APAV (Associação Portuguesa de Apoio à Vítima) - Brands

Copy: "“There are brands no one should wear. Domestic violence is a crime."
(Hay marcas que nadie debería llevar. La violencia domestica es un crimen)

Agency: Grey Lisbon, Portugal
Client: APAV Portuguese Association for Victim Support
Creative Director: Cristiano Zancuoghi
Art Director: Nádia Pinto
Copywriter: Carlos Garcia
Photographer: Gonçalo Almeida

Bosch - Fly

Copy: "It's faster than you think: the PSR 14,4 LI-2 cordless screwdriver."
(Es más rápido de lo que crees: el destornillador inalámbrico PSR 14,4 LI-2)

Agency: Jung von Matt/Elbe Werbeagentur GmbH, Hamburg, Germany
Creative Directors: Sascha Hanke & Timm Hanebeck
Art Director: Kathrin Seupel
Photographers: Annika Rose & Andreas Mock
Senior Project Manager: Inga Gerckens

Stella Artois - French Riviera

Copy: "Stella Artois 4%. Triple Filtered with a smooth outcome."
(Stella Artois 4%. Triple filtración con un suave final)

Agency: Mother, London, Uk
Director: Fredrik Bond
Director of Photography: Crille Forsberg
Production Company: Sonny London
Post Production Company: MPC
Post Producer: Julie Evans, Scott Griffin
VFX Supervisor: Bill McNamara
VFX Team: Ryan Knowles, Dan Adams & Eileen Chan

Ministry of Social Affairs -

Copy: "Some kids wish their parents were animals."
(Algunos niños desearían que sus padres fueran animales)

Agency Saatchi & Saatchi Beirut, Lebanon
Creative Director Samer Younes
Production Company: City Films

Tide Coldwater - Earth

Copy: "Earth Day. Everyday. Every Load.
Tide Coldwater is better in cold than others in warm and saves 80% of energy."
(Día de la Tierra. Todos los días. Todas las cargas.
Tide Agua Fría lava mejor en frío que otros en caliente y ahorra un 80% de energía)

Agency: The Integer Group, Denver, USA
Creative Director: Jeff Koslowski
Associate Creative Director: Patty Kulich
Art Director: James York
Copywriter: Scott Johnson
Illustrator/Photographer: Indigo Studios

Published: February 2008

BBC News - Right Question

Copy: "BBC World News. Ask the right question."
(BBC Mundo Noticias. Haz la pregunta adecuada)

Agency: Ogilvy, Johannesburg, South Africa
Creative Director: Jonathan B. Fran L
Art Director: Peter L
Copywriter: Sanele N.
Photographer: Stock

Published: January 2009

Berger Paints - Natural colours

Copy: "Berger Paints. Natural finish colors."
(Pinturas Berger. Colores de acabado natural)

Agency: JWT, Mumbai, India
Executive Creative Director: Tista Sen
Creative Director: Nandita Chalam
Copywriter/Art Director: Minal Phatak
Fabricator: Alakh Publicity & Tushar Rechwad

Nissan Z - Silver

Copy: "1. Cut
2. Discard magazine."
(1. Recorta por la linea de puntos.
2. Deshazte de la revista)

Agency: TBWA/Toronto, Canada
Creative Director: Joe Amaral
Art Director: Pete Ross
Copywriter: Allan Topol

Keno Casino Game - The rising

Copy: "How Keno do you feel today?
Keno. Man or mouse."
(¿Cómo de Keno te sientes hoy?
¿Hombre o ratón?)

Agency: TRY Advertising, Oslo, Norway
Creative Director: Kjetil Try
Art Director: Egil Pay
Copywriter: Lars Joachim Grimstad
Director: Mats Stenberg
Production Company: 4 1/2

Aired: January 2009

Jeep - Water Bottle

Copy: "Have fun out there."
(Pásalo bien ahí fuera)

Agency: 99, Auckland
Executive Creative Director: Craig Whitehead
Creative Director: Craig Pethybridge
Creatives: Edward Bell & Raymond McKay
Motion Graphics Artist: Joerg Fuchs
AudioFX: Liquid Studios & 99 Audio
Producers: Vicky O’Leary & Therese Bielawa

Aired: February 2009

Alka Seltzer - Kitty

Copy: "Hangover is dangerous."
(La resaca es peligrosa)

