DQ LED Torches - Light the way

Agency: Firstell Communications, Shanghai, China
Creative Director: Murphy Chou
Art Directors: Murphy Chou & Kens Cao
Copywriters: Murphy Chou & Yanli Song

Published: December 2008

Spontex - Hand care

Agency: Reskala y Asociados, Mexico
Creative Director: Joan Cordoves
Art Directors: Enrique Guzmán & Adriana Romero
Copywriters: Joan Cordoves, Enrique Guzmán & Eduardo Prieto
Account Executives: Adriana Deza & Araceli Avalos

Released: December 2008

Eurostar - Hallucinating

Copy: "London at a hallucinating price: €66 return."
(Londres a un precio alucinante: €66 i/v)

Agency: leg., France
Creative Director/Copywriter: Gabriel Gaultier
Art Director/Illustrator: Christophe Dru

Ebay - Christmas

Copy: "Christmas are prepared at eBay."
(Las Navidades se preparan en eBay)

Agency: BETC EURO RSCG, Paris, France
Art Director: Hughes Pinguet
Photographer: Gregoire Alexandre
Art Buyers: Isabelle Mocq & Stephanie Giordano

Published: December 2008

IMIP - Decide

Copy: "One of this two will get your organs. You Decide.
Those who do not donate organs are wasting a way to save lives."
(Uno de estos dos recibirá tus órganos. Tú decides.
Quien no dona órganos está desperdiciando una manera de salvar vidas)

Agency: Ampla, Recife, Brazil
Creative Director: Manuel Cavalcanti
Art Director: Humberto Montenegro
Copywriter: Juliana Lisboa
Illustrator: Queiroz
Photographer: Thomas Baccaro
Image: Erick Levay

Published: October 2008

WWF - Cities

Copy: "Our life at the cost of theirs?"
(¿Nuestra vida a costa de la suya?)

Agency: Ogilvy& Mather, mumbai.
Creative Director: Sumanto Chattopadhyay
Art Directors: Mandar P Wairkar & Mayur Varma
Copywriters: Sumanto Chattopadhyay, Karn Singh & Mandar P Wairkar
Illustrator: Swapnil Nilkanth

BBDO - Bring Your Kids To Work Day

To promote “Bring Your Kids To Work Day,” childlike art was hand-drawn on acetate sheets, which were trimmed to fit the screens.
(Con la intención de promover el día de "Trae Tus Hijos Al Trabajo", se hicieron sobre hojas de acetato una serie de dibujos asemejando los que haría un niño, para después fijarlas sobre los monitores de ordenador)

Agency: BBDO, New York, USA
Art Directors/Copywriters: Frank Anselmo & Jayson Atienza
Chief Creative Officers: David Lubars & Bill Bruce

Amnesty International - Cake

Copy: "You can do more than celebrate.
60 years of the Universal Declaration of Human Rights."
(Puedes hacer más que celebrarlo.
60 años de la Declaración Universal de Derechos Humanos)

Agency: DDB Budapest, Hungary
Creatives: Rodrigo Fernandes, Guilherme Somensato, Giovanni Pintaude, Laszlo Hevesi & Marcell Patkai
Photographer: Gabor Mate (Corbis)
Food Stylist: Agnes Kapolka
Art Buyer: Judit Jancso

Luxor Highlighter - Hay Needle

Agency: Leo burnett, New Delhi
Typographer: Dalip Singh
Executive Creative Directors: K.V. Shridhar & Sainath Saraban
Copywriters: Angud & Dalip Singh
Art Director: Dalip Singh

Ikea - The XXS Room Mailing

Copy: "Great ideas for small rooms."
(Grandes ideas para pequeñas habitaciones)

Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Directors: Stefan Schulte & Bert Peulecke
Art Directors: René Gebhardt, Bjoern Kernspeckt & Tim Stuebane
Copywriter: Birgit van den Valentyn

Pepsi - Pass

Copy: "Every generation refreshes the world.
Now it's your turn."
(Cada generación refresca el mundo.
Ahora es tu turno)

Agency: TBWA\CHIAT\DAY, USA
Worldwide Chief Creative Officer: Lee Clow
Executive Creative Director: Rob Schwartz
Creative Directors: Brett Craig & Joe Shands
Art Director: Xanthe Hohalek
Copywriters: Melissa Pipeling & Michelle Lewis
Head of Production: Richard O’Neill
Executive Producer: Anh-Thu Le
Producers: Anh-Thu Le & Chris Capretto
Account Management: David Dreyer & Romy Flint
Production Company: MJZ
Director: Dante Ariola
Director of Photography: Matthew Libatique
Line Producer: Natalie Hill
Editorial: Peepshow
Editor: Andrea MacArthur
Assistant Editor: Healy Snow
Visual Effects: Method
Executive Producer: Helen Hughes

