Axe - Destiny

Copy: "So sorry destiny.
Axe. The power of a fragrance."
(Mala suerte destino.
Axe. El poder de una fragancia)

Agency: Ponce, Buenos Aires, Argentina
Group Creative Directors: Hernan Ponce, Hernan Ibarra-Puentes & Walter Aregger
Creative Directors: Ricardo Armentano & Analia Rios
Art director Christian Rosli
Copywriter: Juan Ure
Agency Producer: Jose Silva
Head of Production: Roberto Carsillo
Director: Paul Hunter (Prettybird)
Director of Photography: Don Davis
Executive Producer: Kerstin Emhoff
Editor: Damion Clayton (Rock Paper Scissors)
Post Production Company: A52
Music/Sound Production: Animal Music

Canon - Freeze Tag

Copy: "Aim it. Shoot it. Freeze it."
(Apunta. Dispara. Congela)

Director: Saman Keshavarz
Producers: Romson Niega, Tom Lee
Associate Producer: Francis Pollara
Cinematographer: Don Burton
Editor: Nate Tam
Sound Editor: Dan Bartolucci
Music: The GO! Team - "Huddle Formation"

Youtube - Beethoven vs. Tay Zonday

Copy: "Find out where your talent can get you. YouTube."
(Descubre donde te puede llevar tu talento. Youtube)

Agency: Kolle Rebbe/KOREFE, Hamburg, Germany
Creative Director: Katrin Oeding
Art Director: Reginald Wagner
Copywriter: Sebastian Oehme
Graphic Design: Jan Simmerl

Mini - Christmas Boxes

Agency: JWT Amsterdam, The Netherlands
Creative Directors: Thijs de Boer & Martijn van der Werf
Art Director: Thom van Rijckevorsel
Copywriter: Thomas Reinhold

Seat Ibiza Cupra - Cupid

Copy: "See it. Love it.
The Seat Ibiza range"
(Verlo es amarlo.
La nueva gama de Seat Ibiza)

Agency: Atlético International, Barcelona, Spain
Creative Directors: Pepe Colomer & Josep Maria Basora
Music: The Cashmeres - "Yes it's true"

Need help with the rest of the credits...

Ford Everest - Lost Teddy Bear

Copy: "Ford Everest. All action."
(Ford Everest. Todo acción)

Agency: JWT Johannesburg, South Africa
Creative Director: Paul Strappini
Art Director: Neil Lindsay
Copywriter: Aadil Dhalech
Producer: Cathy Collins
Production: Luma
Animation Director: Paul Meyer
Team Leader and VFX: Erik Kruger

Sky TV - West Bank

Copy: "Let the news speak for itself.
5 channels of unbiased news. Sky TV."
(Deja que la noticia hable por sí misma.
Sky TV. 5 canales de noticias imparciales)

Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Adam Kanzer
Art Director: Chuck Tso
Copywriters: Scott Kaplan & Adam Kanzer
Executive Producer: Judy Thompson
Managing Partner: Scott Wallace
Production Company: Über Content
Executive Producer: Preston Lee
Producers: Jared Harris Line, Jonas Sappington, Kirsten Thon-Webb & Tania Jeram
Director: Cole Webley
Director of Photography: Travis Cline
Editorial Company: Arcade Edit
Editor: Kim Bica
Assistant Editor: Will Hasell
Managing Partner: Damian Stevens
Smoke Artist: Chris Homel
Smoke Assistant: Keala Asato
Telecine: Company 3
Colorist: Mike Pethel
Executive Producer: Rhubie Jovanov
Sound: Eleven Sound
Mixer: Jeff Fuller Executive
Producers: DJ Fox & Kristin Felt

Twix - Crooked Face

Copy: "Invent a pause. Open a Twix.
(Inventa una pausa. Abre un Twix)

