Iveco Trucks - Think Big

Copy: "Iveco. Think big. Daily 43.12 Van. Made to order for your business."
(Iveco. Piensa a lo grande. Furgoneta Daily 43.12. Hecha a la medida de su negocio)

Agency: Borghierh/Lowe, São Paulo, Brazil
Creative Director: José Henrique Borghi, Erh Ray & Edgard Gianesi
Art Director: Lucas Jatobá
Copywriter: Vinicius Miike & Maurício Meirelles
Photographer: Ateliê de Imagem, Eduardo Colesi & Lucas Jatobá

Published: November 2006

Clima Bicycle Lock

Agency: Leo Burnett, Bangkok, Thailand
Executive Creative Director: Keeratie Chaimoungkalo
Creative Directors: Keeratie Chaimoungkalo & Sompat Trisadikun
Copywriter: Noranit Yasopa
Art Directors: Pipat Uraporn & Sompat Trisadikun
Photographers: Chup Nokkeaw, Chubcheevit
Producer: Sarawut Lertkittipaporn
Account Supervisor: Akapong Phongsphanij
Advertiser's Supervisor: Kachaporn Nathapatr
Production House: Zone Retouch

LG Solardom

Copy: "LG Solardom oven with halogen heating. Cook with light."
(Hornos LG Solardom con calentador halógeno. Hornea con luz)

Agency: JWT, Kuala Lumpur, Malaysia
Executive Creative Director: Edwin Leong
Creative Director: Hasnah Samidin
Art Director:Simon Chew
Copywriter:May Yong
Retoucher: Gillianne, Evan (Magic Cube)
Photographer: Jeremy Wong

Published: October 2006

Vodafone Proximus - Revenge Of The Nerds

Agency: LG&F, Belgium
Creative Directors: Christophe Ghewy, Paul Wauters
Copy: Koen Van Deun
Art Director: Johan Roelandt
TV Producer: Heckle & Jeckle
Production Company: Bingo Family
Director: Kasper Wedendahl
Producer: Sophie Günsbourg
D.O.P.: Franz Luztig
Sound: Sonic Music

Ariel Plus

Copy: "Stay stain-free."
(Mantente impecable)

Agency: Saatchi & Saatchi, Dubai, UAE
Creative Director: Ed Jones
Art Director: Fadi Yaish
Copywriter: Mick Larosse
Illustrator: Fadi Yaishv (First Base Imaging London)
Photographer: David Taylor Bramley

American Lung Association of Chicago - Purity

The American Lung Association has been organizing the Hustle Up The Hancock for 10 years now, raising millions of dollars in their quest to end lung disease. With Purity, we wanted to dramatize the perfume experience by highlighting a scent they've never experienced - clean air. By giving people an empty perfume vial, Purity caught people off-guard and drew their attention to the ALAC's goal of improving the air we breath.

(La Asociación Americana de los Pulmones lleva organizando el evento "Hustle Up The Hancock" desde hace 10 años, recaudando millones de dólares en su búsqueda para acabar con las enfermedades pulmonares. Con Pureza, se buscó dramatizar la experiencia de los perfumes destacando un aroma que el consumidor nunca hubiera percibido antes - el del aire puro. Repartiendo una muestra de perfume vacía, Pureza les pillaba por sorpresa y dirigía su atención hacia el propósito de la asociación, mejorar la calidad del aire que respiramos.)

Agency: OfficeMax In-house, Naperville, USA
Creative Director: Mark Andeer
Art Director: Matt Fluegel
Copywriter: Mike Lightman
Released: February 2007

Ford Ranger Extreme - Matchbox

Copy: "New Ranger Extreme with extendable cargo bed. Details at ford.com.my"
(Nuevo Ranger Extreme con zona de carga extensible. Detalles en ford.com.my)

Agency: JWT, Kuala Lumpur, Malaysia
Executive Creative Director: Edwin Leong
Creative Director: Hasnah Sumidin
Art Director: Simon Chew
Copywriter: May Yong
Photographer: Untold Images

Released: October 2006

Foundation Nicolas Hulot

Copy: "Our destinies are linked. Protect biodiversity.
Foundation Nicolas Hulot. For nature and mankind"
(Nuestros destinos están unidos. Protege la biodiversidad.
Fundación Nicolas Hulot. Por la naturaleza y la humanidad)

