.)

True cost of Rwanda's coltan, higher than expected.
(El coste real del coltán de Ruanda es mas alto de lo esperado.)

Exciting times ahead with new stimulus package.
(El nuevo paquete de medidas promete un excitante futuro.)

Contents of Russian timber ship questioned.
(Los contenidos de un barco maderero ruso puestos en tela de juicio.)

Agency: McCann Erickson, Malaysia
Executive Creative Directors: Szu-Hung Lee & Hwa
Creative Director: Jules Tan
Copywriters: Szu-Hung Lee, Primus Nair, Zaidee Zainal & Benjamin Ng
Art Directors: Jules Tan & Jerome Ooi
Agency Producers: Jimmy Ong & Bridget Hong
Photographer: Loh Lin Shan (iRom)

GFBV - Kalashnikov

Copy: "Every 43 seconds someone dies from gun violence. Your signature can help in the fight against genocide."
(Cada 43 segundos alguien muere por violencia relacionada con armas. Tu firma puede ayudar a luchar contra el genocidio.)

Agency: Jung von Matt/Elbe, Germany
Executive Creative Director: Sascha Hanke
Creative Directors: Jo Marie Farwick, Tobias Grimm & Jens Pfau
Art Director: Steffen König
Copywriters: Fabian Koeniger & Ali Antzar
Graphic: Daniel Breining
Concept Photographer: Francois Robert
Art Buyer: Bianca Winter

Audi - Footsteps of Progress

Copy: "Progress isn't a philosophy. It's a force of nature."
(El progreso no es una filosofía. Es una fuerza de la naturaleza.)

Agency: Venables Bell & Partners, USA
Creative Director: Paul Venables, Kaan Atilla & Mathew Cullen
Art Directors: Jonathan Byrne, Brandon Sides & Ram Bhat
Copywriter: James Robinson
Business Manager: Susan Conklin
Producer: Mandi Holdorf
Broadcast Production Director: Craig Allen
Production Company: Motion Theory
Director: Mathew Cullen
Executive Producer: Javier Jimenez
Line Producer: Bernard Rahill
Director of Photography: Jeff Cronenweth
Post Production/VFX Company: Mirada
Head of VFX/VFX Supervisor: John Fragomeni
Senior VFX Producer: Mark Kurtz
VFX Coordinator: Paul Pianezza
Previs: Jeff Benoit
DFX Lead: Andy Cochrane
CG Lead: Marion Spates
Designers: Brian Cariaga & James Levy
Houdini Artists: Kevin Gillen, Ryan Phalen & McKendree Poston
Animator: Slavik Anishchenko
Matte Painters: Tim Clark & Elias Gonzales
Tracking: Jon Aghassian, Juan Colon, Colin Cromwell, Tim Donlevy, Dylan Jutt, Michael Karp, Candida Nunez & Jared Sanders
Roto/Paint Lead: Elissa Bello
Rotoscope Artists: Stephen Edwards, Megan Gaffney, Meredith Hook, Kenneth Lui, Carlos Rosario, Jackie Shibles & Midori Witsken
Lead Flame Artist: Federico Saccone
Flame Artists: Todd Hemsley & Chris Moore
Production Manager/HR Director: Tina Van Delden
Editorial Company: Motion Theory
Editor: Jason Webb
Assistant Editors: Jeff Aquino & Rigo Madrigal
Music: Stimmung
Mixing House: Lime
Sound Design: 740 Sound Design

Samusocial - Being a Homeless

In order to raise awareness on homelessness, Publicis Conseil and Samusocial, an emergency service dedicated to help this people, put the spectators in the shoes of a homeless person on the streets of Paris. Under the concept «The street, Easy to enter, Hard to escape» this "real-time" 24-hour web film recorded through glasses with a built-in camera shows the difficulties homeless people face in getting off the street and drive support for Samusocial, who work tirelessly to help them succeed.