Agency: AlmapBBDO, Brazil
VP Creatives: Dulcidio Caldeira & Luiz Sanches
Creatives: Cezar Herszkowics, Marco Monteiro & Renato Fernandez
Agency Producer: Egisto Betti
Production Company: Hungry Man
Director: Bryan Buckley
Director of Photography: Scott Henriksen
Executive Producers: Alex Mehedff & Renata Dumont
Line Producer: Rodrigo Castello
Editor: Paulo De Barros
Post Production/3D: Tribbo Post
Post Production Supervisor: Rodrigo Oliveira
Audio Prod Company: Raw Audio Production
Song: Jimmy McHugh - "On The Sunny Side Of The Street”

Aides - Old Man

Copy: "Today, the life expectancy of Africans is 47 years.
Soon they won't know what an old man looks like.
Aides. Let's not abandon Africa to AIDS."
(Hoy, la esperanza de vida de los africanos es de 47 años.
Pronto no sabrán el aspecto que tiene un anciano.
Aides. No abandonemos África al SIDA)

Agency: TBWA Paris, France
Copywriter: Marianne Fonferrier
Director/Director of Photography: Miles Goodall
Production Company: Suburban
Executive Producers: Linda Notelovitz, Laurence Charlot & Jean-Jacques Grimblat
Agency Producer: Ghislaine de Germon
Line Producer: Sonja ter Horst
Co Production Company: Hamster Publicite

ZDF - Interruption

Copy: "Erotic movies without interruption.
Summer night fantasies.
Mondays at 10:15 pm."
(Películas eróticas sin intermedios.
Fantasías de noches de verano.
Los lunes a las 10:15 pm)

Agency: Kolle Rebbe, Hamburg, Germany
Creative Directors: Ulrich Zuenkeler & Rolf Leger
Copywriter: Florian Ludwig
Art Director: Daniel Serrano
Photographer: Marcel Schaar
Graphic Design: Florian Schmucker

Volkswagen Passat Eco Fuel - Mushrooms

Copy: "For a perfect explanation of how little CO2 the Passat EcoFuel emits, simply read about mushrooms.
To read this text you need about 160 breaths, and emit around 20g CO2.
That's the same amount a Passat EcoFuel emits over one kilometer."
(Si buscas una explicación perfecta sobre el poco CO2 que emite el Passat EcoFuel, simplemente lee sobre setas.
Para leer este texto te han hecho falta aproximadamente 160 inspiraciones, tras las cuales has emitido alrededor de 20g de CO2.
Esa es la misma cantidad que un Passat EcoFuel emite por kilometro)

Agency: DDB Stockholm, Sweden
Creative Director(s): Andreas Dahlqvist
Copywriter(s): Martin Lundgren
Art Director(s): Simon Higby
Planner: Cecilia Cederlid
Graphic Designer: Niklas Andersson

McDonald's - Steaming Transit Shelter

In order to publicize a free coffee promotion at McDonald's, the agency fitted a small steam machine inside a transit shelter programing it so that it's periodic bursts revealed the message.
(Con la intención de informar sobre una promoción de café gratuito en McDonald's, la agencia acopló una máquina de vapor dentro de una marquesina de autobús y la programó de modo que el mensaje fuese revelado por las emisiones periódicas)

Copy: "Your free coffee is ready. Get a free small coffee during breakfast hours."
(Tu café está listo. Llévate un café pequeño gratuito durante las horas de desayuno)

Agency: Cossette, Vancouver, Canada
Creative Directors: Rob Sweetman & Bryan Collins
Art Director: Rob Sweetman
Copywriter: Bryan Collins
Producer: Wendy Moriarty
Production: Dyna Graphics

Published: November 2009

Orange - Airball

Copy: "I am 1 billion people, one passion and one common language: football.
Orange proud sponsor of African football.
Orange. Together we can do more."
(Soy 1 billón de personas, una pasión y una lengua común: fútbol.
Orange se enorgullece de ser sponsor del fútbol africano.
Orange. Juntos podemos hacer más)

Agency: Publicis Conseil, Paris, France
Creative Director: Steve O'leary
Art Director: Vychnevsky Roman
Copywriter: David Mc Donald
Photographer: Alejandro Gonzalez Inarritu
Director of Photography: Emmanuel Lubezki