Producer: Scott Boyajan

Creative Director: Alex Frisch
VFX
Set Supervisor: Gil Baron
CG Supervisor: Andy Boyd

Lead Compositors: Claus Hansen & Alex Frisch

Compositor: Noah Caddis
Music: The Who “My Generation”
Re-Mix Music Producer: T-Bone Burnett
Re-Mix Musical Arranger: Darrell Leonard
Re-Mix Studio Engineer: Jason Wormer
Sound Designer: Brian Emrich
Telecine: Company 3
Colorist: Stefan Sonnenfeld
Mixing Facility: Play
Mixer: John Bolen

Mtv/Staying Alive - The Hunting

Copy: "Stay alive. Use condoms."
(Mantente vivo. Usa preservativos)

Agency: Lowe, Belgium
Creative Director: Véronique Hermans
Art Directors: Van Ongeval & Piette Arnaud
Copywriter: Dieter De Ridder
Director: Mathieu Mortelmans
Sound designer: Max van de merghel
Animation: Agustin Eguia

Aired: 2008

IWC Schaffhausen Aquatimer 2000 - Fish

Copy: "Water resistant to 2000 m.
The Aquatimer Automatic 2000."
(Resistente al agua hasta 2000m.
El Aquatimer Automatic 2000)

Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Dirk Haeusermann & Wolf Heumann
Art Director/Copywriter: Alexander Hansen
Photographer: Stephan Foersterling
Graphic Designer: Lars Borker

OroVerde Rainforest Foundation - Diversity

Copy: "Diversity of species in the rainforest."
(Diversidad de especies en la selva tropical)

Agency: Ogilvy, Frankfurt, Germany
Chief Creative Officer: Delle Krause
Executive Creative Director: Dr. Stephan Vogel
Creative Directors: Christian Mommertz & Dr. Stephan Vogel
Copywriter: Stefan Lenz
Art Directors: Stefan Lenz & Christian Mommertz
Illustrator: Anke Vera Zink
Art Buying: Christina Hufgard
Graphic Design: Sonja Fritsch

Goldstar Beer - Flow Chart

Copy: "Thank God you’re a man."
(Gracias a Dios eres un hombre)

Agency: McCann Erickson, Tel Aviv, Israel
Creative Director: Ido Ben Dor
Copywriters: Asaf Zelikovich & Elad Gabison
Art Director: Geva Gershon

Trojan Condoms Vibrating Ring

Copy: "Make each one special."
(Haz que todos y cada uno sean especiales)

Agency: The Kaplan Thaler Group, New York, USA
Executive Creative Director: Linda Kaplan Thaler
Creative Directors: Jason Graff & Whitney Pillsbury
Copywriter: Michael Greenburg
Art Director: Daniel Goldstein
Account Supervisor: Brad Kay

A2 Erotic Boutique

Agency: Matosgrey, Sao Paulo, Brazil
Executive Creative Director: Silvio Matos
Creative Directors: Silvio Matos & Leandro Castilho
Copywriter: Marcos Piccinini
Art Director: Ricardo Sarno
Account Supervisor: Andre Gomes
Advertiser’s Supervisor: Ralph Tabachi
Typographers: Alexandre Garcia & Maria Fernanda Massoni
Photographer: André Bradão
Producer: Juliana Gardim

HSBC Investment

Copy: "With this simple idea, we saved RS 137,246,00 in royalties.
HSBC. Good ideas for your money."
(Con esta simple idea hemos ahorrado 137,246,00 RS en royalties.
HSBC. Buenas ideas para tu dinero)

Agency: JWT, São Paulo, Brazil
Chief Creative Officer: Mario D’Andrea
Creative Directors: Mario D’Andrea, Roberto Fernandez
Art Director: Pedro Izique
Copywriter: Gustavo Gusmão
Photographer: Rogério Miranda

Softlan Fabric Softener

Agency: Y&R, Kuala Lumpur, Malaysia
Creative Directors: Rahul Mathew & Rowan Chanen
Art Directors: Richard Chong & Scott McClelland
Copywriter: Rahul Mathew
Retouching: Magic Cube

