Juvenile Protective Association - Kid

Copy: "Verbal abuse is still abuse.
Help Juvenile Protective Association stop all child abuse."
(La violencia verbal también es violencia.
Ayuda a la Asociación de Protección Juvenil a detener cualquier tipo de abuso a menores)

Agency: EuroRSCG Chicago, USA
Creative Director: Blake Ebel
Art Director: Puja Shah
Photographer: Kevin Banna

Surfrider Foundation - Take over

Copy: "Don't let pollution take over.
www.surfrider.eu"

(No permitamos que la contaminacion lo reemplace
www.surfrider.eu)

Agency: Y&R Paris, France
Executive Creative Director: Les six
Copywriters/Art Directors: Contanza Brigante, Emmanuel Courteau & Gilles Rivollier Photographer: John Offenbach

Stephens Brothers - Impeccable

Copy: "Impeccably English"
(Impecablemente Inglés)

A bit like the London weather.
Available in seven shades of grey.
(Un poco como el clima de Londres.
Disponible en siete tonos de gris)

The Italians may get the pop stars and the footballers, but their managers still come to us.
(Los italianos puede que atraigan a las estrellas del pop y a los futbolistas, pero sus managers todavía vienen a nosotros)

Agency: ideas@work, Mumbai, India
Creative Directors: Zarvan Patel & Prashant Godbole
Art Director: Manoj Gorde
Copywriters: Roy Abraham & Kartik Smetacek
Photographer: Tejal Patni

Published: October 2008

Hansaplast - Knee

Agency, City: TBWA\RAAD Dubai, UAE
Executive Creative Director: Milos Ilic
Art Director/Copywriter: Mohanad Shuraideh
Photographer: Tejal Patni
Illustrators: Ashish Vaze & Rahul Joshi

Corporación Alzehimer - Grandfather

Copy: "When you forget all, you lose all."
(Cuando olvidas todo, pierdes todo)

Agency: Unitas RNL, Santiago, Chile
Creative Directors: Feudo Aravena & Bola Geisse
Art Director: Pancho Rojas
Copywriter: Mauro Galaz & Gastón Morales
Photographer/Post-production: Claudio Ubilla
DCG: Pancho González

Published: 2008

Nouval Cooking Pans

Copy: "Non-stick cooking pans."
(Sartenes antiadherentes)

Agency: Lowe Egypt, Cairo, Egypt
Creative Directors: Hisham Kharma & Hesham Ellabban
Art Director: Montasser Khalil
Illustrator: Mirage Works

Published: 2008

Playstation - Le Petit Chef

Copy: "P.S. Stay in tonight."
(P.S. Esta noche quédate en casa)

Agency: TBWA Simons Palmer, Uk
Creative Director: Tony Malcolm
Copywriter: Ros Sinclair
Art Director: Sean Thompson
Agency Producer: Louise Fuller
Production Company: Serious Pictures
Director: Dan Nathan
Producer: Paul Mcnally

Axe Shower Gel - So cute

Copy: "If you use a woman's soap, you'll smell like one."
(Si usas un jabón para chicas, olerás como una chica)

Agency: VegaOlmosPonce, Buenos Aries, Argentina
Creative Directors: Hernan Ibarra, Walter Aregger & Hernan Ponce
Art Directors: Ignacio Ferioli & Luis Ramirez
Copywriter: Joaquin Cubria
Director: Marcelo Burgos
Assistant Director: Fernando Trullols
Production Company: Garlic films
Executive Producer: Alvaro Gorospe
Director of Photography: Pancho Alcaine
Film Editor: Pablo Plant
Post Production: MIOPÍA
Sound: Swing Musica & Audio Post

Reporters Without Borders - The Test

Agency: Saatchi & Saatchi, Paris, France
Agency producer: Martine Joly
Director: Jean -Yves Lemoigne
Production Company: Wanda Productions, Paris
Executive Producer: Claude Fayolle

Heinz Soups - Ready

Copy: "Heinz microwaveable soups, ready in two minutes."
(Sopas Heinz para microondas, listas en dos minutos)

Agency: Leo Burnett, UK
Creative Director: Nick Bell
Art Director: Steve Jones
Copywriter: Martin Lorraine
Director: Dominic Murphy
Agency Producer: Graeme Light
Production Company: Blink Productions
Producer: Johnnie Frankel
Lighting Cameraman: Dan Landin