(Con la intención de generar conciencia social sobre los sin techo, Publicis Conseil y Samusocial, un servicio de emergencia dedicado a las personas sin hogar, ponen a la gente en los zapatos de una de estas personas en las calles de París. Bajo el concepto «La calle, fácil de entrar, difícil de escapar» este video-web de 24 horas de duración grabado a través de unas gafas con cámara integrada muestra las dificultades que los sin techo tienen para salir de la calle y orienta el apoyo popular hacia Samusocial, organización que trabaja incansablemente para ayudarles a triunfar.)

Agency: Publicis Conseil / Publicis Net, Paris, France
General Manager: Jean-Patrick Chiquiar
Chief Creative Officer: Olivier Altmann
Creative Director: Veronique Sels
Art Director: Quentin Schweitzer
Copywriters: Veronique Sels & Daniel Chandler
Film Directors: 4 homeless people
Production Company Producer: Marcassin
TV Producers: Tim Rosenberg, Pierre Marcus (WAM)

FNSF (Fédération Nationale Solidarité Femmes) / Association against domestic violence - Silence

Copy: “Domestic violence. Keeping it quiet is participating.”
(Violencia doméstica. Mantenerla en silencio es participar.)

Agency: WCIE, Paris, France
Creative Director: Ivan Pierens
Art Director: Arnaud Wacker
Copywriter: Renan Cottrel
Photographer: Yann Le Pape
Production: Continental Productions
Photo retouching: Kilato

Published: November 2010

Heart of the City / Auckland Council – Beautify Your City

Colenso BBDO in partnership with the Auckland City Council found a way to diminish the visual impact of rubbish in the city. They turned the ordinary rubbish bag into a "bushy hedge", which formed garden beds when placed curbside, transforming the city streets image overnight.

(Colenso BBDO en colaboración con el Ayuntamiento de Auckland encontró una manera de reducir el impacto visual de la basura en la ciudad. Convirtieron las bolsas de basura ordinarias en "poblados setos" que formaban jardineras al ser emplazadas en el arcén de la carretera, transformando la ciudad en una noche.)

Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director: Kia Heinnen
Copywriter: Zoe Hawkins
Agency Producer: Gabrielle Buckle
Additional Creatives: Lisa Fedyszyn & Jonathan McMahon
Photographer: Stephen Langdon
Retoucher: Kevin Hyde
Designer: Renee Lam

Amnesty International - Chop pencils

To raise awareness and drive activism about human rights violations in China with an emphasis on prisoners of conscience, torture and executions, the agency placed special chopstick packages at Chinese restaurants. The packages actually contained pencils and the following text as instructions: Tuck under thumb and hold firmly. Write the Chinese government to help end torture. Take further action at amnesty.org/china. Don’t let human rights violations by the Chinese government give China a bad name.

(Para generar conciencia social y orientar el activísimo hacia las violaciones de derechos humanos en China con énfasis en los prisioneros de conciencia, la tortura y las ejecuciones, la agencia emplazó unos singulares paquetes de palillos en varios restaurantes chinos. Los paquetes contenían lapiceros y el siguiente texto a modo de instrucciones: Enganchar bajo el pulgar y sujetar firmemente. Escribir al gobierno chino para ayudar a poner fin a la tortura. Ir un paso mas allá en amnesty.org/china. No permitir que las violaciones de derechos humanos a manos del gobierno chino den una mala imagen a China.)

Agency: Saatchi & Saatchi, New York, USA
Creative Directors: Josh Rubin & Jason Musante
Art Director: Michael Arguello
Copywriter: Bassam Tariq

KitKat - Have a Breakism

Rijksmuseum Twenthe in the Netherlands is running the Abstract USA exhibition from September 2010 through February 2011. In line with the succesful KitKat slogan, the agency added one more work of art to the collection, a painting that has no meaning whatsoever, to give people a break from all the modern art with multiple layers and deeper meanings. The big red canvas is what it is. Have a Break, Have a KitKat.

(El Rijksmuseum Twenthe de Holanda alberga la exposición Abstract USA desde Septiembre de 2010 hasta Febrero de 2011. En linea con el exitoso slogan de KitKat, la agencia añadió una nueva obra de arte a la colección, un cuadro sin significado alguno, para dar a los espectadores un descanso de todo el arte moderno y sus múltiples capas con profundos significados. El gran lienzo rojo es lo que es. Tómate un respiro. Toma un Kit Kat.)

