Uptown Community Clinic - Diamond

Copy: "Diamond thinks her name is "stupid".
Diamond often spends all day locked in a room withg no company.
The young woman who says she loves Diamond hits her whenever she gets drunk or high, which is much of the time.
If you saw a dog being abused like Diamond, you'd probably report it.
Too bad for Diamond she isn't a dog.
We're the Uptown Community Clinic and we serve the uninsured and underinsured in Minneapolis.
It frustrates us that so many people want to help animals but can't be bothered to help a child like Diamond.
If you suspect child abuse or neglect, call Hennepin County Child Protection, please."

(Diamond piensa que su nombre es "estúpida."
Diamond se pasa normalmente el día encerrada en una habitación sin compañía alguna.
La joven que dice que quiere a Diamond le pega cada vez que se emborracha o está drogada, lo cual es la mayor parte del tiempo.
Si vieras un perro que estuviera siendo abusado como Diamond probablemente lo denunciarías.
Que mala suerte tiene Diamond al no ser un perro.
Somos la Uptown Community Clinic y servimos a aquellos que no están asegurados o cuyo seguro es insuficiente en Minneapolis.
Nos frustra que haya tanta gente que quiera ayudar a los animales pero que no se molesten en ayudar a los menores de edad como Diamond.
Si sospechas que se están cometiendo abusos a menores o que estos no reciben una atención adecuada, llama a la Protectora del Menor de Hennepin County, por favor)

Agency: Smugglers' Inn, Minneapolis, MN USA
Creative Director: Jarl Olsen & Carol Henderson
Art Director: Carol Henderson
Copywriter: Jarl Olsen

Published: October 2009

Asthma Foundation - Suffocation

In order to raise awareness of the suffocation effect that asthma has on New Zealand children, the agency placed ad inserts inside the plastic covers of 10,000 subscription magazines, achieving a strong effect and a hard to forget demonstration.
(Con la intención de generar conciencia social sobre el efecto sofocante que el asma provoca en los niños de Nueva Zelanda, la agencia insertó los anuncios dentro de las cubiertas de plástico de 10.000 revistas de subscriptores, logrando un poderoso efecto y una demostración difícil de olvidar)

Copy: "Help New Zealand children breather easier."
(Ayudando a los niños de Nueva Zelanda a respirar con más facilidad)

Agency: Ogilvy Auckland, New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen & Damon O'Leary
Copywriter: Ben Pegler
Art Director: Tom Paine
Photographer: Fraser Clements
Retoucher: Hayden Wood

Dimetto Handmade Hats - Two sides

Copy: "Dimetto fine handmade hats.
Quite expensive hats."
(Dimetto. Excelentes sombreros hechos a mano.
Sombreros bastante caros)

Agency: Marcel, Paris, France
Creative Directors: Anne de Maupeou & Frederic Temin
Art Director: Youri Guerassimov
Copywriter: Gaëtan du Peloux
Photographer: Romain Favre

MoMa - I See

Copy: "MoMa. I see."
(MoMa. Yo veo)

Agency: Taxi, New York
Chief Creative Officer: Paul Lavoie
Executive Creative Director: Ron Smrczek
Art Director: Paul Lavoie
Copywriter: Cami Delavigne
Agency Producer: Aaron Royer
Executive Producers: Alex Orlovsky (Epoch Films)
Production House: Knowmore
Director: Azazel Jacobs (Epoch Films)
Cinematographer: Frank Barrera
Editor: Joseph Krings
Video Post Facility/Editing Company/Compositor/Online: The Refinery
Motion Graphics: Josh Van Praag
Colourist/Transfer: Fred Ruckel
Audio Post Facility/Music House: The Sound Lounge
Sound Post Producer: Cory Melious
Music Producers/Sound Design: Baranoff-Rossine & Henry Gummer

Coates Hire - Hmmm

Copy: "Hmmm, someone should’ve called Coates Hire.
Get the right gear for every job, talk to the equipment hire experts."
(Hmmm, alguien debería haber llamado a Coates Hire.
Hazte con el material adecuado para cada trabajo, habla con los expertos de alquiler de equipamiento)

