Red Cross - Mexican 2010 National Giving Campaign

Copy: "With your help we carry on."
(Con tu ayuda seguimos adelante)

Agency: JWT, Mexico
Chief Creative Officer: Manuel Techera
Executive Creative Directors: Esteban Sacco & Enrique Codesido
Creative Directors: Gabriel Bello & Miguel Brito
Art Directors: Victor Rojas & Esteban Sacco
Copywriter: Rodrigo Rothschild
Producer: Damiana Marin
Photographer: David Franco

Sete Léguas - Protection

Copy: "With Sete Léguas boots every foot is well protected."
(Con la botas de Sete Léguas todos y cada uno de los pies estan protegidos)

Agency: Talent, São Paulo, Brazil
Executive Creative Director: João Livi
Creative Directors: Leo Macias, Philippe Degen
Art Director: Fábio Rodrigues
Copywriter: Antonio Nogueira
Art Buyer: Mario Coelho
Illustrator: Boreal
Photographer: Gustavo Lacerda

Midea Security Cameras - Spotlight

Agency: Ogilvy, Shanghai, China
Executive Creative Director: Kevin Lee
Creative Directors: Kevin Lee & Kit Ong
Art Directors: Robin Wu, Minsheng Zhang, Jordan Dong, Zhang Lei & Kevin Lee
Copywriter: Kit Ong
Photographer: Keno Zhao (Refine Images)
Typographer: Robin Wu
Retoucher: Joo Jeoh (Refine Images)

Aruba Tourism - Heaven

Copy: "Nobody is good enough for Heaven.
Go to Aruba."
(Nadie es suficientemente bueno para el cielo.
Ve a Aruba)

I pretend I'm sleeping so I don't have to give up my seat on the bus.
(Me hago el dormido para no tener que ceder mi sitio en el autobus)

I only tip if somebody is watching.
(Sólo dejo propina si hay alguien mirando)

I told her the camera was off.
(A ella le dije que la cámara estaba apagada)

Agency: Lew'Lara\TBWA, São Paulo, Brazil
Chief Creative Officer: Jaques Lewkowicz
Executive Creative Director: Andre Laurentino
Creative Directors: Manir Fadel & Luciano Lincoln
Art Director: Luciano Lincoln
Copywriter: Manir Fadel
Art Buyer: Giuliano Springhetti
Photographer: Image Bank

Consulate General Of Argentina In Los Angeles - Crying

Copy: "A bad year for our football. A good year for our movies.
Argentina New Cinema Film Festival 2009."
(Un mal año para nuestro futbol. Un buen año para nuestro cine.
Festival de Nuevo Cine Argentino 2009)

Agency: Conill Saatchi & Saatchi, Torrance, USA
Chief Creative Officer: Pablo Buffagni
Creative Director: Mario Granatur
Art Directors: Martin Donovan, Hernan Ibañez, Veronica Elizondo, Rob Casillas &Tony Rhi
Copywriters: Pablo Buffagni, Benjamin Levy, Abel Gonzalez & Jessica Cuevas
Agency Producer: Lourdes Caballero
Production Company: Parana Films
Directors: Sebastian Leda & Francisco D'Amorim Lima
Producer: Laura Castro
Sound Design/Arrangement: Engineer: Jaime Zapatal
Producer: Raquel Ramirez (Tono Studios)
Lighting: Daniel Karp
Post Production: Tunnel Post (Transfer)

Alukim Foil - Salmon

Copy: "Keep it fresh."
(Mantenlo fresco)

Agency: JWT, Mexico
Chief Creative Officer: Manuel Techera
Executive Creative Director: Enrique Codesido
Creative Director/Copywriter: Federico Macko
Art Director: Esteban Sacco
Photographer: David Franco

Vonage - Dinner

Copy: "High quality sound. And now get unlimited calls all around the world.
Call now."
(Sonido de alta calidad. Y ahora consigue llamadas ilimitadas a todo el mundo.
Llama ahora)