Agency: UbachsWisbrun/JWT, Amsterdam, The Netherlands
Creative Directors: Martijn van der Werf & Thijs de Boer
Art Director: Marco Sluijter
Copywriter: Jeroen de Korte

Published: December 2010

Panda Cheese - Never Say No

Copy: "Never say no to Panda."
(Nunca digas que no a Panda)

Agency: Advantage Marketing & Advertising/Elephant, Cairo, Egypt
Creative Directors/Copywriters: Ali Ali & Maged Nasar
Art Director: Hossam Fawzy
Production Company: The House
Director: Ali Ali
Producer: Hossam Fawzy
Editors: Mohsen Abdel Wahab & Azman
Sound Design/Arrangement: Hosny Ali
Lighting: Pedro Belray
Post Production: Azman

International Society for Human Rights - Scared Leaders

Robert Mugabe (Zimbabwe)

Muammar al-Gaddafi (Libya)

Kim Jong Il (North Korea)

Agency: Ogilvy, Frankfurt, Germany
Creative Directors: Simon Oppmann & Peter Roemmelt
Art Director/Copywriter: Taner Ercan
Photographers: Robert Eikelpoth & Michael Breyer

Save the Children - The Lottery of Life

Copy: "The lottery of life."
(La lotería de la vida)

Sierra Leone vs Sweden

Darfur vs Sweden

Palestine vs Sweden

Philippines vs Sweden

Agency: Lowe, Brindfors, Sweden
Creative Directors: Villard & Bartholf
Art Directors: Pelle Lundquist & Emmeli Österdahl
Copywriter: Stefan Pagreus
Photography: Stockfoto
Typographer: Ola Lanteli

Leica - Sharpest Details

Copy: "Sharpest details.
Leica S2 with 37,5 million pixels."
(Detalles con mayor nitidez.
Leica S2. 37,5 millones de píxels)

Agency: Advico Y&R AG, Zurich, Switzerland
Creative Director: Christian Bobst
Copywriter: Johannes Raggio
Art Director: Lukas Wietlisbach
Photographer/Typographer: Luca Schneider

Amnesty International - Making the Invisible Visible

"Making the invisible visible" is an outdoor campaign for Amnesty International featuring German street artists Mentalgassi that wants to bring attention to the case of Troy Davis, a prisoner who who has been on death row for over 19 years in the USA, and despite serious doubts about his conviction still faces execution [AI maintain that no physical evidence links Davis to the crime and seven out of nine witnesses have since changed or retracted their testimony, some citing police coercion.] The special posters are designed so that only can be viewed from an angle. An accompanying plaque also directs observers to a site where they can petition to stop Davis' execution.

("Haciendo visible lo invisible" es una campaña de exteriores para Amnistía Internacional que cuenta con la colaboración del colectivo de artistas callejeros Mentalgassi para atraer atención sobre el caso de Troy Davis, un prisionero que lleva mas de 19 años en el corredor de la muerte estadounidense esperando a ser ejecutado a pesar de las serias dudas que rodean su juicio [AI mantiene que no hay evidencia física que relacione a Davis con el crimen y que siete de los nueve testigos se han retractado o han cambiado su testimonio desde entonces, algunos alegando coacción policial.] La instalación esta diseñada de modo que solo sea visible al mirarla desde determinado ángulo. Una placa adjunta dirige a los observadores a una pagina web donde pueden firmar la petición para detener la ejecución de Davis)

Agency: Brothers and Sisters, London, Uk
Creative Direction/Production: Mentalgassi
Creative Team: Lisa Jelliffe & Kirsten Rutherford

Published: November 2010

Drive Dry - Looking Forward To Meet You

Copy: "He'd/They'd love to meet you.
Never drink & drive."
(Le/Les encantaría conocerte.
Nunca bebas si vas a conducir.)

