Club Atlético de Madrid - Pastor

Agency: Sra. Rushmore, Spain
Executive Creative Directors: Miguel García Vizcaíno & Marta Rico Creative Directors: Ángel Torres & Lucas Paulino
Account Director: Pablo Irles
Producer: Yuri Alemany (Lee Films)

Aired: July 2008

Amnesty International - Family Tree

Copy: "Violence breeds violence.

Help control firearms. Go to www.amnesty.hu"
(La violencia engendra más violencia.
Ayuda a controlar las armas de fuego. Visita www.amnesty.hu)

Agency: DDB Budapest, Hungary
Creative Group Head: Lukasz Brzozowski
Art Directors: Jorge Rodriguez, Nacho Forner & Lukasz Brzozowski
Copywriters: Kanak Mehra & Gabor Ferenczy
Illustrator: Peter Eszenyi
Account: Magdolna Rekasi & Andre Musalf

Published: July 2008

Amnesty International - Shot

Copy:“Stop the world record of executions.
China holds the current world record of executions with executing 1,010 people of 1,591 confirmed executions worldwide. Although the Beijing Olympic committee declared that hosting the Olympics will ‘help the development of human rights in China’.
Join the fight against death penalty. www.amnesty.hu"
(Detén el record mundial de ejecuciones.
China ostenta el actual record mundial de ejecuciones con 1.010 sobre el total mundial de 1.591 confirmadas. A pesar de ello, el Comité Olímpico de Beijing declaro que ser el anfitrión de las Olimpiadas "ayudaría al desarrollo de los derechos humanos en China".
Únete a la lucha contra la pena de muerte. www.amnesty.hu)

Agency: DDB Budapest, Hungary
Creative Group Head: Lukasz Brzozowski
Art Directors: Jorge Rodriguez & Nacho Forner
Copywriters: Kanak Mehra & Gabor Ferenczy
Illustrators: Benjamin Toth & Dora Katona
Account: Magdolna Rekasi & Andre Musalf

Published: July 2008

Oreo Cookies - Elevator

Copy: "Milk's Favorite Cookie."
(La galleta favorita de la leche)

Agency: Draft FCB, New York, USA
Chief Creative Officer: Chris Becker
Executive Creative Directors: Sandy Greenberg & Terri Meyer
Art Director: Jeseok Yi
Copywriter: Claudio Lima
Photographer: William Tran

Released: April 2008

Prime Personal Banking - Watch

Copy: "Time and life. If you don't have the first, you don't have the second."
(Tiempo y vida. Si no tienes lo primero, no tienes lo segundo)

Agency: Neogama BBH, São Paulo, Brazil
Executive Creative Director/Creative Director: Alexandre Gama
Art Director: Márcio Ribas
Copywriter: Patrícia Leme
Photographer: Cássio Vasconcellos
Illustrators: Roberto Jun & Daniel Leão
Artist: Sang
Digital Retouch: Daniel Leão & Alexandre Calvin

Looking Glass Foundation - Marks On The Wall

Copy: "Not every suicide note looks like a suicide note."
(No todas las notas de suicidio parecen notas de suicidio)

Client: Looking Glass Foundation for eating disorders
Agency: DDB Canada
Executive Creative Director: Alan Russell
Creative Director: Dean Lee
Art Director/Associate Creative Director: Daryl Gardiner
Copywriter: Jeff Galbraith
Photographer: Frank Hoedl

Ramathibodi Hospital

Copy: "If your heart is week, anything can attack. Check it regularly."
(Si tienes el corazón débil, cualquier cosa puede provocarte un ataque. Háztelo chequear regularmente)

Agency: BBDO Bangkok, Thailand
Executive Creative Director: Suthisak Sucharittanonta
Creative Directors: Weerachon Weeraworawit, Vasan Wangpaitoon & James Dennis Makanas
Art Directors: Vasan Wangpaitoon & Bongkochatorn Naksawat
Copywriters: Suthisak Sucharittanonta, Weerachon Weeraworawit & James Dennis Makanas
Photographer: Anuchai Secharunputong