Agency: Ideaworks, Sydney, Australia
Creative Director: Paul Knights
Art Directors: James Gali Barrow & Adam Guastella
Copywriter: Tom Russell
Photography: Josh Dasey
Retouching: Andre Matkovic
Strategy Director: Paul Southgate
Strategy Partner: Matt Newell

Published: October 2009

Pepsi - Rising

Copy: "Pepsi. I can."
(Pepsi. Yo puedo)

Agency: CLM BBDO, France
Creative Directors: Gilles Fitcheberg & Jean-Francois Sacco
Creatives: Leo Berne & David Bertram
Agency Producer: France Monnet
Director: Daniel Kleinman
Production Company: Rattling Stick
Producer: Johnnie Frankel
Post Production: Framestore
Music: Peter Raeburn & Nick Foster (Soundtree)

Stride Gum - Heirloom

Copy: "The ridiculously long lasting gum. Stride."
(Stride. El chicle ridículamente duradero)

Agency: JWT Puerto Rico
Chief Creative Officer: Jaime Rosado
Art Director: Andres Justo
Copywriter: Lizette Morazzani
Agency Producer: Noro Sebastian
Production/Post-Production/Editing Company: Hocus Pocus
Director: Luis Gerard
Editor: Mizael Morales
Music: Glenn Monroig (Mezzalunna)

Nintendo DS Brain Training - Neurons

Agency: Ogilvy & Mather, Frankfurt, Germany
Chief Creative Officer: Dr. Stephan Vogel
Creative Directors: Helmut Meyer & Anna Kohlhaupt
Art Directors: Ina Thedens, Albert S. Chan, Nora Krauss & Irene Meszensew
Copywriter: Anna Kohlhaupt
3D-Design: Philipp Marewski

FedEx - Statue of Sugarloaf

Agency: BBDO, New York, United States of America
Chief Creative Officers: David Lubars & Bill Bruce
Executive Creative Directors: Greg Hahn & Mike Smith
Copywriter: Matthew Brink
Art Director: Adam Livesey
Illustrator: Kathleen Hanna

Cochlear - Noise

Copy: "For those who have hearing loss every sound is amazing.
Cochlear. Hear now. And always."
(Para aquellos que sufren perdida de audición cada sonido es increible.
Cochlear. Oye ahora. Y siempre)

Agency: Touché, Bologna, Italy
Creative Director: Luca d'Alesio
Production Company: Black Market
Director: Jacopo Tartarone
Director of Photography: Paolo Belan
Production Manager: Arianna Trono
Executive Producer: Eleonora Campari

Mercedes-Benz - Beauty

Copy: "I love car commercials.
The new E-Class Coupe. Pure attraction."
(Me encantan los anuncios de coches.
El nuevo E-Class Coupe. Pura atracción)

Agency: Jung von Matt/Alster, Germany
Creative Directors: Christian Fritsche & Thimoteus Wagner
Creatives: Szymon Rose & Daniel Schaefer
Agency Producer: Herman Krug
Production: Biscuit (Independent) & Tony Petersen Film
Director: Noam Murro
Producers: Michael Duttenhoefer & Jason Scanlon
Director of Photography: Stephen Keith-Roach
Post Production: Framestore
Editor: Russell Icke

Liaison Dangereuse - Sexiness For Everyone

Copy: "Sexiness for everyone. Everywhere."
(Sensualidad para todo el mundo. En todo el mundo)

Agency: Glow, Berlin, Germany
Production: Alexander Luckowitz (M.A.R.K.13)
Director: Til Obladen
Camera: Felix Novo de Oliveira
Cut: Carsten Eder
Set design: Sylvester Koziolek

Aired: October 2009

Sloche - 10e Anniversaire

Copy: "Sloche. 10th Anniversary.
It tastes funny."
(Sloche. 10 Aniversario.
Sabor divertido)