Agency: PROVID, Kiev
Creative Directors: Benoit Schmider & Kirill Chichkan
Art Director: Sergey Kozhevnikov
Copywriter: Alexander Valukh
Photographer: Andrey Chursin

Audi A4 - Cow

Copy: "130 horses and 3 cows.
Audi A4 with free leather interior."
(130 caballos y 3 vacas.
Audi A4 con interiores de piel de serie)

Agency: DDB Brussels
Creative Director: Dominique van Doormaal
Copywriter: Virginie Lepère
Art Director: Fred Van Hoof
Photographer: Gregor Collienne

Copy: "James Boags. From the pure waters of Tasmania."
(James Boags. De las puras aguas de Tasmania)

Agency: Publicis Mojo
Creative Director: Micah Walker
Creatives: Grant McAloon & Steve Wakelam
Director: Steve Rogers
Agency Producer: Jasmin Ferguson
Production: Revolver Film
Producer: Michael Ritchie
Director of Photography: Geoff Simpson
Post Production: Fin Design & Effects
Editor: Alexandre de Franceschi

Covidien - Recycle Program

Copy: "It's not just a tree you're saving.
Print less. Recycle more."
(No sólo estas salvando un árbol.
Imprime menos. Recicla más)

Agency: Hill Holliday, Boston, USA
Creative Directors: Rob Rich & Ernie Schenck
Art Director: Eric Shi
Copywriter: Neal Hughlett
Retoucher: Scott Woolwine
Photographers: Scott Woolwine & Eric Shi
Creative Director: Kevin Moehlenkamp

Published: February 2009

Valenki Boots

Copy: "Valenki. The original Russian footwarmer for over 300 years."
(Valenki. Las botas originales que han mantenido los pies de los rusos calientes durante 300 años)

It's amazing. The colder it gets, the less stupid you feel.
(Es increible. Cuanto más frio hace, menos estupido te sientes)


At minus 40 they start to look quite sensible.
(A menos 40 comienzan a parecer algo bastante práctico y razonable)

They don't look anywhere near as funny as feet with no toes.
(No son tan feas como un pie sin dedos, ni mucho menos)

Agency: Ogilvy, Moscow, Russia
Creative Director/Copywriter: Ivor Jones
Art Director/Typography: Julian Ennals

Published: March 2007

Coca-Cola - Encuentro

Copy："This is a real story. In this hard times, we got together the oldest man with the youngest baby.
Helo Aitana, my name is Josep Mascaró and I'm 102 years old.
I'm really lucky. Lucky because I was born, like you, because of being able to hug my wife, because I met my friends, because I could say goodbye to them, because I'm still here.
You might be wondering what is the reason that made me come here to meet you, and some will tell you that it is not a good idea to arrive in this moment, that there is a crisis, that it just can't be. This will make you stronger, I've lived worst moments and in the end you will just remember the good things. Do not let silly things detain you, there are a lot of them but you should look for that what makes you happy, as time just flies by.
I've lived 102 years and I can tell you that the only thing you are not going to like from life is that it will seem so short. You are here to be happy."

(Esta es una historia real. En estos tiempos difíciles reunimos al hombre más viejo con el bebé más joven.
Hola Aitana, me llamo Josep Mascaró y tengo 102 años.
Soy un suertudo. Suerte por haber nacido, como tú, por poder abrazar a mi mujer, por haber conocido a mis amigos, por haberme despedido de ellos, por seguir aquí.
Te preguntarás cuál es la razón de venir a conocerte hoy, es que muchos te dirán que a quien se le ocurre llegar en los tiempos que corren, que hay crisis, que no se puede. Esto te hará fuerte, yo he vivido momentos peores que éste, pero al final de lo único que te vas a acordar es de las cosas buenas. No te entretengas en tonterías, que las hay, y vete a buscar lo que te haga feliz que el tiempo corre muy deprisa.
He vivido 102 años y te aseguro que lo único que no te va a gustar de la vida, es que te va a parecer demasiado corta. Estás aquí para ser feliz.)