Agency: CLM BBDO, Paris, France
Creative Directors: Anne De maupéou, Pascal Grégoire
Art Director: Olivier Dermaux
Copywriters: Olivier Dermaux & Mathieu Vinciguerra
Art Buyer: Isabelle Baud
Photography: Jean-marie Vives

Motocab - Snails

Copy: "No more traffic jams."
(No más atascos)

Agency: Leo Burnett, Paris, France
Creative Director: Stephan Ferens
Art Directors: Stephane Santana & Edouard Capelle
Copywriters: Edouard Capelle & Stephane Santana
Photographer: Locomotiv

Published: April 2007

Reckitt Benckiser Brasso

Copy: "Brasso, cleans metals.Polishes and brightens metals and chrome surfaces."
(Brasso, limpia metales. Pule y da brillo a las superficies metálicas y cromadas)

Agency: JWT, Mexico
Creative Directors: Alvar Suñol, Manolo Techera, Alvaro Zunini, Santiago Chaumont
Art Director: Manolo Techera
Copywriters: Jorge Falcón, Andrés Pedraza
Photographer: Leon Chiprout
Producer: Mayra Brito

Published: 2006

Mass Education - Russian doll

Copy: "When you educate a girl, you educate a family."
(Cuando educas a una niña, educas a una familia)

Agency: Triton Communications, Mumbai, India
Creative Director: Shayam Samant
Art Director: Sagar Chhabria
Copywriter: Mayank Yadav
Illustrator: Chaitanya Surpur

Published: November 2007

DHL Express

Copy: "No size limits."
(Sin límite de tamaño)

Agency: Jung von Matt/Alster, Hamburg, Germany
Exec Creative Director: Oliver Voss
Creative Directors: Daniel Frericks & Götz Ulmer
Copywriter: Tobias Grimm
Art Director: Jens Paul Pfau
Illustrator: Florian Zwinge

O'z Bags - Dogs

Copy: "High fashion bags. Available in most sizes."
(Bolsos de alta costura. Disponibles en la casi todos los tamaños)

Agency: Fortune Promoseven Dubai, UAE
Creative Director: Marc Lineveldt
Art Director: Shaun Dean Thomas
Copywriter: Neil Walker-Wells

Published: December 2007

WWF - Sponge

Copy: "A single golf course sucks away 15.000m3 of water!
Golf courses absorb millions of cubic metres of water. However in southern Turkey they are planning to build several courses, the underground water resources are extremely limited. Take action. Help us stop them."
(Un solo campo de golf absorve 15.000m3 de agua!
Los campos de golf absorven millones de metros cúbicos de agua. Aún así en el sur der Turquía están planeando construir varios en lugares donde los recursos subterraneos de agua son extremadamente limitados. Actua. Ayúdanos a paralos.)

Advertising Agency: Ogilvy&Mather, Istanbul, Turkey
Creative Director: Tibet Sanliman
Copywriters: Ergin Binyildiz & Cengiz Pulgu
Art Director: Can Pehlivanli
Photographers: Nejat Talas & Ugur Vidinligil

Gol Airlines

Copy: "If you always dreamed of flying, now you can.
Gol Airlines. Low-fare flights throughout South America."
(Si siempre soñaste volar, ahora puedes.
Aerolineas Gol. Vuelos de bajo coste a lo largo de Sudamérica)

Agency: AlmapBBDO, Brazil
Creative Directors: Cassio Zanatta & Itagiba Lajes
Art Director: Renato Fernandez
Copywriter: Gustavo Sarkis
Photographer: Jan Von Holleben

Land Transport NZ and NZ Police - Bed

Copy: "Sleep before you drive."
(Duerme antes de conducir)

Agency: Clemenger BBDO Wellington, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Mark Harricks
Art Directors/Copywriters: Mark Harricks, Paul Nagy, Paul Young & Brigid Alkema
Retoucher: Geoff Francis
Photographer: Mat Blamires

Cobra Car Alarms - Cymbals

Agency: Naga DDB Malaysia
Executive Creative Director/Copywriter: Ted Lim
Art Director: Wong Shu KorPhotographer: Jesse Choo

Semorin Stain Remover

Copy: "Never underestimate the power of Semorin."
(Nunca subestimes el poder de Semorin)

Agency: Fischer America, Brazil
Art Director: Ricardo Big Passos
Creative Director: Flávio Casarotti
Editor: Gustavo Diehl
Photographer: Marcel Valvassori
Image Editor: Litokromia Produção
Graphics: Edson Santos