Amnesty International - Ink

Agency: TBWA, France
Creative Director : Erik Vervrúgen
Art Director : Stéphanie Thomasson
Copywriter : Stéphane Gaubert
Agency Producer: Maxime Boiron
Production Company: La Pac
Directors : Zurich29 & Etienne Constantinesco (TerrainVague©)
Art Direction/Character Design : Zurich29
Animation : Valentin Gault, Charles Blanchard, Johan Ponse, François Caffiaux, Bruno Kortulewski, FX & Thomas

Sony In Car Audio - Live

Copy: "Hands free conversations through your sound system."
(Conversaciones manos libres a través de tu equipo de sonido)

Sony In-Car Audio Together with Bluetooth presents “I’m Running Late, The Traffic’s Insane.” Live Fri 6.45 - 6.48 pm, High St, Windsor.

(Sony In-Car Audio Junto a Bluetooth presenta "Voy a Llegar Tarde, Hay un Atasco Terrible." En vivo el Viernes de 6.45 - 6.48 pm, en High St, Windsor.)

Sony In-Car Audio Together with Bluetooth presents “Hey Sweetie, Don’t Forget the Milk.”Mike & the Mrs Live at the Crossroads. Friday 6.30 pm to 6.33 pm.
(Sony In-Car Audio Junto a Bluetooth presenta "Ey Cariño, No te Olvides la Leche." Mike y su Señora en vivo en el Cruce de Caminos. El Viernes de 6.30 pm a 6.33 pm.)

Agency: Saatchi & Saatchi Australia
Creative Director: Steve Back
Art Directors/Copywriters: Vince Lagana& Steve Jackson
Illustrators: Ken Taylor & Daymon Greulich

Published: June 2008

Shorinkan Karate - Kids

Copy: "Karate for kids."
(Karate para niños)

Agency: Loud, North Sydney, Australia
Creative Director: Andy Firth
Art Director: Darren Seddon
Copywriter: Joe Van Trump
Photographer: Mark Mawson
Model maker: Ben Trowse

Published: July 2008

Bepanthen - Fire

Copy: "Heals their burn and your guilt, fast."
(Alivia sus quemaduras y tu conciencia, rapidamente)

Agency: JWT Cairo, Egypt
Creative Director/Copywriter: Hesham Ellabban
Art Director/Illustrator: Asmaa Yehia

Bardahl Air & Sealant - Balloons

Copy: "Essential. Air and sealant for motorcycle tires."
(Esencial. Aire y sellado para ruedas de motocicleta)

Agency: Fischer America, Buenos Aires, Argentina
Creative Director: Fernando Fernández
Art Director: Luciano D'Amelio
Copywriter: Diego Sica
Photographer: Matías Posti

Published: February 2008

KNGF Guide Dogs - See Through Dog

Client: KNGF Guide Dogs

Agency: UbachsWisbrun JWT, Amsterdam, The Netherlands
Art Director: Giuseppe du Crocq
Copywriter: Mariken van Himbergen

Published: August 2007

BHD Bank - Cactus

Copy: "Any dream you have. We take good care of it."
(Cualquiera que sea tu sueño. Lo cuidamos)

Agency: JWT, Dominican Republic
Creative Director: Mike Alfonseca
Art Directors: Liko Natera & Alvaro Chan
Copywriters: Mike Alfonseca & Liko Natera
Production: Blow up films Argentina
Director: Cristian Bernard
Animation: Barraca Post
Post: Sebastian Bucarey

Aired: June 2008

Unicef - Pro Aging

Unicef PROAGING. Unicef Survival Kit for children.
In many African countries, every fourth child dies. Basic things like vaccines, mosquito nets and soap help to save children's lives. Every donation help.

