Binboa Vodka - Into The Night

Copy: "Binboa Vodka: The night is ours."
(Binboa Vodka: La noche es nuestra)

Into the night 78% of people repeat themselves, repeat themselves, repeat themselves.
(En la noche, el 78% de las personas se repiten lo que ya han dicho, repiten lo que ya han dicho, repiten lo que ya han dicho)

On a night out 95% of party goers meet new people, 5% remember their names afterwards.
(En una noche de marcha, el 95% de los que van a fiestas conocen a gente nueva, el 5% recuerda sus nombre después)

Into the night 82% of people think their voice is stage-worthy.
(En la noche, el 82% de las personas cree que su voz es suficientemente buena como para dar un recital)

Agency: Rafineri, Istanbul, Turkey
Creative Directors: Ayse Bali & Murat Cetinturk
Art Director: Ozer Yalcinkaya
Copywriter: Gorkem Yegin
Illustrator: Pelin Kirca

Published: December 2009

Sete Léguas Boots - Enemies

Copy: "Feet have a lot of enemies. Protect yourself."
(Los pies tienen multitud de enemigos. Protégete)

Agency: Talent, São Paulo, Brazil
Executive Creative Director: João Livi
Creative Director: Leo Macias
Art Director: Fábio Rodrigues
Copywriter: Antonio Nogueira
Art Buyer: Mario Coelho
Illustrator: Pedro Junior (Boreal)
Photographer: Eduardo Rodrigues

Audi Quattro - Banana Squid

Agency: DDB, Istanbul, Turkey
Creative Director: Karpat Polat
Art Directors: Polat Gulkas, Edward Sedelius, Ferhat Deniz Fors & Andres Vergara
Illustrator: Cansu Kaykac

Hot Wheels - Big Boy

Agency: Ogilvy, Mexico
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Director: Abraham Quintana
Head Art Director: Iván Carrasco
Art Directors: Mario Salgado & Jaime González
Copywriter: Abraham Quintana
Planner: Javier Macías
Producers: Alejandra Diaz & Ereth Bolaños
Photographer: Diego Arrigoni

Land Rover - Beyond

Copy: "Land Rover. Go Beyond."
(Land Rover. Ve más allá)

Advertising Agency: Y&R, Beijing, China
Chief Creative Officers: Marcus Rebeschini & Nils Andersson
Executive Creative Director: Nils Andersson
Creative Directors: Mike Shackle & Graham Lang
Art Director: A S Anam
Copywriters: Nils Andersson & A S Anam
Illustrators: Raul Pardo (Cream/Wishing Well)
Photographers: Kerry Wilson & Sebastian Siah
Typographers: Raul Pardo & Lee Aldridge

Dequadin Throat Lozenge - Match

Copy: "Dequadin Throat Lozenge. Apologize to your throat."
(Pídele disculpas a tu garganta. Dequadin Throat Lozenge)

Agency: Ogilvy, Kuala Lumpur, Malaysia
Chief Creative Officer: Gavin Simpson
Executive Creative Director: Daniel Comar
Art Director: Yee Wai Khuen
Copywriters: Donevan Chew & Paul Lim
Producer: Koh Kiam Seng
Illustrator: Khuang Soon (Cubiz)

WWF - Biodiversity And Biosafety Awareness

Copy: "What will it take before we respect the planet?"
(¿Hasta donde vamos a llegar antes de comenzar a respetar al planeta?)

Agency: Ogilvy, Paris, France
Executive Creative Director: Chris Garbutt
Art Director: Emmanuel Bougnères
Copywriter: Edouard Perarnaud
Art Buyer: Laurence Nahmias
Illustrators: Mathieu Javelle & Stephane Balesi
Photographer: Raphael Van Butsele
Typographer: Sid Tomkins

Corona Extra - Drink responsibly

Copy: "Alcohol can alter your perception.
Drink responsibly."
(El alcohol puede alterar tu percepción.
Bebe responsablemente)

Agency: JWT, Madrid, Spain
Chief Creative Officer: Miguel Bemfica
Art Director: Juan Garcia-Escudero
Copywriter: Jaime Chavarri
Producer: Antonio Ortega
Photographer: Getty Images

Billboard Magazine - Made Of

Copy: "Music. See what it’s made of."
(Música. Mira de lo que se compone)

Amy Winehouse
(Sarah Vaughan, Marvin Gaye, Billie Holiday, Sid Vicious)

Eminem
(Ice T, Run DMC, LL Cool J, Vanilla Ice)

Bono
(Bob Dylan, David Bowie, Lou Reed, Mother Teresa)