Agency: TBWA\CHIAT\DAY, New York, USA
Chief Creative Officer: Mark Figliulo
Creative Director: Jonathan Mackler
Art Director: Richard Ardito
Copywriter: Grant Smith
Agency Producer: Jason Souter
Executive Producer Of Media Arts: Matt Bijarchi
Planner: Jonathan Lee
Production Company: BISCUIT FILMWORKS
Director: Tim Godsall
Senior Executive Producer: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Rick Jarjoura
Editor: Ian Mackenzie (Mackenzie Cutler)
Executive Producer: Melissa Miller
Assistant Editor: Mona Salma
Sound Design/Arrangement: Sam Designer & Sam Shaffer (Mackenzie Cutler)
Audio Mix: Sound Lounge
Mixer: Tom Jucarone
Head Of Production: Laney Gradus
CG Supervisor/Lead Flame Artist: Murray Butler
Post Production: Telecine: Company 3
Colorist: Tim Masick
Graphics: Brand New School
Executive Producer: Ned Brown
Director Of Broadcast Production: Ozzie Spenningsby
Head Of Production (Graphics): Darren Jaffe (Mo)

Organic Town Baby Food - Diaper

Agency: Leo Burnett, Hong Kong
Chief Creative Officer: Eddie Booth
Executive Creative Director: Connie Lo
Art Director: Timothy Li
Copywriter: Kiu Chan
Illustrator: Henry Chan
Photographer: Stephen Cheung

Mitsubishi Original Parts - Threat

Copy: "Take care of your car, use original parts."
(Cuida tu coche, usa recambios originales)

Agency: BBDO, Santiago, Chile
Executive Creative Director: Joaquin Bascuñan
Creative Director: Emerson Navarrete
Art Directors: Emerson Navarrete, Silvio Vildosola & Sebastian Caceres
Copywriter: Marcelo Correa
Illustrator: Silvio Vildosola

Polar Bear Mounting Tape - Safe

Copy: "Sticks everything safely. Polar Bear."
(Lo pega todo de manera segura. Polar Bear)

Agency: Ogilvy & Mather, Bangkok, Thailand
Executive Creative Directors: Wisit Lumsiricharoenchoke & Nopadol Srikieatikajohn
Art Directors: Wisit L., Nopadol S., Gumpon Laksanajinda, Somchai Dejnarongpitak & Nat Promdhep
Copywriters: Jutatip Praditgate, Kiattisak Kitabhuwanontha & Kris Garford Spindler
Producer: Paiboon Suwansangroj
Photographer/Image Composer: Anuchai Secharunputong (Remix Studio)

La Vie De Luc - Waterbok

Copy: "They come to the wild in search of pure water. Straight from the source.
(Vienen a la selva en busca de agua pura. Directamente de la fuente)

Agency: Fishgate Advertising, South Africa, Cape Town
Creative Director: Quintes Venter
Art Director: Herman Venter
Copywriter: Maria Berrios-Carter
Illustrator: Jean van der Mescht
Photographer: Justin Patrick

Published: 2010

Supor - Non-Stick Pans Skating

In order to build awareness for Supor’s premium range of non-stick pans, the agency prepared a spectacular event to be held outside shopping malls in Shanghai China using a half-pipe disguissed as a giant wok and in-line skaters dressed as prawns, pork, eggs, carrots and fish. Bystanders where offered this way an on-site "demonstration" of the product benefits as the skaters flew up and down.