Agency: Bos Montreal, Canada
Creative Directors: Roger Gariépy, Hugo Leger & Cameron Wilson
Creatives: Simon Beaudry, Martin Bernier & Loïc Moreau
Agency Producers: Edith Cayer & Ysabel Rodriguez
Production Company: Jet Films
Director: Louis-Philippe Eno
Producer: Martin Henri
Director of Photography: Mathieu Laverdière
Music: Michael Mooney (Apollo Studio)

Coalition to Stop the Use of Child Soldiers - Tune In World

Copy: "And in Germany health experts wanr against heavy school bags.
Tune in world."
(Y en Alemania los expertos en salud ponen el grito en el cielo por el peso de las mochilas escolares.
Sintonízate mundo)

School: Miami Ad School Europe, Hamburg, Germany
Art Director: Sara Kujundzic
Copywriter: Ruchir Sachdev

Published: September 2009

Mercedes-Benz - Museum

Copy: "Taking it's rightfull place in a long line of amazing performance machines.
This is the new E-Coupe. This is Mercedes-Benz."
(Tomando el puesto que le corresponde en una larga lista de máquinas de increíble rendimiento. Este es el nuevo E-Coupe. Esto es Mercedes-Benz)

Agency: Merkley + Partners, New York
Creatives: Chris Landi & Tom Quaglino
Agency Producer: Chris Ott
Production Company: Outsider
Directors: Dom & Nic
Producer: John Madsen
Director of Photography: John Lynch
Editor: Andrea MacArthur (Peepshow)
Post-Production: The Mill
Producers: Georgie Uppington, Nic Barnes & Chris Batten
Colorist: Fergus McCall
Lead Flame: Alex Lovejoy & Barnsley
2nd Flame: Naomi Anderlini
Flame Assists: Melissa Graff, Albert Cook & Keith Sullivan,
VFX Supervisors: Angus Kneale & Jonathan Westley
3D Supervisor: Hitesh Patel
Matte Painter: Can Y Sanalan

Purity Organic - Porn Shop

Copy: "Yes we have dildos. All kinds of dildos...single, double...the Penetrator, the Annihilator...
[after drinking Purity Organic] Have you tried cuddling or hand holding, long walks together, spooning..? That can be romantic!"
(Si, tenemos consoladores. Todo tipo de consoladores...individuales, dobles...el Penetrador, el Aniquilador...
[tras beber Purity Organic] ¿Habéis probado a abrazaros o a daros la mano, a dar largos paseos juntos, a dormir pegados...? ¡Eso puede ser romántico!)

Production Company: Tool of North America, USA
Director: Tom Routson
Director of Photography: Larry Fong
Executive Producers: Brian Latt & Jennifer Siegel
Digital Executive Producer: Dustin Callif
Line Producer: Jeff Tanner
Production Designer: Jeffrey Beecroft
Editorial: Nomad Edit
Editor: Mike Coletta
Telecine: Company 3, NY
Audio Post: Sonic Union
Mixer/Sound Designer: Steve Rosen

Jim Beam - Puppy

Copy: "Guys never change.
Neither do we.
Jim Beam. The bourbon since 1795."
(Los chicos nunca cambian.
Nosotros tampoco.
Jim Beam. El bourbon desde 1795)

Agency: Energy BBDO, Chicago, USA
Chief Creative Officer: Dan Fietsam
Art Director: Noel Haan
Copywriter: Derek Sherman
Production Company: BOB Industries
Director: Zach Math
Director of Film and Digital Production: Brigette Whisnant
Agency Producer: John Pratt
Production Company: BOB Industries
Editor: Matthew Wood (Whitehouse Post)
Post: Filmworkers Club

Axe - Get a Girlfriend

Copy: "Get a girlfriend."
(Échate novia)

This is the print version of the campaign
(Esta es la versión impresa de la campaña)