Whirpool Hoods - Fish

Copy: "Stop carrying that smell around.Odour free kitchenware."
(Deja de llevar ese olor a todos lados. Baterías de cocina inoloras)

Agency: DRAFT FCB, India
Creative Director: Shiveshwar Raj Singh
Art Director: Gursimran Kaur
Copywriter: Kingshuk Dey
Photographer: Sushmendra Dubey

Published: January 2008

Pronatura

Copy: "25 years preserving the color of nature"
(25 años preservando el color de la naturaleza)

Agency: TeranTBWA, Mexico
Creative Directors: Gonzalo Muñoz, Joaquín Maldonado & Erick de Kerpel
Art Directors/Copywriters: Yasser Flores & Daniel Pablos

Published: October 2006

Lexus - Pursue The Moment

Agency: Denstu, Canada
Executive Creative Directors: Glen Hunt & Bill Parker
Creative Director: Glen Hunt
Copywriters: Bill Parker, Matt Williamson & Glen Hunt
Art Director: Boris Matas
Photographers: Nadav Kander & Stockland Martel
Production Manager: Gary Hutchinson
Typographer: Tom Cochrane
Account Supervisor: Scott Morden

Olay - Undo

Agency: Saatchi & Saatchi, Dubai, UAE
Creative Director: Ed Jones
Art Director: Fadi Yaish
Copywriter: Ranadip De
Illustrators: Ahmed Kundreman & Fadi Yaish

Viagra - Bed

Agency: Ogilvy & Mather, Mexico City, Mexico
Creative Directors: Marco Colín & José Montalvo
Art Directors: Alejandro Guadarrama, Carlos Oxté & Aurora Morfin
Copywriters: Carlos Oxté & Alejandro Guadarrama
Photographer: Flavio Bizzarri

Temaiken Wild Animal Park

Woops! It's upside down
(Woops! Está al revés)


How does it breathe?
(¿Cómo respira?)

Agency: BBDO, Argentina
Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Art Director: Diego Correa
Copywriter: Esteban García

Century Travel

Copy: "Where does your world end?"
(¿Dónde termina tu mundo?)

Agency: JWT, Spain
Executive Creative Director: Alex Martinez
Creative Director: Oscar Alcaraz & Napi Rivera
Art director: Marti Pujolas
Copywriter: Marc Torrell
Photographer: Garigosa Studio

FedEx Kinko

Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Eric Silver
Art Director: Chuck Tso
Copywriter: Eric Schutte

Land Rover - Birds

Agency: Ogilvy & Mather, Mexico City, Mexico
Creative Directors: Marco Colín & Miguel Ruiz
Art Directors: Alejandro Guadarrama & Ivan Carrasco
Copywriter: Alejandro Guadarrama

Children First - Baby Soldiers

Copy: "In Sri Lank not all soldiers are grown up men."
(En Sri Lanka no todos los soldados son hombres)

Agency: Unbranded Communication, Milan, Italy
Creative/Art Director: Gianluca Ghezzi
Copywriter: Elia Canteri
Photographer: Alessandro Ferrari

The Guardian Newspaper

Everyone needs a volume control. When you shout every day and make everything a catastrophe, no-one will hear you when you need to say something really important.
(Todo el mundo necesita un control de volumen. Cuando gritas cada día y haces de todo una catástrofe, nadie te escuchará cuando necesites decir algo realmente importante)



When you are owned by no one, no one controls what you say. You're free to say whatever needs to be said. Inconvenient for some. Great for the rest of us.
(Cuando nadie es tu dueño, nadie controla lo que dices. Eres libre para decir lo que sea necesario. Inconveniente para algunos. Genial para el resto de nosotros)


Listening to lots of different views rather than just one means you can decide for yourself, instead of just being told what to think. Don't you agree? You don't have to of course.
(Escuchar muchas opiniones diferentes en lugar de solo una significa que tú puedes decidir por ti mismo en lugar de que nadie te diga lo que pensar. No crees? Por supuesto no tienes que estar de acuerdo)



Opinions are not facts. What happened and how you feel about it are two different things. And people should know which is which.
(Las opiniones no son hechos. Lo que ha sucedido y que sientes sobre ello son dos cosas diferentes. Y la gente debería saber cual es cual)

Agency: Wieden + Kennedy, London, UK
Executive Creative Director: Tony Davidson
Creatives: Ian Perkins & Sophie Bodoh
Creative Directors: Michael Russoff, Marc Shillum
Producer: Joanna Borton