Kinokuniya Book Store - Before/After

Agency: Ogilvy & Mather Jakarta, Indonesia
Executive Creative Director: Gary Caulfield
Creative Directors: Glenn Alexander, Joseph Dean & Yuwono Widodo
Art Director: Tania Huiny
Copywriter: Lydia Tarigan
Digital creatives: Rudy Haryanto & Aldo Khalid

Soleterre - Spit It Up

Copy: "All children should be allowed to be children.
Soleterre. Feeding the children."
(A todos los niños se les deberia permitir ser niños.
Soleterre. Alimentando a la infancia)

Agency: JWT Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Stefano Carli Ballola
Copywriter: Cristiano Tonnarelli
Photographer: Zona 13

Bud Light - Swear Jar & Clothing Drive

Agency: DDB, Chicago, USA
Group Creative Director: Mark Gross
VP Creative Directors: Chris Roe & Chuck Rachford
Associate Creative Directors: Galen Graham & Jason Karley
Art Director: Jamie Overkamp
Copywriter: John Hart
Agency Producer: Scott Kemper
Production Company: Tool of North America
Director: Erich Joiner
Executive Producers: Brian Latt & Jennifer Siegel
Executive Producer Digital: Dustin Callif
Line Producer: Joby Ochsner
Director of Photography: Mark Plummer
Production Designer: Samantha Gore
Editorial Company: Whitehouse Chicago
Editor: Matthew Wood
Producer: Kristin Branstetter
Online Company: Filmworkers
Artist: Rob Churchhill
Sound Designer: John Binder (Another Country)

Andes Beer - Teletransporter

Copy: "The product - Andes. 1# Beer in Mendoza, Argentina.
The situation - Men love going to bars to drink beer with friends.
The problem - Girlfriends. They hate it when men go to bars to drink beer with friends.
The solution - Andes Teletransporter. A closed booth, completely soundproof, with a sound panel that recreates hundreds of different environments. To get men out of the bar, without actually leaving it.
How it works: 1. Your girlfriend calls when you're at the bar.
2. Get in the teletransporter.
3. Pick an ambience sound effect.
4. Convince her that you're not at the bar.
5. Hang up and go back to your friends and your beer.
The result: More happy men at bars, less broken up couples.
Conclusion: Why lie if you can teleport?"

(El producto - Andes. La cerveza 1# en Mendoza, Argentina.
La situación - A los hombres les gusta ir a los bares a beber cerveza con los amigos.
El problema - Las novias. Ellas odian que los hombres vayan a los bares a beber cerveza con los amigos.
La solución - Andes Teletransporter. Una cabina cerrada, completamente insonorizada, que cuenta con un panel que recrea cientos de entornos diferentes. Para emplazar a los hombres fuera de los bares, sin que tengan que salir de ellos.
Cómo funciona - 1. Tu novia llama cuando estás en el bar.
2. Entras en el teletransportador.
3. Elijes un efecto de sonido ambiente.
4. La convences de que no estás en el bar.
5. Cuelgas y vuelves con tus amigos y a tu cerveza.
El resultado - Más hombres en los bares y menos parejas destrozadas.
Conclusión - ¿Por qué mentir si te puedes teletransportar?)

Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Chief Creative Directors: Maxi Itzkoff & Mariano Serkin
Creative Director: Javier Campopiano
Art Director: Carlos Muller
Copywriter: Patricio del Sante
Designers: Bruno Tortolano & Juan Pedro Porcaro
Agency Producers: Adrian Aspani, Camilo Rojas & Patricio Martinez
Booth designers: AD Productions
Production Company: Primo
Directors: Nico & Martin
Executive Producer: Carolina Cordini
Photography Director: Leandro Fillol
Post-Production Service Company: Cinecolor
Audio Post-Production: Supercharango

Released: January 26, 2010

Acção Animal & Liga Portuguesa dos Direitos do Animal (LDPA) - Circus

Copy: "“Roll up, roll up, ladies and gentlemen, boys and girls for the crack of the whip against the animal’s stinging wounds.
A big round of applause for the flaming hoops, the injuries and the electric shocks.
Come and see the famed number of cages and tightly binding chains allowing no escape from endless training sessions.
Laugh, applaud and join in with the repetitive choreographed routines typical of depressed animals under great stress.
All the fun of the circus travelling from city to city exhibiting animals as human caricatures.
Clowning around that’s no fun at all.
Animals are not clowns.
Animal circuses, don’t be part of the show.”