Agency: Lowe Bull Johannesburg
Executive Creative Director: Gareth Lessing
Art Director: Adam Livesey
Copywriter: Matthew Brink
Agency Producer: Chloe Saunders
Production Companies: Sanga Films, Rabbit/Egg Films & Freshwater Films
Directors: Clive Will, Brent Harris & Slim Grippa
Music & Sound: Sono Studios
Cinematography: Clive Will, Brent Harris & Zeno Peterson
Editing: J.J. Lask & Andrew Trail (Sanga Films)
Producers: Amy Dawson, Dan Winekur & Saskia Finlayson

Cadbury Dairy Milk Chocolate - Zingolo

Agency: Fallon, London, Uk
Creative Directors: John Allison & Chris Bovill
Creatives: Filip Tyden & Dan Watts
Agency Producer: Gemma Knight
Production Company: Rattling Stick
Director: Ringan Ledwidge
Producers: Sally Humphries & Gemma Smith
Directos of Photography: Franz Lustig
Editor: Rich Orrick (Work Post)
Post Production: The Mill
Colourist: Mick Vincent
Lead 3D: James Sindle & Tom Bussell
Lead 2D: Barnsley
Lead Flame: Barnsley & Gary Driver
Shoot Supervisors: James Sindle & Gary Driver
Flame Assist: Ilia Mokhtareizadeh
Combustion: Adam Lambert
After Effects: Bob Wolf & Nils Kloth
3D: Josh Fourtwells, Sergio Xisto, Per Bergsten, Jamie Lancaster, Rob Stipp, Graeme Turnbull ,Suraj Odedra & Teemu Eramaa
Bean Concept: Dave Gibbons, Ross Urien & Carlos Nieto

The Chicago Tribune - Delivering a Better Chicago

Some guardians of cities go the cape and tights route. We prefer notepad and ballpoint.

(Los guardianes de algunas ciudades siguen la ruta de capa y espada. Nosotros preferimos cuaderno y boligrafo)

Degreasing palms since 1847.
(Desengrasando palmas desde 1847)


When a hospital looks at your tumor and diagnoses it as low-profit, we have a problem.
(Cuando un hospital examina tu tumor y lo diagnostica como poco rentable, tenemos un problema)

Agency: Juniper Park, Toronto, Canada
Chief Creative Officers: Terry Drummond, Alan Madill & Barry Quinn
Sr. Copywriter: Tom Greco
Sr. Art Director: Colin Brown
Print Producer: Mark Prole

Pure blonde - Dove Love

Copy: "Pure Blonde. From a place much more pure than yours."
(Pure Blonde. De un lugar mucho más puro que el tuyo)

Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: James McGrath
Creative Directors: Emma Hill & Josh Robbins
Art Directors: Josh Robbins & Peter Marshall
Copywriter: Emma Hill
Agency Executive Producer: Sonia von Bibra
Production Company: The Sweet Shop
Director: Steve Ayson
Producer: Cindy Kavanagh
Director of Photography: Ian McCarroll
Editor: Jack Hutchings (The Butchery)
Post-Production: The Butchery & Digital Pictures

The Economist - Plugs

Copy: "Get a world view. Read The Economist."
(Adquiere una vision global. Lee The Economist)

Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars & Bill Bruce
Senior Creative Director: Kara Goodrich
Art Director: James Clunie
Copywriter: Pierre Lipton
Illustrator: Nick Dewar

Transport Accident Commission - Reduce Risks

Copy: "Motorcycles have 38 times the risk of death or serious injury.
It's up to you to reduce the risks."
(Las motos conllevan un riesgo 38 veces mayor de sufrir heridas graves o incluso morir.
Reducir los riesgos depende de ti)

Agency: Grey Worldwide Melbourne, Australia
Creative Director: Nigel Dawson
Copywriter: Peter Becker
Director: Lance Kelleher
Production: Curious Film
Agency Producer: Sandi Gracin
Producer: John Rogers
Director of Photography: Peter Menzies
Post Production: Post Modern

Fiat 500 - New Times

Agency: Leo Burnett Brazil
Creatives: Breno Balbino, Ruy Lindenberg, Fabio Nagano & Javier Talavera
Director: Lobo
Production: The Ebeling Group
Producers: Loic Lima Dubois & Roberta Reigado