Virgin Megastores - Kids Audio Books

Copy: "Audio books for kids now available at Virgin Megastore."
(Audio-libros para niños disponibles desde ya en Virgin Megastore)

Agency: JWT Dubai, Uae
Executive Creative Director: Chafic Haddad
Creative Director/Copywriter: Elias Haddad
Art Director: Rayyan Aoun
Photographer: Jeremy Wong (Nemesis Pictures)
Illustrators: Baiju Natarajan & Tarek Samaan
Account Supervisor: Prabhakar Iyer
Advertiser's Supervisor: Tarek Moussawer

Pattex Wood Glue - Brawl

Copy: "Pattex. Wood glue for worst case scenarios."
(Pattex. Pegamento de madera para las peores situaciones)

Agency, City: TBWA\RAAD, Dubai, UAE
Executive Creative Director: Milos Ilic
Copywriter: Deger Cotelioglu
Art Director: Danilo Villanueva
Photographer: Groovy Studio
Advertiser's Supervisor: Ashraf El Afifi

Dial Hand Sanitizer

Copy: "Dial Hand Sanitizer.
Anywhere."
(Gel antiséptico para manos Dial.
En cualquier sitio)

Agency: TBWA\RAAD, Dubai, UAE
Executive Creative Director: Milos Ilic
Copywriters/Art Directors: Bassam Doss & Mohanad Shuraideh
Photographer: Lai (Groovy Studio)
Account Supervisor: Julia Foster
Advertiser's Supervisor: Ashraf El Afifi

Pfizer - Graffitti

Copy: "Be brave.
Sometimes it takes more than medication."
(Sé valiente.
A veces hace falta algo más que medicamentos)

Agency: Zig, Toronto, Canada
Creative Director: Martin Beauvais
Art Director: Niall Kelly
Copywriter: Goeff Morgan
Director: John Mastromonaco
Director of Photography:John Houtman
Executive Producer: James Davis
Producer: Kelly King
Production Company: Untitled Films

DHL - Tunnel Box

To draw attention for the superfast DHL Express service from Asia, the agency provided DHL boxes with a very special inlay. The inlay, at the bottom of the box, shows another open box and together they make a long "tunnel". At the end of the "tunnel" there is an Chinese person handing over something.
(Para llamar la atención sobre el servicio ultra-rápido DHL Express desde Asia, la agencia creó para DHL unas cajas con un encarte muy especial. Dicho encarte, situado en el fondo de la caja, mostraba otra caja abierta de modo que diera la sensación de estar ante un largo "túnel", en el que al otro lado se encontraba una persona china ofreciendo un objeto)

Copy: The fastest way to Hong Kong/Shanghai/Beijing. Take a look at www.dhl.nl to see our sharp prices."
(El modo más rápido de llegar a Hong Kong/Shanghai/Beijing. Visita www.dhl.nl para consultar nuestros ajustados precios)

Agency: Ogilvy Amsterdam, The Netherlands
Art Director: Jan-Willem Smits
Copywriter: Edsard Schutte
Illustrator: Pieter van der Meer
Photographer: Arno Bosma

Released: August 2008

OCB Rolling Paper - The Fly & the Eye

Copy: "Always expect the unexpected."
(Espera siempre lo inesperado)

Agency: Road, Barcelona, Spain
Art Direction: Stella do Carmo
Production Company: Boolab, Barcelona
Director: Cisma
Director of Photography: Ching
Post-Production: IlegalFX
Sound Design: Combustion
Storyboard: Renato Blaschi
Brazilian Producer: Paulo Schmidt
Animatic: Alfredo Hisa
Nuke Composition: Daniel Dias
3D animation: Renato Ferro
Assistant Director: Paula Janie
Casting: Simone Cândido & Miki Malka
Production Cordination: Thais Freire
Head Production: Adriano Gobbi
Head Post Production: Francisco Ruiz
Rotoscopy team: Marcio Martins Filho, Marcelo Martins, Rogerio Merlino, Paulo Chedid, Claudio Boeno & Eduardo Monte Alegre
Production Service Company: Margarida Flores e Filmes
Post production: IlegalFX

Panamericana Escola de Arte e Design

Copy: "How far does your creativity go?"
(¿Hasta donde llega tu creatividad?)