Agency: McCann-Erickson Madrid, Spain
General Creative Director: Leandro Raposo
Executive Creative Directors: Mónica Moro, Pablo Striker & Pablo Colonesse
Art Director/Creative Director: Raquel Martínez
Copywriter: Mónica Moro
Production Directosr Luis Felipe Moreno
Production Company: Landia
Director: Andy Fogwill
Director Of Photography: Mischa Lluch
Executive Producer: Ivo Van Vollenhoven
Producer: Assaf Eldar
Postproduction: Juan Bascón Insitu
Editor: José Ramón Lorenzo
Music: Jorge Viñals - "Nebular"

Adidas - World War I

Copy: "Long live sport."
(Larga vida al deporte)

Directors: Goetz & Goode
Production Company: Copper Media
Producer: Mel Gragido
Director of Photography: Brandon Mastrippolitto
Editor: Paul Freedman
Editor Online: Ko Marvyama
Colorist: Chris Devlin
VFX Supervisor: Michael Goode
Telecine Facility: Post Logic Studios

Ikea - Discount

Copy: "Up to 50% off."
(Descuentos de hasta un 50%)

Agency:DDB Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Directors: Bert Peulecke & Stefan Schulte
Copywriters: Marian Götz, Ingo Isabettini, David Oswald & Kai Abd El-Salam

De Lijn Public Transport - Groups

Copy: "It's smarter to travel in groups.
Take the bus."
(Es más inteligente viajar en grupo.
Coge el autobús)

Agency: Duval Guillaume, Brussels, Belgium
Creative Director: Peter Ampe & Bottez Katrien
Creation: Hans Kerkhoff & Raoul Maris
TV Producer: Emily Rammant & Marc Van Buggenhout
Production Company: Creative Conspiracy
Director: Guionne Leroy
Producer: Luc Van Driessche

Tetley - Steeping

Copy: "Tetley red tea from Africa.
Unique as its birthplace."
(Té rojo africano Tetley.
Único, como su lugar de nacimiento)

Agency: john st.
, Canada
Art Director: Donald Vann

Copywriter: Gerald Kugler

Co-Creative Directors: Stephen Jurisic/Angus Tucker

john st. Producer: Dale Giffen

Team Leader: Lauren Michell

Project Manager: Robyn Crookshank

Production Company: The Ebeling Group

Director: Sehsucht

Creative Director: Christopher Hewitt

Executive Producer: Dex Deboree 

TEG Producer: David Marcellino

Sehsucht Producer: Jens Monske

Latinstock

Copy: "Great photos come without a brief.
Latinstock. The world's largest image bank."
(Las grandes fotos vienen sin briefing alguno.
Latinstock. El mayor banco de imágenes del mundo)


In exactly 3 hours, 12 minutes and 18 seconds, a group of military tanks will parade down this street. Defying logic, an unarmed civilian will position himself infront of the tanks, blocking them with his own body. An astute person will capture this very instant.
(Exactamente en 3 horas, 12 minutos y 18 segundos, un grupo de tanques militares desfilará por esta calle. Desafiando a la lógica, un civil desarmado se interpondrá al paso de los tanques bloqueándolos con su propio cuerpo. Una persona astuta capturará dicho momento)

In a few minutes, two of the world's heavyweight boxers will square off here. Against all odds there will be a knockout within a mere two minutes. The winner will run across the ring, taunting the fallen boxer. This moment will be captured by a photographer and cherised for generations.
(En unos minutos, dos de los pesos pesados del mundo del boxeo se enfrentaran aquí. Contra todo pronostico, habrá un K.O. en menos de dos minutos. El vencedor correrá por el ring, provocando al boxeador caído. Este momento sera capturado por un fotógrafo y apreciado durante generaciones)

In 12 minutes, a napalm bomb will unexpectedly explode 400 feet from here. Children will run in dispair; one entirely naked, screaming in fear and pain. The soldiers will do nothing, while a photographer captures the moment, forever inmortalizing it.
(En 12 minutos, una bomba de napalm explotara de improviso a 122 metros de aquí. Niños correrán desesperados; uno de ellos completamente desnudo, gritando de dolor y miedo. Los soldados no harán nada, mientras un fotógrafo captura el momento, inmortalizándolo para siempre)

Agency: DDB Brasil, São Paulo, Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Julio Andery, Rodolfo Sampaio & Sergio Valente
Art Director: Rodrigo Bombana
Copywriter: Edson Oda
Photographer: LatinStock