Nissan Micra - Cinema Ambient

In order to increase the numbers of testdrives for its Nissan Micra C+C Convertible regionally, the agency designed this action where the commercial wasn't just shown on the cinema screen but on the cinema ceiling. This way, they leveraged a place where the audience was highly concentrated and in the right mood for an unseen commercial so they could get the right feeling of driving a convertible.
(Con la intención de incrementar el numero de clientes potenciales que probasen el Nissan Micra C+C Convertible regionalmente, la agencia diseñó esta acción en la que el anuncio no se mostraba en la pantalla del cine, sino en el techo. De este modo aprovecharon un lugar donde la audiencia estaba concentrada y predispuesta a ver un anuncio novedoso y así lograr transmitir lo que se siente al estar conduciendo un descapotable)

Agency: TBWA Germany
Creative Directors: Kai Röffen & Fabian Kirner
Art Directors: André Heinrichs & Sebastian Schnell
Copywriters: Michael Manke & Tobias Feige
Agency Producer: Alexander Langer.
Production Company: Pirates´n Paradise
Director: Michael Manke
Editors: Martin & Marc
Sound Designer: Martin Schutze (3Klang)

African Diamond Council - Conflict Diamonds

Copy: "Every diamond has a history.
Insist on certification. Insist on the truth."
(Cada diamante tiene una historia.
Insiste en su certificación. Insiste en la verdad)

Agency: Young & Rubicam Cape Town, South Africa
Creative Director: Clinton Bridgeford
Copywriters: Emily Veitch, Ismaeel Chetty, Deanne Longmore
Production Company: Blue Panther Films
Producer: Warren Meltz
Director: Grant De Sousa
Cinematographer: Roy Zetisky
Editor: Eben Smal (Priest)
Soundtrack: Simon Malherbe

Toyota Yaris - Bootboxing

Agency: Iris Sydney, Australia
Creative Director: Tom Hoskins
Creatives: Sarah Parris & Juliet McLaren
Production Company: Check the Gate
Producer: Sam Myers
Director: Marty M
Digital Director: Romi Shepherd

Bose SoundDock - Choir

Copy: "Hear more. SoundDock. Bose"
(Oye más. SoundDock. Bose)

Agency: DM9 JaymeSyfu, Manila, Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director/Copywriter: Louie Sotto
Art Director: Allan Montayre
Illustrator: Pinoy Reyes
Photographer: Paolo Gripo (DMV Studios)

Colgate Floss - Bigger Than Life

Copy: "The only one who doesn't notice it is you.
Colgate Total Fluoride."
(Tú eres la única persona que no se dado cuenta.
Colgate Total Fluoride)

Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Directors: Andres Echeverria & Rodrigo Grebe
Photographer: Gabriel Schkolnick

Ikea - Cinema

In order to promote Ikea products among young people, the agency equipped guerilla promotion teams with powerful portable projectors and sent them to cinemas, where they brought names and prices of IKEA products during those movies where they were shown on screen next to famous actors. After the show IKEA catalogues were consequently distributed in front of the cinema.
(Con la intención de promocionar los productos de IKEA entre la gente joven, la agencia dotó de protentes proyectores portátiles a varios equipos de promoción de guerrilla y los emplazó en diversas salas de cine, donde estos se encargaron de que apareciesen los nombres y precios de los productos de IKEA que aparecían en las películas cerca de actores famosos. Después del show, se distribuyeron catálogos de IKEA enfrente de los cines)

Agency: DDB Germany, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Stefan Schulte
Creative Directors: Tim Stübane & Birgit van den VAlentyn
Art Directors: René Gebhardt & Björn Kernspeckt
Graphic: Peter Schönherr & Anke Zink

Consejo Publicitario Argentino - www.escuchate.org.ar

"Kid's never forget what you say."
(Los niños nunca olvidan lo que dices)



"Kid's believe every word you say."
(Los niños creen cada palabra que dices)

Agency: Ogilvy, Argentina
General Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Joaquín Cubría & Ignacio Ferioli
Art Directors: Facundo Zapata & Percy Bustos Fernández
Copywriter: Andrea Ventura
Production Company: Peluca Films
Directors: Vladimir Duran & Diego Nuñez Yrigoyen
Executive Producers: Alejandro di Michele & Fabio Cimmarusti
Producer: Mariano Scarpatti
Post Producer: Gabriel Porras
Post-Production: Che Revolution Post
Sound: La Casa Post Sound