Agency: AlmapBBDO, Sao Paulo, Brazil
Chief Creative Officer/Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches & Dulcidio Caldeira
Art Directors: Marcos Medeiros & Danilo Boer
Copywriter: André Kassu
Illustrator: Marcos Kotlhar
Typographer: José Roberto Bezerra
Planner: Cintia Gonçalves

Jointfit - Newspaper

Copy: "When pain becomes the same old news. Joinfit."
(Cuando el dolor pasa a formar parte de la actualidad de a diario. Joinfit)

Agency: Juara Idea Agency, Jakarta, Indonesia
Creative Director: Amalia Sari
Art Director: Tan Liana
Copywriter: Windy Andina
Agency Producer: Marwah Utomo
Photographer: Evelyn Pritt

Published: May 2010

Vigorsol Cult - Walrus

Copy: "Vigorsol Cult. Sensational adventures."
(Vigorsol Cult. Aventuras sensacionales)

Agency: Bartle Bogle Hegarty, London, United Kingdom
Creative Directors: David Monk & Matt Waller
Creative Team: Dan Bailey & Brad Woolf
Director: Randy Krallman
Agency Producer: Georgina Kent
Production Company: Smuggler
Producers: Andy Barmer & Tim Lyall
Director of Photography: Ulrik Boel Bentzen
Post Production Company: Absolute Post
Editor: Andy McGraw (Cut & Run)

Citta di Nettuno - Anti-Smoking Campaign

Copy "According to many scientific researches, people who smoke have a higher chance to die young.
On the 31st of May, the World No Tobacco Day, the Mayor of Nettuno invites all the smokers to stop before it's too late."
(Según varios estudios científicos, las personas que fuman tienen un mayor riesgo de morir jóvenes.
En el 31 de Mayo, el Día Internacional Sin Tabaco, el Alcalde de Nettuno invita a todos los fumadores a dejarlo antes de que sea demasiado tarde)

Smoking prevents dementia.
(Fumar previene la demencia)

Smoking prevents the minimum pension.
(Fumar previene la pensión mínima)

Agency: Link, Rome, Italy
Creative Director: Hilde Capra
Art Director: Valerio Cicco
Copywriter: Saverio Lotierzo

Published: May 2010

FNAC Festa della Musica - CPR

Copy: "FNAC Music Party. For those that can't live without it."
(Fiesta de la Música FNAC. Para aquellos que no pueden vivir sin ella)

Agency: Forchets, Milan, Italy
Creative Director: Francesco Montella
Art Director: Livio Grossi
Copywriter: Luca Regonesi
Photographer: Davide Bellocchio

Published: June 2010

BC Lottery Scratch-Off Tickets - Win

Copy: "Scratch & win."
(Rasca y gana)

Agency: TBWA Vancouver, Canada
Creative Director: Paul Little
Art Director: John Williamson
Copywriter: Mia Thomsett
Producer: Julian Davis

Havaianas - New Campaign

Copy: "Havaianas. A Brazilian original since 1962."
(Havaianas. Un original brasileño desde 1962)

$20 flip-flops are no luxury. Luxury is not having to wear shoes.
(Unas chanclas de 20$ no son un lujo. Un lujo es no tener que llevar zapatos)

Live life unlaced.
(Vive la vida sin ataduras)

Arrive in a convertible.
(Llega en un descapotable)

When it come to colors, less is not more. It's just boring.
(En lo que respecta a los colores, menos no es más. Es simplemente aburrido)

Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Julio Andery
Copywriter: Sophie Schoenburg
Planners: Cintia Gonçalves, Sabrina Guzzon & Amanda Thomaz
Typographer: Jose Roberto Bezerra

Masterlock - Puzzle

Agency: FoxP2, Cape Town, South Africa
Creative Directors: Andrew Whitehouse & Justin Gomes
Art Director: Reijer Van Der Vlugt
Copywriter: Justin Osburn
Art Buyer: Shannon Delaporte

Penguin Books - Rough Guides

Copy: "See more. Spend less.
Rough Guides. Budget Travel Guides."
(Ve más. Gasta menos.
Rough Guides. Guías para viajes con un presupuesto ajustado)

Agency: DDB, Singapore
Chief Creative Officer: Neil Johnson
Executive Creative Director/Copywriter: Joji Jacob
Creative Director: Thomas Yang
Art Director: Thomas Yang
Photographer: Louis
Digital Imaging: Chew Peng

Videocon Air Conditioners - Shelves

Copy: "Videocon. Air conditioners with Turbo Cooling."
(Videocon. Aires Acondicionados con Turbo Cooling)

Agency: McCann Erickson, Delhi, India
Creative Chief: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Art Directors: Vineet Mahajan, Natwar Singh & Denzil Machack
Copywriters: Natwar Singh & Ashish Chakravarty
Illustrators: Gurudev Singh & Kuldeep Soni

Mini Mentos Mint - No Guilt

Copy: "Mentos Single Pack.
Selfishness without guilt."
(Pack Individual de Mentos.
Egoismo sin sentimiento de culpabilidad)

I just got fired...
Can I keep your stapler?
(Acaban de despedirme...
¿Me puedo quedar con tu grapadora?)