Duracell Ultra - Powerful

Copy: "Duracell Ultra. Our most powerful battery ever."
(Duracell Ultra. La pila más poderosa que hemos fabricado nunca)

This is the print version of this commercial.
(Esta es la versión impresa de este anuncio)

Agency: Ogilvy, Paris, France
Creative Director: Nick Hine
Art Director: Antoaneta Metchanova
Copywriters: Chris Garbutt & Nick Hine
Illustrator: Mecanique Générale
Art Buyers: Laurence Nahmias & Corinne Hamel

Havaianas - Animals

Fashion, stylish, cool and despite the elephant, light.
(De moda, estilosas, cool y a pesar del elefante, ligeras)

Dress code. You've cracked it.
(Codigo de vestimenta. Lo acabas de resolver)

In NYC they say it's the latest fashion in Paris.
In Paris they say it's the latest fashion in NYC.
(En NYC dicen que es la última moda en Paris.
En Paris dicen que es la última moda en NYC)

Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer/Executive Creative Director: Marcello Serpa
Creative Director: Marcus Sulzbacher
Art Director: Marcos Kotlhar
Copywriters: Gustavo Sarkis & Andre Kassu
Photographer: Daishi Pais
Illustrators: Manu, Fabio Girardi, Rene Corine & Marcos Kotlhar

Volkswagen Touareg - Billy Goat

Copy: "Touareg. The luxury off-road."
(Touareg. El todoterreno de lujo)

Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer/Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches & Dulcídio Caldeira
Copywriter: Gustavo Sarkis
Art Director: Renato Fernandez
Photographer: Leonardo Vilela
Illustrator: Platinum

Amnesty International - Squirt Guns

Copy: "Amnesty’s flame is in danger worldwide. Defend it.
Buy a candle or make a donation."
(La llama de Amnistía está en peligro en el mundo entero. Defiéndela.
Compra una vela o haz una donación)

Agency: Air, Brussels, Belgium
Creative Directors: Gregory Ginterdaele & Marie-Laure Cliquennois
Art Director: Marie-Laure Cliquennois
Copywriter: Quentin Watelet
Photographers: Marc Paeps & Stock Images
Retouching: Yelle (livingroom)

Published: October 2009

Stihl - 3 Year Guarantee

Copy: "Your equipment stays as good as new.
3-year guarantee."
(Tu equipo se mantiene como nuevo.
Garantía de 3 años)

Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Directors: Olivier Desmettre & Fabrice Delacourt
Art Director’s Assistant: Nicolas Delille
Art Buyers: Jean-Luc Chirio & Flore Silberfield
Photographer: Herve Plumet

Lagardère Active June - Wanna Be

Copy: "June. The channel that makes you want to be a girl."
(June. El canal que hace que quieras ser mujer)

Agency: BETC Euro RSCG, France
Creative Director: Stéphane Xiberras
Art Director: Francis De-Ligt
Production Company: Partizan
Director: Stephen Cafiero
TV Producer: David Green
Music: Christophe Caurret
Editor: Nathalie Dupont
Internet: David Roux & Stéphanie Mayer

Aired: October 2009

Renault - Dresses

Agency: Publicis, Madrid, Spain
Executive Creative Directors: Marcelo Vergara & Fabio Mazia
Art Director: Jose Ignacio Pereira
Copywriter: Jose Pereira Torres
Production Company: Got Film
Executive Producer: David de la Flor
Producers: Gustavo Samiego, Triana Jimenez & Sergio Martinez
Director: Lemon
Director of Photography: Albert Roige
Production Designer: Montse Sanz
Sound Design: Sonoris
Post Production Company: OZ
Music: Libreria

BeiJing Women & Children's Development Foundation

Copy: "Do you really know about his food?"
(¿Sabes realmente qué hay en su comida?)