Philips - Squeaky Clean

Copy: "The Performer. Our most powerful vacuum ever.
Philips. Sense and simplicity."
(Performer. Nuestra aspiradora mas potente de todos los tiempos.
Philips. Sentido y simplicidad)

Agency: DDB London, Uk
Creative Director: Neil Dawson
Art Director: Deborah James
Copywriter: Chris Lapham
Director: Orlando
Agency Producer: Sarah Browell
Production: Flynn Productions
Producer: Emma Butterworth
Director of Photography: Dan Stafford-Clark
Post Production: Rushes Postproduction
Editor: Matt Nee

Greenpeace - Sink Plug

Copy: "Stop global warming."
(Detén el calentamiento global)

Art Directors/Copywriters: Marlon von Franquemont and Reinier Gorisser

Tck Tck Tck - Sky

Copy: "What they do happens to us.
The powers are the main cause of the changing climate. Let's demand a fair agreement in Copenhagen."
(Lo que hacen nos pasa.
Las potencias son las principales causantes del cambio climático. Exijamos un acuerdo justo en Copenhague)

Agency: Francisco Espinosa, Mar del Plata, Argentina
Creative Director: Francisco Espinosa
Art Director: Barrilete Dg
Copywriter: Rocío Vazquez
Photographers: Ron Jeffreys & Rybson

Published: November 2009

Volkswagen Golf Bluemotion - Balloons

Copy: "BlueMotion = lower CO2 emissions."
(BlueMotion = emisiones de CO2 más bajas)

Agency: TRY, Oslo, Norway
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
Director: Thomas Hilland

Published: November 2009

Loteria de la Provincia de Buenos Aires - Money

Copy: "4 million bucks. The New Year Jackpot."
(4 millones de pesos. El Gordo de Año Nuevo)

Agency: Braga Menendez, Buenos Aires, Argentina
Creative Director: Bruno Gerondi
Art Director: Horacio Ledesma
Copywriter: Catriel Aiello

Published: December 2009

361° - Training

Dumbee Tserenpil, Mongolia
Marathon training (Entrenamiento de Maratón)

Meherzad Chinoy, Iran
Weightlifting training (Entrenamiento de Halterofilia)

Ji Runying, China
Archery training (Entrenamiento de Tiro con arco)

Agency: Ogilvy & Mather, Beijing, China
Managing Director: Joyce Chang
Regional Creative President: Eugene Cheong
Regional Creative Directors: Jason Aspes & Stuart Mills
Associate Executive Creative Director: Wilson Chow
Head of TV Production: Jeff Wong
Creative: Jeff Wong
Production Company: Smuggler
Director: Henry Alex Rubin
Executive Producers: Patrick Milling Smith, Brian Carmody & Lisa Rich
Producers: Drew Santarsiero, Blythe Dalton & Zarina Mak
Director of Photography: Darren Lew
Editorial Company: PS 260
Editor: JJ Lask
Post Production: Mass Market
Music: Beacon Street

Volkswagen Passat - Parking

Copy: "Park Assist. The automatic parking steering assistance."
(Park Assist. La dirección asistida automática para aparcar)

Agency: Grabarz & Partner, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Christoph Stricker & Henning Patzner
Art Director: Oliver Zboralski
Copywriter: Constantin Sossidi
Production Companies: element & GmbH Filmproduktion
Film Director: Alex Feil
Director of Photography/Lighting/Cameraman: Michael Schreitel

Volvo V70 - Finally

Copy: "1,400 km on a single tank.
The new Volvo V70 Drive. 4.9 l/100 km."
(1.400 km por depósito.
El nuevo Volvo V70 Drive. 4.9 l/100 km)

Agency: Forsman & Bodenfors, Gothenburg, Sweden
Production Company: Roadmap Institute
Director: Joachim Back
Producer: Ulrica Seehausen
Post Production: Sto.pp
Media Agency: Mindshare
Music: George Keller