Agency: FoxP2, Cape Town, South Africa
Creative Directors: Justin Gomes & Andrew Whitehouse
Art Director: Ryan Barkhuizen
Copywriters: Mimi Cooper & Simon Lotze
Photographer: Sacha Waldman

Published: November 2010

Senat of Berlin, Department for Economics, Technology & Women - Behind German Walls

Copy: "Sometimes you don't notice it at first glance.
Every fourth woman in Germany is a victim of domestic violence. Don't look away. Help and self-help: www.behind-german-walls.com"
(A veces no lo percibes a primera vista.
1 de cada 4 mujeres es victima de violencia doméstica en Alemania. No apartes la mirada. Ayuda y auto-ayuda: www.behind-german-walls.com)

Agency: DOJO Advertising Agency, Berlin, Germany
Creative Director: Joachim Bosse
Art Directors: René Bieder & Sarah Grote
Copywriters: Joachim Bosse & Dominic Czaja
Illustrator: Sarah Grote
Concept: Joachim Bosse, Dominic Czaja & Yassin Taibi

Published: August, 2010

Caritas - One Minute of Silence For Haiti

After the fatal earthquake in Haiti, there was a massive coverage. Only two weeks later, Haiti was just a minor topic in the media. In order to keep Haiti top of mind & guarantee further support and donations for Caritas long-term reconstruction programme, the agency created “One minute of silence for Haiti”, a silent mp3, sold on major music platforms as a microdonation that managed to top the Swiss charts, was aired by all national radio stations, spread across the press and more importantly kept Haiti an issue.

(Tras el fatal terremoto de Haiti, se dio una masiva cobertura informativa. Solamente dos semanas después, Haiti pasó a ser un tema de poca relevancia en los medios. Con la intención de mantener a Haiti en primera plana y garantizar el consiguiente apoyo y las donaciones necesarias para el programa de reconstrucción a largo plazo de Caritas, la agencia creó "Un minuto de silencion por Haiti", un mp3 silencioso que se puso a la venta en todas las principales plataformas a modo de microdonación que consigió encabezar las listas de éxitos suizas, se puso en todas las radios nacionales, fue comentado por la prensa y lo que es más importante, logró mantener a Haiti en la mente de todos.)

Agency: Jung von Matt/Limmat, Zurich, Switzerland
Creative Directors: Alexander Jaggy & Lukas Frei
Art Director: Fernando Perez
Copywriter: Livio Dainese
Production Company: Südlich-t
Producer: Andreas Fuss
Agency Producer: Ilonka Galliard

Un Techo Para Mi País (A Roof For My Country) - Dislike

Copy: "If you dislike this too, you can help by logging onto untechoparamipais.org"
(Si a ti tampoco te gusta esto puedes ayudar entrando en untechoparamipais.org)

Ecuador

Peru

Haiti

Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Claudio Wilton
Art Directors: Gonzalo Seguel & Francisco Baes
Copywriter: Samer Zeidan

Keep a Child Alive - Digital Death

In honor of World AIDS Day on December 1, a number of USA's popular celebrities, like Justin Timberlake, Lady Gaga, Kim Kardashian, Usher and more, have sacrificed their digital lives and abandoned all social networking platforms, including Twitter and Facebook, and will not return online until their lives are "bought back" - when $1 million has been raised for Keep a Child Alive to help give real life to African and Indian HIV/AIDS sufferers.

(En honor del Día Mundial del SIDA, 1 de Diciembre, un nutrido grupo de famosos estadounidenses entre los que se encuentran Justin Timberlake, Lady Gaga, Kim Kardashian, Usher y otros, han sacrificado sus vidas digitales y abandonado todas las redes sociales, incluyendo Twitter y Facebook, y no volverán online hasta que sus vidas sean "compradas de nuevo" - cuando se recaude 1 millón de dolares para la fundación Keep a Child Alive que trabaja para dar una vida real a los enfermos de SIDA/HIV en África e India)

Agency: TBWA/Chiat/Day, New York, Usa
Chief Creative Officer: Mark Figliulo
Creative Director: Lisa Topol
Art Directors: Eric Stevens & Isabella Castano
Copywriters: Jonathan Marshall, Josh DiMarcantonio & Ani Munoz
Photographers: Markus Klinko & Indrani

Published: November 30, 2010