Agency: Shunya, Beijing, China,
Executive Creative Director: Chu Ge
Senior Art Directors: HuangCheng & Yang Ge
Senior Copy Writers: Wang YueBing & Chu Ge
Illustrator/Retoucher: HuangCheng
Photographer: Lu CangHai

WhyHunger.org - Desperate

Copy: "Imagine a world where food was too expensive. For 36 million Americans it is.
WhyHunger.org."
(Imagina un mundo donde la comida fuese demasiado cara. Para 36 millones de americanos lo es.
WhyHunger.org)

Agency: Duncan/Channon, San Francisco, USA
Associate Creative Directors: Dave Knox & Ken Hall
Director: David Adam Roth
Director of Photography: Lawson Deming
Production Company: Boxer Films
Producer: Tim Bright
Editor: Pedram Torbati (Boxer)
Post Producer: Ben Guzman
Colorist: Marshall Plante (The Syndicate)
Online: Fefo de Souza (Vendetta Post)
Music: Emoto
Mix: M Squared Productions

Greenpeace - Coal Story

Copy: "Coal takes more than it gives."
(El carbón tiene más inconvenientes que ventajas)

Agency: Ogilvy & Mather Beijing
Creative Directors: Yimeng Bai, Doug Schiff, Fei Wang & Yanyan Yang
Creatives: Doug Schiff & Yanyan Yang
Agency Producers: Yimeng Bai, Doug Schiff & Fei Wang
Directors: Doug Schiff & Fei Wang
Music: Kadri Gopalnath

IBCC (Breast cancer awareness) - Excuses

Copy: "I'm afraid. I don't have time. I'm too young. I never remember. I don't know how...
Excuses let the breast cancer grow. Do the self-exam today."
(Estoy asustada. No tengo tiempo. Soy demasiado joven. Nunca me acuerdo. No se cómo...
Las excusas permiten que el cáncer de mama crezca. Hazte el auto-examen hoy)

Agency: Ogilvy, São Paulo, Brazil
Creative Directors: Anselmo Ramos & Fred Saldanha
Head of Art: Denis Kakazu
Art Directors: Fernando Reis & Guilherme Nobrega
Copywriter: Marcelo Padoca
Production: Blacknail Pictures
Director: Rick Thiele
Director of Photography: Mario Ucci
Editor: Rick Thiele
Sound: Dr. DD & Bonde Fumegante

LowLow Cheese - Mouse

Copy: "New LowLow mature cheese is simply irresistible. And what's more, it's made with semi-skimmed milk, so it has 1/3 less fat than regular cheddar.
New LowLow. All the taste, a 1/3 less fat. It's the ultimate cheese."
(El nuevo queso maduro LowLow es simplemente irresistible. Y lo que es más, está hecho con leche semi-desnatada, de modo que tiene 1/3 menos de grasa que el cheddar normal.
Nuevo LowLow. Todo el sabor, 1/3 menos de grasa. Es lo último en quesos)

Agency: Fallon London, Uk
Creative Director: Tony McTear
Creatives: Gary Anderson & Tony Miller
Agency Producer: Jo Charlesworth
Directors: Dom & Nic
Production Company: Outsider
Producer: John Madsen
Director of Photography: John Lynch
Post Production: The Moving Picture Company (MPC)
Editor: Struan Clay

Pizzetta - Think Twice

Copy: "Think twice before you take the last slice.
Pizzetta. Irresistible pizza."

(Piénsatelo dos veces antes de coger el último trozo.
Pizzetta. Pizzas irresistibles)

Agency: Ogilvy, Durban, South Africa
Creative Director: Christo Nel
Art Director: Robyn Cook
Copywriters: Christo Nel & Liza Kleinloog
Illustrators: Steven Fellmore & Cliff Brown

Published: June 2009

Vaseline - Amazing Moisture

Copy: "Superior moisture. Across all layers of your skin.
Vaseline. Keeping skin amazing."
(Hidratación superior. A través de todas las capas de tu piel.
Vaseline. Mantieniendo una piel increible)