Coca-Cola - History Exam

Copy: "Coca-Cola. Open happiness."
(Coca-Cola. Felicidad abierta)

Agency: Wieden & Kennedy, Portland USA
Creative Directors: Hal Curtis & Sheena Brady
Art Director: Nate Miller
Copywriter: Brian Murphy
Agency Producer: Jennifer Fiske
Director: Daniel Kleinman
Production Company: Epoch Films
Editing Company: Cut + Run
Visual FX: The Moving Picture Company
Sound: Henry Boy

AIDES - Graffiti

Copy: "Protect yourself."
(Protégete)

Agency: TBWA, Paris, France
Executive Creative Directors: Eric Holden & Remi Noel
Art Director/Copywriter: Ingrid Varetz
Agency Producers: Virginie Chalard & Maxime Boiron
Production Company: Wanda Productions
Director: Yoann Lemoine
Aired: January 15, 2010

Nolan’s Cheddar - Mousetrap

Copy: "Nolan's Cheddar. Seriously strong."
(Cheddar Nolan. Seriamente fuerte)

Director: John Nolan

Need help with the rest of the credits...

Copy: "Avoid Surprises.
Choose a Mercedes-Benz Used 1."
(Evita las sorpresas.
Elije un vehículo de segunda mano de Mercedes-Benz Used 1)

Agency: The Viral Factory, London, UK
Creative: Lukas Lindemann Rosinski
Director: Moritz Mohr
Media: Elbkind GmbH
Post Production: Sehsucht Hamburg
Production: Cobblestone
Seeding:The Viral Factory

Alfa Romeo - Car Sale Noticeboard

As part of a sales promotion campaignfor Alfa Romeo during the Brussels car fair, the agency converted 50 bus shelters around the city into free classified ad hoardings. After all, since a new Alfa Romeo was now so cheap, you’ll want to be getting rid of your current wheels pretty quick. People started putting up their own classified ads almost immediately, and the poster sites were completely full within days.
(Como parte de una promoción de venta para Alfa Romeo llevada a cabo durante la feria del automóvil de Bruselas, la agencia convirtió 50 marquesinas de autobús a lo largo de la ciudad en soportes gratuitos de anuncios clasificados. Al fin y al cabo, ahora que el precio del nuevo Alfa Romeo es tan bajo, todo el mundo querrá deshacerte de su coche actual lo mas rápido posible. La gente comenzó a poner sus propios clasificados en los paneles de manera casi inmediata, y al poco tiempo estos estaban ya llenos)

Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson
Art Directors: Kristoff De Prins & Katrien Muller
Copywriters: Philippe Blondé & Henry Scott
Graphic design: Wim Sels

Wrangler RED - Animals

Copy: "We're animals."
(Somos animales)

Agency: Fred & Farid, Paris, France
Executive Creative Director: Fred & Farid
Copywriters/Art Directors: Fred & Farid, Feng Huang
Photographer: Jeff Burton
Photographer Assistant: Rob Hamada
Film editor Yannis Rachid
Art Buyer: Marie Moulin

Safeguard Hand Sanitizer - Toys

Copy: "Everything is a toy to kids. Safeguard."
(Para los niños todo es un juguete. Safeguard)

Agency: Saatchi & Saatchi, Guangzhou, China
Chief Creative Officers: Edmund Choe & Andy Greenaway
Executive Creative Director: Ng Fan
Creative Directors: Popo Wu & Samuel Lau
Art Directors: Ng Fan, Feel Fu, Jo Jong & Willyes Lam
Copywriters: Akon Li, Dang Lei & Arthur Tsang
Photographer: David Chen
Retouching: James Chan

Go Armor - Clowns

Copy: "Armored vehicles."
(Vehículos blindados)

Agency: Wurmser Ogilvy & Mather, Guatemala
Regional Creative Director: Ramiro Eduardo
General Creative Director: José Contreras
Associate Creative Director: Ruben Leyton
Art Director: Fernando Mira
Copywriter: Roberto Gómez (Yoshiro)
Photographers: Alfredo Artiga & Ramiro Eduardo

Casa Do Menor - Hands

Copy: Certain things hang on forever.
Set the kids free from abuse and violence."
(Hay cosas que nunca se dejan atrás.
Libera a los niños del abuso y la violencia)