(Unicef PROENVEJECIMIENTO. Kit de supervivencia infantil de Unicef.En varios países africanos, uno de cada cuatro niños muere. Cosas básicas como vacunas, mosquiteras y jabón pueden salvar la vida de estos niños. Cada donación cuenta)

Soap (Jabón)

Serum

Mosquito Net (Mosquitera)

Water (Agua)

Agency: Serviceplan Munich/Hamburg, Germany
Creative Directors: Alex Schill, Maik Kähler & Christoph Nann
Art Directors: Maik Kähler, Till Diestel & Amelie Graalfs
Copywriter: Christoph Nann
Photographer: Beatrice Heydiri
Post Production: Alphadog

Published: October 2007

Amber's Guesthouse

Copy: "Amber's Guesthouse. So damn Cheap."
(Casa de Huespedes de Amber. Jodidamente barata)

(Autoservicio de habitaciones 24 horas)


(Por favor, limpie su habitación)

Agency: Bates David Enterprise, Calcutta, India
Executive Creative Director: Anurag Hira
Creative Director: Arjun Mukherjee
Art Director: Diptanshu Roy
Copywriter: Arjun Mukherjee

Published: November 2007

Mercedes-Benz G-Class - Terrains

Agency: Jung Von Matt, Hamburg, Germany
Creative Directors: Doerte Spengler-Ahrens & Jan Rexhausen
Art Director: Hisham Kharma
Copywriter: Sergio Penzo

Released: 2007

WMF Kitchen Knives - Spread

Agency: Leo Burnett, Bangkok, Thailand
Executive Creative Directors: Keeratie Chaimoungkalo & Sompat Trisadikun
Copywriter: Kittisak Prechapanich
Art Directors: Supachai Toemtechatpong & Sompat Trisadikun
Retoucher: Presto
Production House: Haamchua Co.

Greenpeace - Shoe

Agency: McCann Erickson, Madrid, Spain
Executive Creative Director: Leandro Raposo
Creative Directors: Mónica Moro, Pablo Sticker & Pablo Colonnese
Art Director: Javier Wandosell
Copywriters: Javier Wandosell & Juan Carlos Salas
Photographer: Gonzalo Puertas
Art Buyer: Juan Pacheco

VW Golf GTI - Adrenaline

Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Directors: Stefan Schulte & Bert Peulecke
Copywriter: Birgit van den Valentyn
Art Director: Tim Stuebane
Account Supervisor: Silke Lagodny
Graphics: Jussi Jääskeläinen, Olivia Nowak, Henri Paltemaa & Wulf Rechta

Strepsils - Shout

Agency: EuroRSCG Worldwide, Madrid, Spain
Creative Directors: Germán Silva, Eva Conesa & Felipe Crespo
Copywriter: Luis Munne
Art Directors/Typographers: Victor Martin & Germán Silva
Photographer: Grupo Rafael

de la Croix Wines

Copy: "Wines 500 yards cheaper."
(Vinos 457 metros más baratos)

Agency: LEW'LARA\TBWA, Sao Paulo, Brazil
Executive Creative Directors: Jaques Lewkowicz & André Laurentino
Creative Directors: Manir Fadel & Luciano Lincoln
Copywriter: Manir Fadel
Art Director: Luciano Lincoln
Photographer: Luiz Moretti
Illustrator: Daniel Caballero

Recoil - Mosquito

Agency: Ogilvy Shanghai, China
Creative Director: Kevin Lee
Copywriters: Andrew Lok & Samantha Yu
Art Directors: Kevin Lee, Robin Wu & Will Tao
Photographer: Alex Kaikeong
Designers: Robin Wu, Tianhong Zhou & Minsheng Zhang
Producers: Gwee Wee Lam & James

McDonalds - Night

Copy: "Open all night."

(Abierto toda la noche)

Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Copywriter: Alex Stainton
Art Director: Jakub Szymanski
Photographer: Christian Mushenko
Typographers: Jason Young & Erwin Santoso
Retoucher: Dennis Monk

Analisis & Strategia Magazine

Copy: "Marketing needs new ideas."
(El marketing necesita nuevas ideas)

Agency: Toro vazquez Mora/Fischer América Colombia
Creative Director: Jaime Cueto
Art Director: Andrés Mejía
Copywriters: Diego Arenas & Jaime Cueto
Photographer: Javier Crespo