(Con la intención de crear reconocimiento de marca para la gama premium de sartenes antiadherentes de Supor, la agencia preparó un espectacular evento para ser llevado a cabo en el exterior de varios centros comerciales de Shanghai usando un half-pipe camuflado como un wok gigante y skaters con patines en linea disfrazados de gambas, cerdos, huevos, zanahorias y pescado.
De este modo se pudo ofrecer a los espectadores una "demonstración" in-situ de los beneficios del producto mientras los skaters volaban sobre el borde del wok)

Agency: Leo Burnett, Shanghai, China
Executive Creative Directors: Gordon Hughes & Amanda Yang
Creative Director: Forest Young
Copywriters: Donna Dong
Illustrator: Dicky Lui
Typographer: Lin Wei-jin
Designers: Sean Qu & Lin Wei-jin
Photographers: Eric Dang & Nicholas Siau

Durex - Video Tapes

Copy: "Delays your climax, so you can last longer. Durex Performa."
(Durex Performa. Retarda tu climax para que puedas durar más tiempo)

Agency: Publicis, Singapore
Executive Creative Director/Copywriter: Rodd Chant
Art Director: Buchoy Macasaet
Photographer: Stephen Stewart

Solidarités International - Water talks

Copy: "I kill more than cancer.
I kill more than AIDS.
I kill more than war.
I kill 15 people every minute.
I am the leading cause of death in the world.
I am unsafe drinking water.
Unsafe drinking water kills 8 million people per year.
This is Solidarites International's major combat in over 15 countries."
(Mato más que el cancer.
Mato más que el SIDA.
Mato más que la guerra.
Mato a 15 personas cada minuto.
Soy la principal causa de muerte en el mundo.
Soy agua no potable.
El beber agua no potable mata a 8 millones de personas al año.
Esta es la lucha principal de Solidarites Internacional en más de 15 países)

Agency: BDDP & Fils, Paris, France
Creative Director : Guillaume Chifflot
Art Director : David Derouet
Copywriter : Emmanuel de Dieuleveult
Motion Photographers : J and J
Production Company: Cosa

Published: March 2010

smart - 90° Parking

Copy: "90 degree parking. Only for smart owners.
smart. Open your mind."
(Parking a 90 grados. Sólo para los dueños de un smart.
smart. Abre tu mente)

Agency: Ponto de Criacao, Brazil
Creative Directors: Ana Paula Marques & Margit Junginger
Art Director: Nando Zenari
Copywriter: Margit Junginger
Photographer: Luis Moretti
Producer: Richard Denami
Art Buyer: Silvana Santos
Planner: Juliana Nappo
Media Director: Lusia Nicolino
Project Manager: Francine Novo

Published: June 2010

Dixan Gel - Predators

Copy: "Stronger than ink/oil/ketchup. Dixan Gel."
(Dixan Gel. Más fuerte que la tinta/el aceite/el ketchup)

Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese & Francesco Taddeucci
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Art Buyer: Michela Braganti
Photography/Postproduction: Claudio Luparelli & Michele Gastl (Artout Creative Group)

TyC Sports - Argentinos

Agency: Young & Rubicam, Buenos Aires, Argentina
Executive Creative Director: Martín Mercado
Creative Directors: Diego Tuya & Darío Rial
Photographer: Rolo Pulpeiro
Music: Kronos Quartet

Aired: March 2010

Hawaiian Tropic - Ocean

Copy: "Hawaiian Tropic. Extreme waterproof"."
(Hawaiian Tropic. Resistencia extrema al agua)

Agency: Grey Chile, Santiago, Chile
Creative Directors: Miguel Angel Cerdeira & Carlos Guerra Oviedo
Art Director: Patricio Céspedes
Copywriter: Carlos Guerra Oviedo
Illustrator: Ricardo Salamanca

Puma - Hardchorus

In order to help football fans solve the dilemma "They want to be in your arms. You want to be in the stands. What do you do when Valentines Day falls on game day?" the creative minds at Droga5 created the PUMA Hardchorus campaign, so enthusiasts of all kinds can go on-line and dedicate a special song, sung by special people, to that special someone. That someone who is destined to be home alone on Valentines Day, while they're busy knocking back a pint with fans of the team that makes their heart skip a beat.