I love hanging out with you. All the boys keep looking at me.
(Me encanta quedar contigo. Todos los chicos no dejan de mirarme a mí)

Agency: Neogama/BBH, Brazil
Chief Creative Officer: Alexandre Gama
Creative Directors: Márcio Ribas & Wilson Mateos
Art Director: Thiago Cruz
Copywriter: Raphael Quatrocci
Illustrator: Fernando Dias De Souza
Art Buyers: Mariah Bayeux, Janaína Lacerda & Rubens Gomes
Planners: Eduardo Lorenzi & Diana Junqueira

European Commission - We Are All In This Together

Copy: "Biodiversity in our cities is dissapearing at an alarming rate.
Today is the sparrow, tomorrow it could be you.
Act now www.weareallinthistogether.eu."
(La biodiversidad de nuestras ciudades está desapareciendo a un ritmo alarmante.
Hoy es el gorrión, mañana podrías ser tú.
Actúa ahora www.weareallinthistogether.eu)

Agency: Ogilvy Brussels, Belgium
Creative Director: Babak Hosseiny
Art Directors: Laen Sanches & Philip Shciebold
Copywriters: Boyd Corner & Serge Audino
Director: Toon Loenders

Surfrider Foundation - Fossil

Copy: "When we pollute the sea, we pollute for a long time. Help us to keep the ocean clean."
(Cuando contaminamos el mar, lo contaminamos por un largo periodo de tiempo. Ayúdanos a mantener limpio el Océano)

Agency: Young & Rubicam, Paris, France
Creative Director: Les Six
Art Directors: Guillaume Auboyneau & Cedric Quissola
Photographer: Laziz Hamani
Model Maker: Alain Roussel
Retouching: Pierrick Guen (Sparklink)
Art Buyer: Claire Nicaise

Published: July 2010

Pacific Blue Cross Health Insurance - Stairs

Copy: "If you fell, you'd have about 2.5 seconds to apply for health insurance. Once you're hurt, it's too late."
(Si te cayeras, tendrías unos 2.5 segundos para hacerte un seguro médico. Una vez que te has hecho daño, ya es demasiado tarde)

Agency: DDB Canada
Creative Directors: Dean Lee & Cosmo Campbell
Photographer: Philip Jarmain
Print Producer: Amanda Dring

Published: June 2010

Scotch Brite - The Lint Bus Station

In order to publicize the new Scoth Brite Lint Roller, the agency created an ambient solution, replacing the ordinary fluorescent lamps in bus stop shelters with blacklight lamps. This way, in the dark, the blacklight created an unusual environment where dirt such as fluff, dust, lint and animal hair became visible on people’s clothes. The big product shot in the foreground reminded bystanders that there’s a simple and effective solution.

(Con la intención de publicitar el nuevo quitapelusas de Scotch Brite, la agencia creó una solución ambiente, reemplazar las luces fluorescentes comunes de las marquesinas de autobús por lámparas ultravioleta. De este modo, en la oscuridad, la luz ultravioleta da lugar a un entorno poco usual en el que elementos como pelusas, polvo o pelo de animal se convierten en algo visible en la ropa de las personas. La gran imagen del producto en primer plano recuerda a los transeúntes que existe una solución efectiva y sencilla)

Agency: Grey G2/Group, Düsseldorf, Germany
Chief Creative Officer: Per Pedersen
Art Director: Alexander Hermann
Copywriter: Sascha Dreschinski
Photographer: Eric Remann
Production: Peter Engel & Mathias Renner

Published: April 2010

Office Depot - Note

Copy: "All the office supply you need in one place."
(Todo el material de oficina que necesitas en un sólo lugar)

(Para la secretaria.
Para el jefe.
Para su mujer)

Agency: Gitam BBDO, Tel Aviv, Israel
Chief Creative Director : Guy Bar
Creative Director : Danny Yaacobowich
Art Director: Noam Laist
Copywriter: Orel Bitan