Agency: AlmapBBDO, São Paulo, Brazil
Creative Directors: Marcello Serpa, Luiz Sanches & Dulcídio Caldeira
Copywriter: Andre Godoi
Art Director: Andre Gola
Producer: José Roberto Bezerra
Account Supervisors: Martha Almeida & Isabela Filippi

Published: February 2009

MTV Switch - Worst Person

Copy: "Even the worst person in the world needs the world."
(Hasta la peor persona del mundo necesita al mundo)

Saving water helps stop global warming.
(Ahorrar agua ayuda a detener el calentamiento global)

The use of non polluting vehicles helps stop global warming.
(El uso de vehículos no contaminantes ayuda a detener el calentamiento global)

Agency: Leo Burnett Argentina, Buenos Aires, Argentina
Chief Creative Directors: Seto Olivieri & Pablo Capara
Creative Directors: Luis Sanchez Zinny & Carmelo Maselli
Art Director: Nicolás Scabini
Agency Producer: Nano Tidone
Agency Production: Federico Puricelli
Production Co.: Argentina Cine
Film Directors: Augusto Giménez Zapiola & Rafael Lopez Saubidet
Executive Producer: Marcos Landajo
Producers: Carolina Pena & Florencia Foscaldi
Photographer: Julian Mex Ledesma
Wardrobe Stylist: Marcela Rubini
Post Production: Che Revolution Post
Post Prod Coord.: Aldo Ferrari
Editor: Roy
Sound: La Casa Post Sound

Aired: September 2008

Sony Bravia - Domino City

Copy: "Sony Bravia. Colour like no other."
(Sony Bravia. Color como ningún otro)

Agency: Bates 141, Singapore
Executive Creative Director: Sonal Dabral
Creative Director: Travis Sorge
Director: Nic Finlayson
Director of Photography: Aaron Morton
Agency Producer: Wan Shafie
Production Company: Film Construction
Producer: Phil Liefting
Editor: Steve Cox

Philips Lightpen

Copy: "Design the light you need."
(Diseña la luz que necesitas)

Agency: DDB Milan
Executive Creative Director: Vicky Gitto
Art Director: Hugo Gallardo
Copywriter: Elena Carella
Photographer: Giovanni pirajno

Visa - Flow

This new Visa ad features Bill Shannon. He is a self-taught conceptual dancer who was born with a degenerative hip condition as a result of a disease called Legg Calvé Perthes. His legs cannot carry his own weight and so he has lived a life on crutches, developing a new way of moving through life.
(El nuevo anuncio de Visa esta protagonizado por Bill Shannon. El es un bailarín conceptual autodidacta que nació con un problema degenerativo en la cadera como consecuencia de una enfermedad llamada Legg Calvé Perthes. Sus piernas no pueden sostener su propio peso y ha vivido siempre ayudándose de muletas, desarrollando una nueva manera de moverse por la vida)

Copy: "Life flows better with Visa."
(La vida fluye mejor con Visa)

Agency: Saatchi & Saatchi London, Uk
Executive Creative Directors/Creative Directors/Art Directors/Copywriters: Paul Silburn, Kate Stanners
Production Company: Academy Films
Director: Joey Garfield
Agency Producer: Andy Gulliman
Music: Don Thomas - "Come On Train" (Ian Parton Remix)

Pattex - Welcome

Copy: "Welcome back."
(Bienvenido de nuevo)

Agency: DDB, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Ricard Valero
Copywriter: Alessandro Mian
Photographer: Andrea Melcangi
Post Production:The Scope (Hamburg)

Fitness First - Bus Stop

Agency: N=5, Amsterdam, The Netherlands
Creatives: Marco de Jong, Thijs Bontje & Jurriaan Noij

Released: March 2009

Wildlife SOS - Animals

Copy: "Save Paper. Save Wildlife."
(Ahorra papel. Preserva fauna y flora)

Agency: Sudler & Hennessey, Mumbai, India
Creative Director: Sudhakar More
Art Director: Parvej Pathan
Copywriter: Nitin Rajapurkar
Photographer: Vishal Photo Studio

Published: February 2009

Amnesty International - Leftovers

Copy: "Human rights for refugees. With your help they will achieve them.
1997 International Year of the Refugees."
(Derechos humanos para los refugiados. Con tu ayuda ellos los conseguirán.
1997 Año Internacional del Refugiado)

"All the leftovers of our society end up the same way."
(Todas las sobras de nuestra sociedad terminan del mismo modo)