(Con la intención de ayudar a los fans del fútbol a resolver el dilema "Ellas quieren estar en tus brazos. Tu quieres estar en las gradas. Que haces cuando San Valentín cae en día de partido?" las mentes creativas de Droga5 crearon la campaña PUMA Hardchorus, para que los entusiastas de todo tipo pudieran ir online y dedicar una canción especial, cantada por gente especial, a esa persona especial. Esa persona que está destinada a quedarse en casa en San Valentín mientras ellos están ocupados tomando cervezas con los fans del equipo que hace que se le acelere el corazón)


FRANCE



ENGLAND





ITALY





GERMANY

Agency: Droga5, New York, Usa
Creative Chairman: David Droga
Executive Creative Director: Ted Royer
Associate Creative Director/Digital: Neil Heymann
Art Director: Petter Hernmarck
Copywriter: Erik Hogfeldt
Head of Integrated Production: Sally-Ann Dale
Agency Producer: Dana May
Digital Producer: Andrew Allen
Director: Ben Gregor
Production Company: Knucklehead
Director of Photography: John Lynch
Managing Directors: Tim Katz & Matthew Brown
Producer: Ben Mann
Production Manager: Hannah May
Edit House: The Whitehouse
Editor: Alaster Jordan
Post House: The Mill
Sound House: Envy
Digital Production Company: Lolz, LLC
Technical Director: Usman Farman
Digital Creative Director: Mike Bodge

Released: February 2010

Amnesty International - Death Penalty

Copy: "Death to the death penalty.
139 countries have wiped out the death penalty. Only 58 are left to convince.
Join us at www.amnesty.fr."
(Muerte a la pena de muerte.
139 países ya han acabado con la pena de muerte. Sólo quedan 58 por convencer.
Únete a nosotros en www.amnesty.fr)

Agency: TBWA\Paris, France
Agency Producer: Maxime Boiron
Creative Director: Eric Holden & Remi Noel
Creative: Benoit Leroux & Philippe taroux
Director: Pleix
Production: Warm & Fuzzy Productions
Post Production: Digital District
Editor: Pleix
Music: Carly Comando - "Everyday"

Pilot - Handwriting App

In order to build the Pilot brand on the internet, the agency created pilothandwriting.com, an online application that lets users to turns their handwriting into a digital font, allowing users to write by hand on the computer and send their first handwritten e-mails & also publish handwritten messages on facebook. Doing so, users not only regained part of their "identity", but also established a clear identity for Pilot online.
(Con la intención de generar imagen de marca online para la marca Pilot, la agencia creó pilothandwriting.com, una aplicación online que permite a los usuarios convertir su letra en una fuente de texto digital, pudiendo así escribir a mano en el ordenador y mandar sus primeros e-mails manuscritos así como publicar mensajes a mano en facebook. Haciendo esto, los usuarios no solo recuperan parte de su "identidad", sino que además establecen una clara identidad para Pilot en internet)

Agency: Grey, Barcelona, Spain
Creative Directors: Jürgen Krieger, Joan Mas & José Miguel Tortajada
Art Directors: Óscar Amodia & Dani Paez
Copywriters: Daniela López & Luke Sholer
3D: Lucas Pigliacampo
Photographer: David Barra
Web developer: Ramón Illobre
Video production Company: RCR & Crampton

Published: May, 2010

WWF - Madrid Comic Show

Copy: "Save the gorilla/tiger/panda. It is now or never."
(Salva al gorila/tigre/panda. Es ahora o nunca)

Agency: Leo Burnett, Madrid, Spain
Executive Creative Director: Chacho Puebla
Creative Directors: Francisco Cassis & Sergio Lobo
Art Director: Alejandro Hernán
Copywriter: Francisco Cassis
Creative Advisor: Tura
Ilustrator: Deja Vu Collective

Freedent Chewing Gum - Swing

Copy: "Don't be afraid to open your mouth.
Freedent. For clean and healthy teeth."
(No tengas miedo a abrir la boca.
Freedent. Para tener unos dientes limpios y sanos)