Published: July 2008

HP TouchSmart PC - Maestro

Product: HP Touchsmart PC
Agency: Goodby, Silverstein & Partners, San Francisco, Usa
Creative Directors: Rich Silverstein, Rick Condos & Hunter Hindeman
Art Director: Andre Massis
Copywriter: Jordan Kramer
Executive Producer: Cindy Fluitt
Producer: Todd Porter (Psyop)
Directors: Todd Mueller & Kylie Matulick (Psyop)
Executive Producers: Angela Bowen & Neysa Horsburgh
Associate Producer: Tarun Charaipotra
Lead Flame Artists: Jamie Scott & Aska Otake
Flame Artists: Tim Farrell, Peter Amante & Joe Wenkoff
Technical Directors: Jeffrey Dates, Dave Barosin, Ted Kotsadtis & Todd Akita
Animation: Jason Vega, Gerald Ding, Jeff Lopez, Kittly Lin & Andy Hara
R&D: Andreas Gebhardt
Lighting: Andy Hara
Tracking: Joerg Liebold, Jeen Lee, Chris Hill & Steven Hill
Roto: Leslie Chung, David Marte & Alejandro Monzon
Design: Zoe Wishart, Lutz Vogel, Jon Saunders, Chris Saunders, Jake Sargent & Ron Kurwin
Storyboards: Josh Wiesenfeld
Editors: Cass Vanini, Brett Goldberg & Brett Nicholetti
Director of Photography: Crille Forsbaerg
Line Producer: Michael Schlenker
Final Music: Sejong Soloists "Vivaldi's Four Seasons, Summer"
Sound Designer: Eddie Kim (740 Sound Design)
Executive Producer: Scott Ganary

Air Date: June 23, 2008

Adidas - Never Alone

"I never lift alone." (Nunca levanto sola)
Jang Mi Ran - South Korea

"No one gets up when a whole country kicks." (Cuando un país pega, nadie se vuelve a poner en pie)

Zhu Mu-Yen - China

"Alone I jump, together we soar." (Yo salto sola, juntos volamos alto)
Yelena Isinbayeva - Russia

Agency: TBWA\Tequila, Hong Kong
Executive Creative Director: Mark Ringer
Head of Art: Patrick Tom
Copywriters: Mark Ringer & Malcolm Costain
Designer: Hoon Kim
Creative At-Large: John Merrifield
Production: Pat Mak
Photographer: Nadav Kander

HBO - Two Sides of a Story

Agency: BBDO New York, Usa
Chief Creative Officers: David Lubars & Bill Bruce
Exec. Creative Director: Don Schneider
Creatives: Matt Vescovo & Colin Nissan
Agency Producer: Rachel Seitel
Production Company: RSA Films
Director: Sam Mendes
Director of Photography: John Mathieson
Editor: Rick Russell
Post Production: Final Cut
FX/SFX Company: Smoke & Mirrors
Sound Design: Brian Emrich
Music: Thomas Newman (Groove Addicts)
Executive Music Producer: Loren Parkins

HomePlus - Subway

In order to publicize the grand opening of the HomePlus Supermarket branch in Chamsil district, connected directly to the Chamsil subway station, stickers were applied to the subway station pillars in order to make them look like life-size HomePlus supermarket stands. The intended effect was to make the people entering the subway station feel like they were stepping into the HomePlus supermarket.
HomePlus outdoor campaign began a month before the store opening and no TV/Print ads were carried out for HomePlus. As a result of this unique outdoor campaign, the sales for the opening day exceeded the expected sales by 550%.