De Lijn Public Transport - Tree

Copy: "Public transport supports nature."
(El transporte público apoya a la naturaleza)

Agency: Duval Guillaume, Brussels, Belgium
Creative Directors: Katrien Bottez & Peter Ampe
Art Director: Yigit Unan
Copywriter: Robin Stam
Photographer: Klaas de Buysser

Copy: "For pain you can barely describe. Dolormin"
(Para dolores que apenas puedes describir. Dolormin)

Agency: KNSK, Hamburg, Germany
Creative Directors: Tim Krink & Kay Eichner
Art Director/Director/Illustrator: Jan Richter
Production Company: Deli Pictures
Animators: Thomas Volkmann & Malte Sarnes
Soundengineer: Bastian Hertel
Sound Company: CSC Creative Sound Conception

Aired: December 2008

Greenpeace - Whaling

Copy: "Not all traditions deserve to be preserved.
Put an end to whaling in Japan."
(No todas las tradiciones merecen ser conservadas.
Pongamos fin a la caza de ballenas en Japón)

Agency: Leo Burnett, Hong Kong
Creative Directors: Connie Lo, Chong Kin & Yiu Man To
Art Directors: Kenny Ip & Jacky Tong
Copywriters: Chong Kin, Jove & Cheung
Illustrator: Thomas Ho
Photographer: Lewis Ho
Photo Retoucher: Bon Leung

Motorola Ming8 GPS

Copy: "Motorolla Ming8. Now with GPS, thankfully."
(Motorolla Ming8. Ahora con GPS, gracias a Dios)

Agency: Ogilvy & Mather, Beijing, China
Creative Director: Wilson Nils
Art director: Rain Yu
Copywriter: Chen Ning
Photographer: Zhou Yu Long

KitKat - Bench

Copy: "Have a break, have a KitKat."
(Tómate un respiro, tómate un KitKat)

Agency: JWT, London, United Kingdom
Creative Director: Russell Ramsay
Art Director: Ben Markey
Copywriter: Mitul Shar

Titus Bicycles - Worth

Copy: "It's worth a second job."
(Bien vale un segundo empleo)

Agency: TDA Advertising & Design, Boulder, Usa
Art Directors: Thomas Dooley & Mett Leavitt
Copywriter: Jonathan Schoenberg
Photographer: Andrew Chapman

Published: December 2008

City of Hope Women’s Shelter

Women who go through domestic abuse in the UAE are hesitant to speak or complain. City of Hope is the only organisation of its kind in Dubai that provides shelter to hundreds of women and hope to all the battered and bruised housewives.
The organisation wanted the agency to tackle this issue in a very sensitive yet effective manner so as to raise awareness and encourage women to speak up. The agency had to reach our target audience in an interesting and arresting manner. We distributed a different kind of beauty kit to women shopping in malls, especially when they are at cosmetics/beauty products stores or shops that cater exclusively to them.

(Las mujeres que sufren abusos domésticos en los EAU son reticentes a quejarse o hablar. City of Hope es la única organización de su tipo en Dubai que acoge a cientos de mujeres dando esperanza a todas las esposas maltratadas.
La organización quería que la agencia tratase el tema de una manera cuidadosa pero a la vez efectiva para sensibilizar y animar a las mujeres a que no se quedasen calladas. La agencia tuvo que acercarse al publico objetivo de una manera interesante y cautivadora. Distribuyeron un tipo de set de belleza diferente a las mujeres en centros comerciales, especialmente cuando estas se encontraban en tiendas de cosméticos o belleza y en tiendas exclusivamente femeninas)

Agency: JWT, Dubai, UAE
Creative Director: Chafic Haddad
Copywriters: DV Hari Krishna, Doug Mackay & Rami Abu Ghazeleh
Art Directors: Kedar Damle, Arnoldfelix Fabella & Tarek Samaan

National Coalition for the Homeless

Copy: "It can happen to anyone"
(Le puede pasar a cualquiera)

Agency: KNARF, Usa
Director: Leo Zanis
Creative Director: Frank Anselmo
Copywriters: Frank Anselmo & Leo Zanis
Editors: Michael Schwartz & Breathe Editing
Assistant Editors: Ian Mayer & Breathe Editing
Executive Producers: Kenny Pedini & Breathe Editing
Director of Photography: Chase Bowman
Colorist: Tom Poole (Company 3)
Sound Mix: Jodi Levine (Sound Lounge )
Music: Radiohead

Lego - For Adults

Copy: "For adults."
(Para adultos)