Published: February 2009

Loewe - Sound

Copy: "Loewe. Extremely realistic sound."
(Loewe. Sonido extremadamente real)

Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Oliver Handlos & Matthias Spaetgens
Art Director: Michael Schmidt
Copywriter: Caspar Heuss
Director: Alex Feil
Production: Element E

Aired: December 2008

FHM - Rorschach Test

Copy: "98 percent of all men don't see a frog here.
FHM. Men are like that."
(El 98% de los hombres no ven aquí una rana .
FHM. Los hombres son así)

Agency: Serviceplan, Munich, Germany
Creative Director: Joachim Schöpfer
Art Directors: Bernd Lutieschano, Martin Kleint, Michaela Gressbach & Tina Einbrodt
Copywriter: Nadine Robausch

Published: January 2009

Noah Menschen für Tiere e.V. - Sample

NOAH is a private animals right group with the aim to make animal cruelty public.
In order to raise awareness of animal experiments in the name of the cosmetic industry, the agency published a fake cream ad with a product sample in it and the headline "Test now! Crème Vôle. Animates and refreshes dry and stressed skin." When the product sample was pulled out, a photo of a crying chimpanzee with his face wreathing in pain will appear, and a line calling to action: "Still thousands of animals are killed by experiments by the cosmetics industry. Donate now."

(NOAH es un grupo privado pro-derechos de los animales que busca destapar los abusos y la crueldad contra los animales.
Con la intención de crear conciencia social sobre la experimentación en animales en la industria cosmética, la agencia publicó un anuncio falso de crema con muestra gratuita incluida y el texto "Pruébala ahora! Crème Vôle anima y refresca las pieles estresadas." Cuando el consumidor retiraba la muestra del producto, se encontraba bajo la misma con la imagen de un chimpancé sufriendo dolor intenso acompañada de una linea llamando a la acción: "Miles de animales mueren a causa de experimentos en la industria cosmética. Dona ya.")

Agency: Jung von Matt/Alster, Germany
Creative Directors: Götz Ulmer, Daniel Frericks & Oliver Voss
Art Director: Florian Zwinge
Copywriter: Clemens Sehi
Illustrators: Frank Hose, Tobias Fritschen & Stefan Mildner
Photographer: Leo Krumbacher
Account Manager: Alexandra Beck

Released: December 2008

Volkswagen - Butterfly

Agency: TRY Reklamebyrå, Oslo, Norway
Creative Directors: Petter Bryde & Thorbjørn Ruud
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
Illustrator: Thomas Bråten
Photographer: Hoyte Van Hoytema
Music: Angus & Julia Stone with Paper Aeroplane
Director: Joachim Trier
Prod.Company: Moland Film
Post Production: Swiss Stockholm

Aired: January 2009

MTV - The Cover

Copy: "Not every love story has a happy ending.
Protect your future. Use a condom."
(No todas las historias de amor tienen un final feliz.
Protege tu futuro. Usa preservativo)

Agency: Lowe Brussels, Belgium
Creative Director: Veronique Hermans
Art Director: Ad Van Ongeval
Copywriter: Dieter De Ridder

Aired: December 2008

Harvey Nichols - Scared

Copy: "The Harvey Nichols Sale starts 27 December."
(Las rebajas de Harvey Nichols comienzan el 27 de Diciembre)

Agency: DDB London, UK
Executive Creative Director: Jeremy Craigen
Head of Art: Grant Parker
Photographer: Giles Revell
Art Director: Rob Messeter
Copywriter: Mike Crowe

Active Life Movement

Copy: "Keep obesity away from your child."
(Mantén la obesidad lejos de tu hijo)

Agency: Latinworks, Austin, USA
Chief Creative Officer: Sergio Alcocer
Creative Directors/Copywriters: Diego Castillo & Lewis Sempertegui
Art Director: Daslav Maslov
Illustrator/Photographer: Ricardo Salamanca
Account Executive: Lonnie Limon
Production Manager: Steve Grill
Published: January 2009

Volvo S80 - Car Free Day

Copy: "Volvo supports the European Car Free Day."
(Volvo apoya el Día Europeo Sin Coches)