(Con la finalidad de promocionar la apertura del supermercado Home Plus en el distrito de Chamsil, conectada directamente con la estación de metro de Chamsil, se recubrieron los pilares de la estación con pegatinas de manera que pareciese que realmente eran parte del supermercado. La campaña comenzó un mes antes de la apertura del establecimiento y no se complementó con anuncios en TV/Prensa para HomePlus. Como resultado de esta campaña única de exteriores, las ventas del día de apertura excedieron las esperadas en un 550%)

Agency: Cheil Worldwide, Seoul, South Korea
Executive Creative Director: Ina Choi
Creative Director: Yooshin Lee
Copywriters: Jungho Hwang & Sua Lee
Art Directors: Kangwook Lee, Chaehoon Lee, Yooho Lee, & Sanghun Yoo
Illustrator: Bom Communication

Nomis - Damn Boots

Agency: Johannes Leonardo New York, Usa
Creative Director/Art Director/Copywriter: Johannes Leonardo
Agency Producer: Matthew Mattingly
Production Company: Nexus
Director: Woof Wan-Bau
Executive Producers: Chris O'Reilly & Charlotte Bavasso
Producer: Isobel Conroy
Director of Photography: Philipp Blaubach
VFX Company: Framestore
Post Production: The Mill
Music/Sound Design: Amber Music
Composers: Will Bates & Phil Mossman
Executive Creative Director (Music): Michelle Curran

ADESF - Organs

Copy: "Stop consuming your body."
(Deja de consumir tu cuerpo)

Client: ADESF Association of Defense of the Smokers Health

Agency: NeogamaBBH, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Copywriter: Silvio Amorim, Marcelo Correa
Art Director: Fábio Baraldi
Photographer: Marcus Hausser
Artist: Sang
Digital Retouch: Daniel Leão, Alexandre Calvin, Willian Teixeira

OSO Food Wrap - Danger

Copy: "Don't expect your food to look after itself."
(No esperes que tu comida se cuide por sí misma)

Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Art Director: Jakub Szymanski
Copywriter: Alex Stainton
Designers: Jay Young & Erwin Santoso
Photographer: Mat Baker
Retoucher: Dennis Monk

Buenos Aires Independent Film Festival

Copy: "If it's not for you, it's not for you."
(Si no es para ti, no es para ti)

Agency: La comunidad, Buenos Aires, Argentina
General Creative Directors: Joaquín Mollá & José Mollá
Creative Directors: Fernando Sosa & Ramiro Raposo
Art Directors: Fernando Sosa & Nicolás Scabini
Copywriter: Ramiro Raposo
Agency Producer: Juan Manuel Menvielle
Production Company: Argentinacine
Director: Zapiola- López
Director or Photography: Javier Juliá
Executive Producer: Marcos Landajo
Producers: Carolina Pena & Florencia Foscaldi
Post Production: Che Revolution Post
Editor: Javier Correa
Music: Supercharango
Sound: FX-Design

AMI, International Medical Association

Copy: "It’s everybody's turn to help."

(Es el turno de todos para colaborar)

AMI needs all of us to help the China earthquake victims.

(AMI nos necesita a todos para ayudar a las víctimas del terremoto de China)
AMI needs all of us to help the Myanmar victims
(AMI nos necesita a todos para ayudar a las víctimas de Myanmar)

Client: AMI, International Medical Association

Agency: Y&R Portugal
Creative Directors: Pedro Ferreira & Judite Mota
Art Director: Pedro Ferreira
Copywriter: Judite Mota
Photographer: Image Tap & Corbis
Post production: Andy Wagner

Published: June 2008

Crest - Smile

Copy: "You can say anything with a smile."
(Puedes decir cualquier cosa con una sonrisa)

Client: Crest Dental Hygiene Products
Agency: Saatchi & Saatchi, Usa
Executive Creative Director: Gerry Graf
Creative Directors: Kerry Keenan & Alison Gragnano
Copywriter: Nathan Frank
Art Director: Dan Lucey
Agency Producers: Colin Pearsall & Maura Hurley
Director: Harold Einstein
Executive Producer: Tom Rossano (Station Film)
Editor: Ian Mackenzie (Mackenzie Cutler)
Sound Design: Mark Healy

Volkswagen Beetle - Sunshine

Copy: "Hello sunshine."
(Bienvenido sol)

Agency: Agence .V. Saint Ouen,Paris, France
Creative Director: Christian Vince
Art Director: Romain Guillon
Copywriter: Pierre Riess
Photographer: Todd Cole
Retoucher: La Joly Compagnie
Art Director Assistant: Nicolas Martinie