Agency: CLM BBDO / Boulogne Billancourt, France
Creative Director: Gilles Fichteberg & Jean-François Sacco
Art Director: Cedric Moutaud
Copywriter: Vincent Pedrocchi
Director: Les Uns
Production: Stink France
Post Production: Nightshift

Published: May 2010

Scott’s Emulsion Cod Liver Oil: Choir, Car

Copy: "Scott’s Emulsion. Grow fast."
(Emulsion Scott. Crece rápido)

Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Keith Ho, Helen Sze & Andrea Khou
Art Directors: Helen Sze, Raymond Wong & Kato Tsang
Copywriters: Andrea Khou & Tony Chan
Photographer: Raymond Ng

Sapporo - Legendary Biru

Agency: Dentsu Canada
Creative Directors: Glen Hunt, Les Soos & Gary Thomas (Crush)
Art Directors: Les Soos, David Glen & Yoho Hang Yue (Crush)
Copywriters: Glen Hunt & Dhaval Bhatt
Agency Producer: Sharon Kosokowsky
Strategic Planner: Jeff McCrory
Direction: Mark Zibert, Sons & Daughters and Gary Thomas & Crush
Live Action Production Company: Sons & Daughters
Executive Producer: Dan Ford
Director of Photography: Kevin Chan
Producer: Jeff Darragh
Post Production: Crush
Post Visual Effects: Crush & Loki Visual Effects
Executive Producer: Jo-ann Cook
Producer: Stephanie Pennington
Lead VFX Artist: Sean Cochrane
VFX Artists: David Whiteson, Naveen Srivastava, Kaelem Cahil & Greg Dunlop
Junior VFX Artist: Andre Arevalo & Patrick Moore
Rotoscope: Gavinesh Patel & Kyle Steffler
Animation/CG Supervisor: Aylwin Fernando
Senior Animator: Chris Minos
CG Artists: Josh Clifton & Mark Irish
CG Production Manager: Raphael Quirino
Matte Painters: Yanick Dusseault, Bojan Zoric & Jorgen Lauritzen
VFX Supervisor: Gene Dreitser
VFX Producer: France Daigle
Technical Director: Ryan McDonald
Animator: Fred Wilmot
Modeller: Erin Nicholson
Texture Artist: Paul DeOliveira
Transfer House: Notch
Colourist: Gary Chuntz
Music: Grayson Matthews
Producer: Dave Sorbara
Composer: Grayson Matthews
Engineer: Annelise Noronha

Seat Ecomotive - The Test

Copy: "Seat Ecomotive. Tested to be green but mean."
(Seat Ecomotive. Puesto a prueba para que sea verde pero

Agency: Zupa Copenhagen, Denmark
Creative Director: Thorkild Bjerre & Morten Kjær
Art Director: Thorkild Bjerre, Jonas Roth & Rasmus Smith Bech
Copywriter: Morten Kjær
Direction: Wreck Creative Studios
Production Company: AcnePost & Important Looking Pirates

Published: March 2010

Buggy Shoes - Declaration of Independence

Copy: "Buggy. Declaration of independence."
(Buggy. Declaración de independencia)

Agency: Talents Only, France
Creative Director: Christelle Raynal
Art Director: Delphine Tabutin
Photographer: Vincent Fournier

Jose Cuervo - Road Trip

Copy: "Jose Cuervo. A shot of adventure."
(Jose Cuervo. Un trago de aventura)

Agency: JWT, New York, USA
Executive Creative Directors: Tony Stern & Andy Clarke
Art Director: Roy Wisnu
Copywriter: Chris Swift
Producer: Chris Klein
Production Company: Gorgeous (Anonymous Content)
Director: Tom Carty
Executive Producer/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Editorial Company: The Whitehouse
Editor: Kevin Zimmerman
Assistant Editor: Ricardo Lopez
Producer: Melanie Klein
Telecine: The Mill
Colorist: Fergus McCall
Post/Effects: Ntropic
Lead VFX/Inferno Artist: Nate Robinson
Music: Thwak
Sound Design: JWTwo
Sound Designer: Andy Green