Agency: Fuel Lisbon, Portugal
Creative Directors: Marcelo Lourenço & Pedro Bexiga
Art Director: António Silva
Copywriter: Richard Warrell
Photographer: Volvo Archive/ Snipershot
Producer: Luis Silva

tictac - Street Stunt

Interesting stunt for tictac done by Micha Albacow
Interesante accion para tictac realizada por Micha Albacow

Mini - Augmented Reality

Imagine this: You’re reading through a car magazine when you come to an ad for the new MINI Cabrio. The ad directs you to a URL, and once there, asks you to place your magazine in front of a webcam. Suddenly, and before your very own eyes, a 3D model of the new Mini appears on the page, and you are literally holding it in your hands. If you move it closer to the webcam, the Mini gets bigger, if you move it farther away, the Mini gets smaller, and you can twist, turn and rotate the model to look at it from any angle that you’d like. It’s like a miniature showroom in the palm of your hands, and you’re in control.
The idea was to celebrate the world premiere of the new Mini convertible at a very special place: in the hands of the people. Thus the agencies created an Augmented Reality application, connecting classic print ads in magazines with a microsite in a stunning new way.
If you’d like to give it a try, just download and print this PDF, visit this website, and try to follow the given German instructions.

(Imagina esto: Estás leyendo una revista de coches y te encuentras con un anuncio del nuevo Mini Cabrio. Dicho anuncio te orienta a una dirección web, y una vez allí te pide que sostengas la revista frente a la webcam. De repente, un modelo en 3D del nuevo Mini aparece ante tus ojos sobre la pagina, y literalmente lo estás sujetando con tus manos. Si lo mueves hacia la webcam el Mini se hace grande, si lo alejas, su tamaño se reduce, y puedes girar, voltear y mover el modelo para verlo desde cualquier ángulo que desees. Es como un concesionario en miniatura en la palma de tu mano, y tu tienes el control.
La idea era celebrar la premiere mundial del nuevo Mini convertible en un lugar muy especial: las manos de la gente. Para ello, las agencias crearon un programa de Realidad Aumentada, conectando los clásicos anuncios de las revistas con un sitio web de una manera novedosa e impresionante.
Si quieres intentarlo, solo tienes que bajarte e imprimir este PDF, visitar esta pagina web e intentar seguir las instrucciones en alemán)

Agencies: Buzzin Monkey & die agentour GmbH, Germany
Technology Developer: Metaio

Aspirin Effervescent - Wave

Copy: "Aspirin effervescent. Just add water."
(Aspirina efervescente. Solo añade agua)

Agency: BBDO Mexico
Creative Directors: Antonio Cosío & Sindo Ingelmo
Art Director: Bárbara Hernández Viesca
Copywriter: Rafael Huicochea
Photographer: Raúl González

Published: June 2008

7UP - Mike

Copy: "Free from what you don't want for yourself."
(Libre de lo que no quieres para ti mismo)

Agency: BBDO Argentina
Executive Creative Directors: Ramiro Rodríguez Cohen & Rodrigo Grau
Copywriter: Ariel Abramovici
Art director: Bruno Acanfora
Planner: Florencia Leonetti
Agency Producers: Veronica Zeta & Peli Soutric
Account Director: Daniel Albamonte
Account Executive: Denise Orman
Production Company: Rebolucion
Director: La Doble Nelson
Executive producer: Patricio Alvarez Casado
Post-production: Pickle
Music: Papamusic
Audio post-production: No Problem

Rios Illustration Studio

Copy: "Rios Illustration Studio. We put anything on paper."
(Estudio de Ilustración Rios. Ponemos cualquier cosa sobre papel)

Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Directors: Bernardo Romero & Maite Albuquerque
Copywriter: Ricardo Dolla
Illustrator: Otavio Rios

Published: January 2009

Cars.com - David Abernathy

Copy: "...but despite all his confidence, when it comes to car buying, he is just as nervous as the rest of us...
Cars.com. Confidence comes standard."
(...pero a pesar de toda su confianza en sí mismo, a la hora de comprar un coche, él se pone tan nervioso como el resto de nosotros...
Cars.com. La confianza viene de serie)

Agency: DDB Chicago, Usa
Creative Director: Bart Culberson & Brad Morgan
Group Creative Director: Mark Gross
Art Director: Galen Graham
Copywriter: Jason Karley
Production Company: MJZ
Director: Craig Gillespie
Editor: David Baxter
Executive Producer: Will St. Clair
Editorial: Panic & Bob
Post: Mass Market