Agency: Mccann Erickson, Spain
Executive Creative Directors: Marco Cremona & Gaetano Del Pizzo
Art Director: Federico Fanti
Copywriter: Valerio Delle Foglie
Photographer: Akim Lipphot
Postproduction: The Scope

Listerine - Snake Charmer

Copy: "Bye, bye bad breath."
(Adios mal aliento)

Agency: JWT India
Executive Creative Directors: Senthil Kumar & Tista Sen
Art Director: Piyash Ghosh
Copywriter: Senthil Kumar
Production Company: Good Morning Films
Director: Shashanka Chaturvedi
Agency Producer: Suprotim Day
Producer: Vikram Kalra

3 Chanchitos Multimarket - Discount

Copy: "35% off all vegetables."
(35% de descuento en todas las verduras)

Agency: El Garaje Lowe, Lima, Peru
Creative Directors: Luis Ramirez-Gastón & Marco Caballero
Art Directors: Ivan Tahara & Ken Tokashiki Oka
Copywriter: Ken Tokashiki Oka
Photographer: Alex Freundt
Producer: Daniel Ramiez-Gastón

Caribu Bitter - Bird

Copy: "The dark side of sweetness."
(El lado oscuro de la dulzura)

Agency: El Garaje Lowe, Lima, Perú
Creative Directors: Marco Caballero & Luis Ramirez-Gastón
Art Directors: Maria-Paula Villlanueva & Iván Tahara
Copywriter: Gino Pezzia
Photographer: Leonel Ortiz

Meltin' Pot - Revolution

Copy: "Start a revolution. The new MP 001."
(Comienza una revolución. Los nuevos MP 001)

Agency: Armando Testa, Italy
Executive Creative Director: Michele Mariani
Art Directors: Francesco Guerrera & Laura Sironi
Copywriters: Nicola Lampugnani & Maria Meioli

Ecomist Air Freshner - Onion

Copy: "Eliminates odours."
(Elimina los malos olores)

Agency: Y&R South Africa
Chief Creative Officer: Mick Blore
Executive Creative Director: Liam Wielopolski
Art Director: Tanya De Lange
Copywriter: Lwazi Mkhize
Art Buyer: Katherine Legg
Photographer: Michael Meyersfeld
Photographic/Lighting assistant: Benson Makamo
Retoucher: Wilfred Horne
Model Maker/Stylist: Tony Collins (I&E Models)

Diesel Jeans - Be Stupid

Copy: "Like balloons, we are filled with hopes and dreams.
But. Over time a single sentence creeps into our lives. Don’t be stupid.
It’s the crusher of possibility. It’s the worlds greatest deflator.
The world is full of smart people. Doing all kind of smart things… Thats smart.
Well, we’re with stupid.
Stupid is the relentless pursuit of a regret free life.
Smart may have the brains…but stupid has the balls.
The smart might recognize things for how they are. The stupid see things for how they could be. Smart critiques. Stupid creates.
The fact is if we didnt have stupid thoughts wed have no interesting thoughts at all.
Smart may have the plans… but stupid has the stories.
Smart may have the authority but stupid has one hell of a hangover.
Its not smart to take risks… Its stupid. To be stupid is to be brave.
The stupid isnt afraid to fail. The stupid know there are worse things than failure… like not even trying.
Smart had one good idea, and that idea was stupid.
You can’t outsmart stupid. So don’t even try.
Remember only stupid can be truly brilliant.
So, BE STUPID"

(Como globos, estamos llenos de esperanzas y sueños.
Pero, con el tiempo, una simple frase se cuela en nuestras vidas. No seas estúpido.
Es algo que machaca las posibilidades. Es el mayor aliado del desaliento.
El mundo esta lleno de gente lista. Haciendo todo tipo de cosas inteligentes. Eso es bastante espabilado.
Pero, nosotros apoyamos lo estúpido.
Estúpida es la eterna búsqueda de una vida libre de arrepentimiento.
Puede que los listos tengan el cerebro... pero los estúpidos tienen las pelotas.
Los listos quizá reconozcan las cosas por como son. Los estúpidos ven las cosas por lo que pueden llegar a ser.
Los listos critican. Los estúpidos crean.
De hecho, si no fuese por los pensamientos estúpidos, no tendríamos pensamientos interesantes en absoluto.
Es posible que los listos tengan planes... pero los estúpidos tienen historias que contar.
Quizá los listos tengan la autoridad pero los estúpidos tienen una resaca estupenda.
No es inteligente tomar riesgos... es estúpido. Ser estúpido es ser valiente.
El estúpido no tiene miedo a fracasar. El estúpido sabe que hay cosas peores que el fracaso... como ni siquiera intentarlo.
El listo tuvo una buena idea, y esa idea era estúpida.
No puedes burlar al estúpido. Así que no trates de hacerlo.
Recuerda que solo el estúpido puede ser verdaderamente brillante.
Así que SE ESTÚPIDO)