Nike - Write the Future

Copy: "The moment lasts a second. The legend lasts forever.
Write the future. Nike."
(El momento dura un segundo. La leyenda es para siempre
Nike. Escribe el futuro)

Print version of this Tv spot/Versión impresa de este spot de Tv

Agency: Wieden+Kennedy, Amsterdam, The Netherlands
Co-Creative Directors: Mark Bernath & Eric Quennoy
Art Directors: Pierre Janneau & Chris Thurman (W+K Portland)
Copywriter: Ebba Hult
Print Producer: Sharon Kwiatkowski
Production Company: Happy Finish

Parodontax - Battlefield

Copy: "Don’t let gums bleed to death."
(No permitas que las encías sangren a muerte)

Agency: Grey, Bucharest, Romania
Creative Director: Claudiu Dobrita
Art Directors: Bob Toma & Vlad Macarie
Copywriters: Eugen Suman & Claudiu Dobrita
Illustrator: Victor Trifan

Published: April 2010

Samu Social - Graves

Copy: "Indifference Kills.
Call 115. Samu Social."
(La indiferencia mata.
Llama al 115. Samu Social)

Agency: Publicis Conseil, Paris, France
Creative Directors: Véronique Sels & Olivier Altmann
Art Director: Yves-eric Deboey
Assistant Art director : Jean Weessa
Copywriter: Mathieu Degryse
Photographer: Cedric Delsaux

Released: May 2010

Tzabar Travel Agency -

Copy: "Take your relationship a step backwards.
Tzabar Romantic. Vacations for couples."
(Lleva tu relación un paso atrás.
Tzabar Romantic. Vacaciones para parejas)

Agency: ACW Grey, Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Shani Gershi
Copywriters: Inbal Barak, Shani Gershi
Art Director: Shani Gershi
Account Manager: Dani Brande
Account Superviser: Sarit Sternhell
Agency Producers: Chaguy Eshel, Nurit Rimon
Photographer: Yaron Yitzhakov

Mercedes-Benz W212 - Sorry

Copy: "Senses danger and increases braking power. BAS PLUS."
(Presiente el peligro e incrementa el poder de frenado)

Agency: Jung von Matt/Neckar, Stuttgart, Germany
Executive Creative Director: Michael Ohanian
Copywriter: Robert Herter
Agency Producer: Vanessa Fischbeck
Producer: Bernd T. Hoefflin
Production Company: Element E
Director: Alex Feil
Director of Photography/Lighting/Camera: Marc Achenbach
Editor: Timo Fritsche
Editing Company:firsteight
Music: Maximilian Olowinsky, Felix Müller & Florian Lakenmacher - "Supreme Music" Sound Design/Arrangement: Ben Meinhof (A.R.T Studios)
Postproduction: firsteight & Acht Frankfurt

LG - Mobile Data Backup

Copy: "Don’t lose your contacts. Mobile Data Backup. LG."
(No pierdas tus contactos. Copia de Seguridad de los Datos del Movil. LG)

Agency: Grey, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Art Directors: Leong Kit Sze & David HK Tan
Copywriters: Sagar Paranjpe & EuJin Foong
Photographer: Loh Lin Shan

Kitadol Menstrual - Boxer

Copy: "Get her back. Kitadol Menstrual Period."
(Consigue que vuelva. Kitadol para los dolores menstruales)

Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Director: Jorge Muñoz
Copywriters: Fabrizio Baracco & Cristian Martinez

Esemmat Bug Killer Spray - Hairspray

Copy: "Even the sound of it horrifies."
(Hasta su sonido les horroriza)

Agency: TBWA\Istanbul, Turkey
Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Creative Team: Tolga Ulkumen & Umut Kisa
Illustrator: Tolga Ulkumen
Typographer: Umut Kisa

Published: April 2010