"Finally he has the right to occupy a piece of land."
(Finalmente tiene derecho a ocupar un pedazo de tierra)

Agency: W/Portugal Lisbon, Portugal
Creative Director: Jaime Mourao-Ferreira
Art Director: Joao Bacelar
Copywriter: Cristina Abranches
Photographer: Miguel Fonseca Da Costa

European Youth Campaign Against Racism

Agency: Saatchi & Saatchi London, Uk
Art Director: Ben Nott
Creative Director: Adam Kean
Copywriter/Typographer: Adam Hunt
Photographer: Nadav Kander

Wave Sound Productions

Agency: Saint Bernadine Mission Communications Inc.
Creative Directors: Andrew Samuel & David Walker
Art Director: Jennifer Hicks
Photographer: Noel Hendrickson
Retouching & Production: Jack Griffin, Inc.

Heinz - Artificial

"The only artificial preservative we use is the one you have to open."
(El único preservante artificial que usamos es el que tienes que abrir)

"The only time we use artificial coloring is when we print the label."
(El único momento en el que usamos colorantes artificiales es a la hora de imprimir la etiqueta)

Agency: BSB Borland Uk
Creative Director/Copywriter: Loz Simpson
Art Director: Gerard Stamp
Photographer/Typographer/Illustrator: Robin Heighway-Bury

Zippo Lighters - Disposable

Copy: "Disposable. Just another word for garbage."
(Desechable. Otro sinónimo de basura)

Agency: Brunner, Pittsburgh, USA
Executive Creative Director: Jay Giesen
Creative Director/Art Director: Dave Vissat
Copywriter: Eric Schlauch
Photographer: Tom Cwenar
Retouching: Dwight Pritchett

Mitsubishi Pajero/Montero - Instinct

Copy: "The New Mitsubishi Pajero Full with AWC-R.
It's more than technology. It's instinct."
(El nuevo Mitsubishi Montero Full con AWC-R.
Es más que tecnologia. Es instinto)

Agency: Africa São Paulo, Brazil
Executive Creative Directors: Nizan Guanaes & Sergio Gordilho
Creative Directors: Humberto Fernandez & Flavio Waiteman
Art Director: Humberto Fernandez
Copywriter: Flavio Waiteman
Photographer: Platinum

Mey Bras - Gravity

Copy: "Suspends the law of gravity."
(Suspende la ley de la gravedad)

Agency : Jung von Matt, Hamburg, Germany
Creative Director: Thim Wagner
Copywriter: Jo Marie Farwic
Director of Photography: Sebastian Pfafenbichler
Agency Producer: Lars Wiepking
Executive Producer: Angelika Esslinger
Director: Thorsten Herken (Caviar)
Production Companies: Salt & Caviar
Editor: Steven Wilhelm

Aired: February 2008

Land Rover Gear

Agency: Y&R Dubai, UAE
Executive Creative Director: Shahir Ahmed
Creative Director/Art Director: Komal Bedi Sohal
Copywriter: Shahir Ahmed
Photographer: Tejal Patni
Illustrator: Jomy Varghese

Public Awareness - Home

Agency: Ponto de Criação/fluor, São Paulo, Brazil
Creative Director/Copywriter: Guto Araki
Art Director: Reinaldo Pina
Illustrator: Tribbo Post
Photographer: Ricardo Carvalho
Audio: Comando-S

Aired: January 2009

Bosch IXO Cordless Screwdriver - Wood Grain

Copy: "Unexpectedly powerful: the IXO with Lithium-Ion technology."
(Inesperadamente poderoso: el IXO con tecnología Litio-Ion)

Agency: Jung von Matt/Elbe GmbH, Hamburg, Germany
Executive Creative Directors: Sascha Hanke & Wolf Heumann
Creative Director: Andreas Ottensmeier
Creative Director: Harald Gasper
Art Director: Roman Mitterer
Copywriter: Christine Graf

Sagami Original Condoms - Love Distance

Copy: "...and yet love needs distance.
Sagami Original 0,02. The world's thinnest condom."
(...y aún así, el amor necesita distancia.
Sagami Original 0,02. El preservativo más fino del mundo)

Agency: GT Tokyo, Japan
Creative Director/Art Director/Copywriter: Naoki Ito
Designer: Saiko Kamikanda
Technical Director: Qanta Shimizu
Producer: Atsuki Yukawa
Production Company: NON-GRID
Director: Kan Eguchi
Director of Photography: Takahiro Konomi
Music: Ryuichi Sakamoto