(El estúpido puede fallar. El listo ni siquiera lo intenta)

(El listo tiene los planes. El estúpido tiene historias que contar)

(El listo escucha a su cabeza. El estúpido escucha a su corazón)

(El listo ve lo que hay. El estúpido ve lo que podría llegar a ser)

(El listo planea. El estúpido improvisa)

(Si no tuvieramos pensamientos estúpidos, no tendríamos pensamientos interesantes en absoluto)

(Los estúpidos crean. Los listos critican)

(Puede que los listos tengan el cerebro... pero los estúpidos tienen las pelotas)

Agency: Anomaly, London, Uk
Creative Director: Bruno Collin (WAD)
Photographers: Kristin Vicari, Melodie Mcdaniel & Chris Buck
Interactive Production Company: Stink Digital
Music: We Have Band - "Honey Trap"

Published: January 18, 2010

Amnesty International - Dangerous walk

Copy: "For many women the real danger starts at home.
Help us stop domestic violence. Amnesty International."
(Para muchas mujeres el peligro real comienza en casa.
Ayúdanos a detener la violencia domestica, Amnistía Internacional)

Agency: DDB, Budapest, Hungary
Art Directors/Copywriters: Lukasz Brzozowski & Peter Zsembery
Directors: Nyitrai Marci & Lukasz Brzozowski
Director of Photography: Daniel Garas
Producer: Dori Bejczy (Mirkonov)
Editor: Bela Barsi
Music Composer: Gergö Paradi
Sound Designer: Imre Madacsi (Gaston Hangstudio)
Colorist: Adam Vandor (Focus Fox)
Online Composer: Balazs Deimanik (Focus Fox)

Aired: December 2009

Leica - Amazing Bartender Shake

Copy: "Anti-shake video function.
The new Leica D-Lux 4."
(Función estabilizadora para video.
La nueva Leica D-Lux 4)

Agency: Demner, Merlicek & Bergmann, Austria
Creative Directors: Tolga Büyükdoganay & Rosa Haider Merlicek
Art Director: Sebastian Kaufmann
Copywriter: Eva Sommeregger
Director: Martin Bauer
Production: Friendly Fire

Audi A5 - Suicide Attempt

Recently, this commercial for the Audi A5 appeared online. It has already caused caused a lot of commotion and the company denies it’s official. But still found it's place here.
Recientemente, el siguiente anuncio apareció online. Hasta el momento ha causado mucha conmoción y la compañía niega que sea oficial. Aun así ha encontrado su hueco en este blog

Copy: "Clean Diesel Technology. Good for the environment. Good for you."
(Tecnología Limpia Diesel. Buena para el medio ambiente. Buena para tí)

Audi A4 - Robbery

Copy: "Policeman - You guys can't park here. Move on.
Masked men - It won't take long. Just a couple of minutes, ok? We're not staying.
Policeman: Ok. Just this once. Have a nice day.
Looks serious. The Audi A4 exclusive line."
(Policía - No se puede aparcar aquí. Muévanse.
Hombres enmascarados - No va para largo. Sólo son un par de minutos, ok? Nos vamos ahora.
Policía - Ok. Sólo por esta vez. Que tengan un buen día.
Aparenta seriedad. La nueva linea exclusiva de Audi A4)

Agency: Kempertrautmann Gmbh, Germany
Creative Directors: Tobias Ahrens, Willy Kaussen & Frank Bannöhr
Art Director: Frank Bannöhr
Copywriter: Willy Kaussen
Director: Markus Walter

Aired: July 2009

Filmaid.org - Magic Of Cinema

Copy: "There's magic in cinema.
Let's use it to change the world."
(Hay magia en el cine.
Usémosla para cambiar el mundo)

Advertiser: Filmaid International humanitarian aid organization
Agency: Saatchi & Saatchi Mexico
Creative Directors: Fernando Carrera & Victor Alvarado
Art Director: Victor Alvarado
Copywriter: Fernando Carrera