Greenpeace/tcktcktck.org - Sorry

Copy: "I'm sorry. We could have stopped catastrophic climate change... We didn't.
Copenhagen 2009. Act now - Change the future."
(Lo siento. Pudimos haber detenido la catástrofe del cambio climático... Pero no lo hicimos.
Copenhague 2009. Actua ahora - Cambia el futuro)

José Luis Rodríguez Zapatero

Barack Obama

Nicolas Sarkozy

Angela Markel

Agency: Arc Communications, UK
Creative Director/Designer: Toby Cotton
Photo Research: Karen Guy
Copy Edit/Tweaks: Greenpeace international Communications
Production Management/Media booking: Christina Koll

Xdress.com - Sticker

Xdress.com is an online boutique for male cross dressers suffering from lack of awareness and thus low traffic to their website. The agency solution was to create a memorable adhesive skirts (containing the site’s URL) that could easily be applied to public washroom symbols.

(Xdress.com es una boutique online para travestis masculinos que sufría de poco reconocimiento y por lo tanto tenia pocas visitas. La solución que ideo la agencia fue crear unas memorables faldas adhesivas, con la dirección web de la boutique sobreimpresa, que podían ser fácilmente aplicables a los símbolos de los lavabos públicos)

Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: Jeremy Grice
Designer: Jeremy Grice
Production: Stacey Barton

Published: January 2009

10-11 Grocery Store - Always open

Copy: " 10-11. Always open."
(10-11. Siempre abiertos)

Agency: The Vatikan Advertising Agency, Gardabaer, Iceland
Creative Director/Copywriter: Gulli Adalsteinsson
Director: Arni Zúri Jónsson

Aired: November 2009

HSBC - Personal Responsibility

Copy: "Why would a bank be interested in people's values?
Because for many people responsibility is as important as money.
At HSBC we understand that people's values influence their financial decisions.
HSBC. The world's local bank."
(¿Por qué debería un banco interesarse por los valores de las personas?
Porque para mucha gente, la responsabilidad es tan importante como el dinero.
En HSBC nosotros entendemos que los valores de las personas pueden influenciar sus decisiones financieras.
HSBC. El banco local del mundo)

Agency: JWT, London, Uk
Art Director: Mark Norcutt
Copywriter: Laurence Quinn
Agency: Producer: Doug Wade
Production Company: Academy Films
Director: Frederic Planchon
Producer: Lucy Gossage
Director of Photography: Patrick Duroux
Editor: Sam Rice-Edwards

Orange - Snowball

Copy: "Mobile, internet, Tv. Enjoy your gifts all year long."
(Movil, internet, Tv. Disfruta de tus regalos todo el año)

Agency: Publicis Conseil WAM, Paris, France
Creative Director: Olivier Altman
Art Director: Mathieu Vinciguerra
Copywriter: Olivier Dermaux
Agency Producer: Muriel Allegrini
Production Company: Irene
Director: Frederic Planchon
Producer: Guillaume de Bary
Line Producer: Francois Lamotte
Director of Photography: Patrick Duroux
Post-Production: Mikros Image
Post producer: Anne Segrettin
Music: Leadbelly - "Christmas is A-Coming (Chicken Crows at Midnight)"

James Boag's Pure - Possible

Copy: "From the only place it's possible.
Pure Tasmanian lager."
(Del único lugar en el que es posible.
Cerveza lager pura de Tasmania)

Agency: Publicis Mojo, Sydney, Australia
Creative Director: Micah Walker
Creative Team: Justine Armour, Grant McAloon
Agency Producer: Sacha Loverich
Production Company: RevolverDirector: Noam Murro
Production Company Producer: Michael Ritchie
Director of Photography: Simon Duggan
Editor: Stewart Reeves (Guillotine)
Post Production: Animal Logic
Visual Effects Supervisor: Colin Renshaw
Post-Production Director: Toby Grime
Post Production Producer: Melanie Wickham
Sound Design: Soundtree UK, Nylon Studios
Music: The Books - "It Never Changes to Stop"