Agency: Bartle Bogle Hegarty, New York, USA
Chief Creative Officer: Kevin Roddy
Group Creative Director: Todd Riddle
Art Director: Maja Fernqvist
Copywriter: Joakim Saul
Head of Broadcast: Lisa Setten
Senior Producer: Julian Katz
Production Co.: Biscuit Filmworks USA, Los Angeles
Director: Noam Murro
Director of Photography: Simon Duggan
Executive Producer: Shawn Lacy
Line Producer: Jay Veal
Editing Co.: The Whitehouse
Editor: Russell Icke
Asst. Editor: Ethan Mitchell
Executive Producer: Corina Dennison
Post Producer: Melanie Klein
Music: Peer Gynt Suite No.1 - "Anitra's Dance"
Post Facility: Carbon VFX
Lead Flame Artist: Kieran Walsh
Executive VFX Producer: Frank Devlin
Colorist: Fergus McCall (The Mill)
Audio Engineer: Tom Goldblatt (audioEngine)

Volkswagen Used Cars - Hourglass

Copy: "Time never passes for a Volkswagen.
Volkswagen Used Cars."
(El tiempo no pasa para un Volkswagen.
Coches Usados Volkswagen)

Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Post-Production: Balalò

Published: March, 2009

Orbit Aqua - Mouth

Copy: "Your mouth’s been through a lot. Show it a good time."
(Tu boca ha tenido que aguantar muchas cosas. Muéstrale lo que es pasar un buen rato)

Agency: DDB, Johannesburg, South Africa
Executive Creative Director: Gareth Lessing
Art Director: Andre Vrdoljak
Copywriter: Candice Hellens
Photographer: Des Ellis
Illustrator: Pete Harrison
Typographer: Andre Vrdoljak

Harvey Nichols - Envy

Copy: "Harvey Nichols Autumn/Winter 2009."
(Colección Otoño/Invierno 2009 de Harvey Nichols)

Agency: Y&R, Dubai, United Arab Emirates
Executive Creative Director : Shahir Zag
Creative Director/Art Director: Komal Bedi Sohal
Copywriter:Shahir Zag
Photographer: James Day
Retouching: Core Digital, London
Account planner: Nadine Ghossoub

Published: September 2009

Orange - Words

Copy: "An encounter, an impulse, a silence, a fight, a cry, a shock.
The same word can have different meanings.
Internet. Internet by Orange."
(Un encuentro, un impulso, un silencio, una lucha, un llanto, un shock.
La misma palabra puede tener diferentes significados.
Internet. Internet por Orange)

Agency: Publicis Conseil, France
Executive Creative Director: Olivier Altmann
Copywriters: Mathieu Degryse, Olivier Dermaux & Cedric Leplat
Art Directors: Yves-Eric Deboey, Mathieu Vinciguerra & David Polonia
Creative Director: Philippe Simonet
Production Companies: WAM & 75
Director : Vincent Lobelle
Director Of Photography: Glynn Speeckaert
Producers: Florent Villiers, Pierre Marcus & Emmanuel Guiraud
Post-Production : Jeanne Raibaut
Sound Production: Eric Cervera & Boris Nicou
Editors: Cyril Nakache & Stephane Couturier
SFX images: Mikros images
Music Composer: Eric Cervera
GM Strategic Planning: Valerie Henaff

Minus10 Cream - Fight

Copy: "Fight ageing."
(Lucha contra el envejecimiento)

Agency: Gulf Marcom, Manama, Bahrain
Creative Director: Jaafar Hamza
Art Director: Vinode Vareed
Copywriter: Vijish Rajan

Findus Fries - Granny

Copy: "Granny's fries without the granny."
(Patatas fritas como las de la abuela, sin la abuela)

Agency : Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Art Director: Cedric Auzannet
Copywriter: Benjamin Dessagne
Photographer: Achim Lippoth
Retouching : Stefan Kranefeld
Head of Art : Elena Mazzanti

Published : October 2009

Norwegian State Railways - Think

Copy: "Thanks for thinking."
(Gracias por pensar)

Agency: McCann-Erickson , Oslo, Norway
Creatives: Tore Woll & Erlend Klouman Høiner
Agency producer: Beril H. Rasmussen
Production Companies: Motion Blur & BakerCogan
Director: Roenberg
Producer: Espen Horn
Post production: Chimney Pot
Muppets: Scott Brooker