Agency: DDB, Hamburg, Germany
Executive Creative Director: Eric Shoeffler
Creative Director: Heiko Freyland
Art Direction: Michael Kittel
Copywriter: Jan Propach
Photographer: Jean-Yves Lemoigne

Lactacyd: Protect Yourself

Copy: "Protect yourself everyday."
(Protégete a diario)

Agency: Grey, Amsterdam
Creative Directors: Seyoan Vela, Colin Lamberton, Ecco Vos & Richard Hol
Copywriter/Art Director: Elisa Beenakker
Art Director: Dagmare van Willigenburg
Agency Producer: Marije de Graaff
Production Company: FatFred
Director: Robert Nylund
Director of Photography: Gosta Reiland
Producer: Suzanne Huisman
Post Production: Valkieser Capital Images
Editor: Johan Wik
Flame Operators: Hans Loosman & Tim van Paassen
Colorist: Martijn de Haas
Post Producer: Soeren Smidt
Music: Earforce
Mixer/Sound Designer: Reinder van Zalk
Music Artist: Klas Ahlund

Heineken - Walk-In Fridge

Agency: TBWA, Neboko, Netherlands
Creatives: Cor den Boer, Jorn Kruijsen & Jeroen van de Sande
Production Company: Czar.nl
Director: Bart Timmer
Director of Photography: Alex Melman
Producers: Hein Scheffer & Robert Nan
Editor: Annelien Wijnbergen
Sound Design/Online: the Ambassadors
Music/Sound Designer: Rens Pluym
Online Editor: Ton Habraken

Hitachi Super Wash

Copy: "The Hitachi big capacity Super Wash."
(Super Wash, la lavadora Hitachi de gran capacidad)

Agency: The Classic Partnership Advertising, Dubai, UAE
Creative Director/Copywriter: Pankaj Ramnathkar
Art Director: Sameer Ketkar

Skittles - Tailor

Copy: "Reflect the rainbow.
Taste the rainbow."
(Refleja el arco iris.
Prueba el arco iris)

Agency: TBWAChiatDay New York, Usa
Executive Creative Director: Gerry Graf
Group Creative Directors: Ian Reichenthal & Scott Vitrone
Art Director: Craig Allen
Copywriter: Eric Kallman
Senior Agency Producer: Nathy Aviram
Production Company: MJZ
Director: Tom Kuntz
Producer: Scott Kaplan
Editor: Gavin Cutler (Mackenzie Cutler)
VFX Company: The Mill
Flame Artist: Angus Kneale
Telecine: Company 3
Colorist: Tim Masick

Zurich Chamber Orchestra - Goosebumps

Copy: "Great emotions."
(Magníficas emociones)

Agency: Euro RSCG, Zürich, Switzerland
Creative Director: Axel Eckstein
Art Director: Rob Hartmann
Graphic: Isabelle Bühler
Illustrators: Nadja Stadelmann & Andrea Ulrich

AE Investimentos

Copy: "Don't be lost in the weird world of investments."
(No te pierdas en el extraño mundo de las inversiones)

Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Breno Balbino
Copywriter: Fábio Nagano
Illustrator: Tiago Hoisel

Alcoholics Anonymous - Tunnel

Copy: "This way out. www.alcoholics-anonymous.org."
(Salida por aquí. www.alcoholics-anonymous.org)

Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Executive Creative Directors: Keith Loell & Daniel Comte
Creative Director: Nicolas Vontobel
Art Director: Sebastian Hugelshofer

Essilor Lect up lenses

Copy: "Improve your vision."
(Mejora tu visión)

Agency: Callegari Berville Grey, France
Executive Creative Director: Andrea Stillacci
Creative Director: Jérôme Gonfond
Art Director: Jérôme Gonfond
Copywriter: Yannick Savioz
Photographers: Ilario & Magali
Illustrator: La souris sur le gâteau
Art Buyer: Eléna Mazzanti

National Disaster Search Dog Foundation

Copy: "National Disaster Search Dog Foundation.
Sometimes human eyes are not enough."
(Fundación Nacional de Perros de Búsqueda y Rescate.
A veces los ojos humanos no son suficiente)


Patrick Conlon.....F11

Maria McHugh.....G6

Roy Torres.....D19

Agency: Young & Rubicam, New York, Usa
Executive Creative Directors: Ian Reichenthal & Scott Vitrone
Creative Directors: Guillermo Vega, Icaro Doria & Richard Butt
Art Director: Jason Nitti
Copywriter: Neel Williams