Brighton Language School

"Fix your broken English."
(Arregla tu Inglés quebrado)


"Polish your rusty Deutsch."
(Pule tu oxidado Alemán)

"Refresh your forgoten Español."
(Refresca tu Español olvidado)

Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vlad Derevyannykh
Copywriters: Aleksandr Parkhomenko & Evgeny Primachenko
Illustrator: Dmitry Maslakov
Photographer: Vyacheslav Lvov

Published: January 2009

Tampax - Mother Nature at Work

Copy: "Isn't it time to outsmart her?"
(¿No crees que ya es momento de ser mas astuta que la madre naturaleza?)

Agency: Leo Burnett Milan, Italy
Executive Creative Directors: Enrico Dorizza & Sergio Rodriguez
Creative Director:Anna Meneguzzo
Copywriter: Adam Johnson
Art Director: Milos Obradovic
Production Company: Production International
Director: Adam Johnson
Editor: Valeria Baldassarri
Agency Producer: Veronica Pasi

Jovem Pan Radio - Stop Deforestation

Copy: "Birth of Napoleon.
Birth of Van Gogh.
Birth of Einstein.
Birth of the mother fucker who cut down this tree.
Stop deforestation."
(Nacimiento de Napoleón.
Nacimiento de Van Gogh.
Nacimiento de Einstein.
Nacimiento del hijo de puta que cortó este arbol.
Detengamos la deforestación)

Agency: ALMAP/BBDO, Brazil
Creative Director: Marcello Serpa
Copywriter: Cassio Zanatta
Art Director: Valdir Bianchi
Agency Producer: Maria Do Socorro Goes
Production Company: Zero Filmes
Director: Sergio Amon
Music: Play It Again - "s/t"

TV6 - I'd Do Anything For Money

Copy: "I'd do anything for money.
The game show where pain equals cash."
(Haría cualquier cosa por dinero.
El programa concurso donde el dolor equivale a dinero)

Agency: Le Bureau, Stockholm, Sweden
Art Directors/Copywriters: Jonas Wittenmark & Tobias Carlson
Photographer: Erik Undhén

Dexia Axion/Kanaal 2 - Buckle Up

Copy: "Heaven can wait.
Buckle up."
(El cielo puede esperar.
Ponte el cinturón)

Agency: Duval Guillaume Brussels, Belgium
Creative Director: Jens Mortier
Copywriter: Jens Mortier
Art Director: Philippe De Ceuster
Director: Xavier Mairesse
Production Company: Keyline
Agency Producer: Andreas Hasle
Sound Designer/Audio Engineer: Hassan Lahrech (Studio Moliere)
Music Composer: Cyril Orcel

Audi Q5 - Unboxed

Copy: "We've unboxed the box.
The new streamlinead Audi Q5."
(Hemos redondeado el cuadrado.
El nuevo y estilizado Audi Q5)

Agency: BBH, London, Uk
Creatives: Maja Fernqvist & Joakim Saul
Directors: Aaron Duffy (1st Ave) & Russell Brooke (Passion)
Production Companies: 1st Ave Machine & Passion Pictures
Producer: Olly Chapman
Animation: Passion Pictures
Music: Woody Guthrie - “The Car Song”

Axa Bank - Stability

To emphasize the stability of AXA Bank, the agency made a house of cards out of 2 square meters billboards in Brussels main train station.
(Para enfatizar la estabilidad del banco AXA, la agencia construyó un castillo de naipes con soportes publicitarios de exterior de 2 metros cuadrados en la estación central de trenes de Bruselas)

Agency: Duval Guillaume Antwerp, Belgium
Creative Director: Geoffrey Hantson
Art Director: Tommy Jadot
Copywriter: Lionel Martin

Released: February 2009

Becks Plastilin - Better World

Copy: "Let the kids build a better world."
(Dejemos que los niños construyan un mundo mejor)

Agency: Scholz+Friends Hamburg, Germany
Photographer: Bernd Westphal
Chief Creative Officer: Matthias Schmidt
Executive Creative Director: Stefan Setzkorn
Creative Director: Gunnar Loeser, Stefanie Voelzow & Markus Daubenbuechel
Creatives: Marius Koopmann
Copywriter/Art Director: Philipp Cerny
Modeller: Anna Gawrilow

Released: February 2009