CSX - Breathe

Copy: "CSX trains move 1 ton of freight 436 miles on 1 gallon of fuel.
Less fuel = less emissions. Good news for anyone who breathes.
CSX. How tomorrow moves."
(Los trenes de CSX mueven 1 tonelada de carga 701 kilometros usando 3,78 litros de combustible.
Menos combustible = menos emisiones. Buenas noticias para cualquiera que respire.
CSX. Como se mueve el mañana)

Agency: Mullen, Winston-Salem, USA
Group Creative Director: Mark Fisher
Art Director: Justin Mace
Copywriter: Nate Hafer
Agency Producer: Peter Hullinger
Production Company: Park Pictures
Director: Joaquin Baca-Asay
Executive Producer: Jackie Kelman Bisbee
Director of Photography: Joaquin Baca-Asay
Editor: Avi Oron (Bikini Edit)
Telecine: CO3
Colorist: Billy Gabor
VFX: Brickyard
Music: Stimmung
Music Producer: Kelly Fuller
Audio Post: Audio Engine
Audio Mixer: Rob DiFondi

Dentsu Philippines - Regret

Copy: "Reuse, reduce, recycle or regret."
(Reutiliza, reduce, recicla o arrepiéntete)

Agency: Dentsu Philippines
Executive Creative Director: Mike Calaquian
Art Directors: Sandy Floria
Copywriter: Chan Delacalzada

Pathfinders Teen Homeless Shelter - Bus Stop

Copy: "While you're warm in bed, remember hundreds of teens aren't.
Support pathfinders.org."
(Mientras tu estás calentito en la cama, recuerda que cientos de jóvenes no tienen tanta suerte.
Colabora pathfinder.org)

Agency: Serve Marketing, Milwaukee, USA
Creative Director: Gary Mueller
Art Director: Laure Arthur
Copywriter: Morgan Kuchnia-Hanson
Retoucher-Jim McDonald
Photographer: Jeff Salzer

Published: November 2008

The North Face - Outdoor Essentials

In order to advertise the brand in retail stores without a proper advertising space, the creatives came with the idea of packaging rocks, twigs and leaves as retail products and placing them in the store product racks and shelves. These items conveyed the message that unless you buy the The North Face gear, you'll have to depend on these to survive outdoors.
(Con la intención de anunciar la marca en aquellas tiendas que carecen de un espacio adecuado para publicidad, los creativos tuvieron la idea de empaquetar rocas, ramas y hojas como si fueran productos para posteriormente emplazarlos en estanterías y expositores. Estos productos transmiten el mensaje de que a menos que compres el material de The North Face, dependes de ellos para sobrevivir al aire libre)

Agency: Saatchi & Saatchi Manila, Philippines
Creative Directors: Andrew Petch, Tony Sarmiento, Raoul Floresca & Trixie Diyco
Art Director: Janette de Veyra
Copywriters: Paolo Agulto & Maan Agsalud
Agency Producers: Rodel Quitain & Dennis Obien

Medal Paints - Right Colour

Copy: "The right colour matters."
(El color adecuado importa)

Agency: Lowe Bull JHB, South Africa
Creative Director: Rui Alves
Art Director/Illustrator: Chris Charoux
Copywriter: Eoin Welsh

Published: August 2009

Pak-n-stor Storage Services

Copy: "We deliver. You pack. We store."
(Nosotros hacemos la entrega. Tu embalas. Nosotros lo guardamos)

We're your basement's basement.
(Somos el sótano de tu sótano)

Your storage room is a garage again.
(Tu trastero es un garaje de nuevo)


Suddenly your 3-bedroom has 3 bedrooms.
(De repente tu piso de 3 habitaciones tiene 3 habitaciones)

Agency: TAXI Calgary, Canada
Creative Director: Trent Burton
Art Director/Illustrator: Kelsey Horne
Copywriter: Nick Asik
Photographer: Jason Stang

Published: September 2009