Aired: June 2009

Vereniging Verkeersslachtoffers - Family

Copy: "A traffic accident affects a whole family.
Vereniging Verkeersslachtoffers. For victims and relatives."
(Un accidente de tráfico afecta a toda una familia.
Vereniging Verkeersslachtoffers. Para las víctimas y sus parientes)

Agency: Alfred International, The Netherlands
Art Director: Jan-Willem Smits
Copywriter: Edsard Schutte
Production company: Notcom
Director: Tom Driessen

Stella Artois - Ice Skating Priests

Copy: "Stella Artois. Reassuringly expensive."
(Stella Artois. Tranquilizadoramente cara)

Agency: Lowe London, UK
Executive Creative Directors: Peter Raeburn & Johnnie Burn Creative
Art Director/Copywriter: Vince Squibb
Production Company: Academy Productions
Director: Jonathan Glazer
Agency Producer: Sarah Hallatt
Director of Photography: Dan Landin
Producer: Simon Cooper
Editor: Paul Watts
Post Production Companies: The Moving Picture Company & The Quarry
Sound Production: Soundtree Music Limited
Music: Franz Liszt - "Hugarian Rhapsody #2"

Roy Award Show - Animals

Copy: "Most people find watching this to be almost as boring as watching a Tv commercial.
We celebrate the ones who master the art of making people want to watch."
(La mayoría de la gente encuentra esto tan aburrido como ver un anuncio de Tv.
Nosotros celebramos a aquellos que dominan el arte de conseguir que la gente quiera ver)

Agency : Le Bureau, Stockholm, Sweden
Creatives: Jonas Wittenmark & Tobias Carlson
Production Company: Palladium

Aired: October 2009

Finansbank - Accident

Copy: "Call us before things go wrong.
Finansbank Auto Insurance."
(Llámanos antes de que las cosas vayan mal.
Seguros de automóvil Finansbank)

Agency: DDB&CO, Istanbul, Turkey
Creative Director: Karpat Polat
Copywriter: Bahadirhan Peksen
Art Director: Selim Unlusoy
Account Manager: Leslie Kandiyoti Mori

Published: April 2009

Orange - Cinema

Copy: "Enterntainment has arrived.
Introducing Orange TV."
(El entretenimiento ha llegado.
Presentamos Orange TV)

Agency: Publicis, Paris, France
Executive Creative Director : Olivier Altmann
Art Director : Yves-Eric Deboey
Copywriter : Mathieu Degryse
Production company: Irene
Director : Frederic Planchon
TV Production Company : WAM
TV Producers: Muriel Allegrini & Pierre Marcus
Post-Production : Antoine Daubert & Olivia Farges
Sound Production: Boris Nicou
Music : PSAPP - "Hill of our home"

Aired: November 2008

Flemish League Against Cancer

Copy: "You quit. They quit."
(Tu lo dejas. Ellos lo dejan)

Agency: Saatchi & Saatchi, Brussels, Belgium
Creative Director: Jan Teulingkx
Art Director: Ross Mc Currach
Copywriter: Raf De Smet
Production company: Caviar
Director: Wim Verheye
Post Production: Grid

Aired: September 2008

Easy - Fear Of The Dark

Copy: "I'm scared Mommy. Please turn the light off.
Reduce Global Warming. Save electricity."
(Tengo miedo Mamá. Por favor apaga la luz.
Reduce el Calentamiento Global. Ahorra electricidad)

Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Claudio Wilton
Art Director: Fabrizio Capraro
Copywriter: Giovanni Repetto

Sky TV - Ants

Copy: "Discover the world in High Definition.
Documentaries on SKY HDd."
(Descubre el mundo en Alta Definición.
Documentales en SKY HDd)

Agency: Heye Group, Munich, Germany
Creative Director: Ulrich Luetzenkirchen
Art Directors: Justin Pettit & Christian Woelky
Copywriter: Thomas Schwarz

Published: December 2009

Mercedes-Benz - Letters

Copy: "BAS PLUS. The first brake that reads the street."
(BAS PLUS. El primer freno que lee la calle)

Agency: BBDO Düsseldorf, Germany
Director: Mate Steinforth
Production Company: Sehsucht
Animation: Tom Abel, Lasse Clausen, Christian Heyde, Mate Steinforth & Hannes Geiger,
Producers: Felix Martens & Karsten Müller
Music/Sound Design: Thomas Kisser