Lay’s - Happy

Copy: "Happiness is simple."
(La felicidad es simple)

Agency: Juniper Park, Usa
Chief Creative Officers: Terry Drummond, Alan Madill & Barry Quinn
Copywriter: Andy Linardatos
Art Director: Hylton Mann
Executive Producer: Janice Bisson
Production Company: Suneeva
Director: Mike Long
Director of Photography: Stephen Blackman
Editorial Company: School Editing
Editor: Griff Henderson
Animation: The Mill - NY
Music House: Pirate Toronto
Music: Slow Club - “Thinking, Drinking, Sinking, Feeling”
FX: Pirate Toronto

Meissen Porcelains

Copy: "300 years of Meissen Porcelain. Eternally beautiful."

(300 años de Porcelanas Meissen. Eternamente bellas)

Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Oliver Handlos & Matthias Spaetgens
Art Director: Michael Schmidt
Copywriter: Caspar Heuss
Photographer: Piet Truhlar

Published: January 2009

Pepsi Max - Interview

Agency: CLM BBDO, France
Creative Directors: Gilles Fichteberg & Jean-Francois Sacco
Creative: David Bertram & Leo Berne
Agency Executive Producer: France Monnet
Production Company: Soixante Quinze
Director: Matthijs Van Heijningen
Music Company: AOC
Composers: Pascal Ebony & Fabrice Smadja

Mercedes-Benz G55 AMG - Mountains

Agency: Jung von Matt/Elbe, Hamburg, Germany
Creative Directors: Christian Fritsche & Peter Kirchhoff
Art Director: Kay Potthoff
Copywriter: Frank Seiler
Designer: Christian Ruess
Executive Creatives: Wolf Heumann & Dirk Haeusermann

Bud Light Lime - Sphere of Summer

Copy: "Bud Light Lime, it's a summer state of mind."
(Bud Light Lima, es un estado mental veraniego)

Agency: DDB Chicago
Sr. VP Creative Director: Mark Gross
VP Creative Director: Chris Roe & Chuck Rachford
Assoc. CD, Art Director: Chris Carraway
Assoc. CD, Copywriter: Pat Burke
Agency Executive Producer: Will St. Clair
Agency Producer: Kate Hildebrant
VFX Facility: Brickyard VFX
Shoot Supervision: Mandy Sorenson, Robert Sethi & Sam Kao
Lead 2D Artist: Mandy Sorenson
Lead 3D Artist: Robert Sethi & Sam Kao
2D Artists: Patrick Poulatian, Gavin Miljkovich, Narbeh Mardirossian, Christel Hazard & Cathy Gochnour
3D Artists: Dan Guiterrez, David Blumenfeld, TV Tran & Carl Harders
VFX Executive Producer: Sue Troyan
Visual Effects Producer: Amy Russo
Production Company: Smuggler
Director: Stylewar
Director of Photography: Crille Forsberg
Live Action Exec. Producer: Patrick Milling Smith, Brian Carmody, Lisa Rich & Allison Kunzman
Live Action Producer: Tim Kerrison
Production Design/Art Direction: Steve Sumney
Editorial Company: Whitehouse Post
Editor: Carlos Lowenstein
Telecine Company: Filmworkers Club
Colorist: Michael Mazur
Audio Post: Another Country
Audio Mixer: John Binder
Music: High Decibels - “That Dude”

More Visions of an Absolut World...

(A Vision by Mohamad Nasralla and Soraya Abbar)

Absolut - Hugs

Agency: TBWA\Chiat\Day New York & TBWA\SMP Philippines
Worldwide Creative Director: Mark Figliulo
Creative Directors: Rob Smiley (New York), Melvin Mandaga & Marci Reyes (Philippines)
Art Directors: Aaron Adler, Marta Ibarrondo & Denise Tee (Philippines)
Copywriter: Knox Balbastro (Philippines)
Senior Producer: Jason Souter
Director Broadcast Production: Ozzie Spenningsby
Production Companies: Person Films & H.S.I. Productions
Director: Michael Hausmann
Assistant Director: Tirso Peake
Producer: Tim Kerrison
Executive Producer: Michael McQuhae
DP: Paul Cameron
Production Service Company: Film Planet, Buenos Aires
Executive Producer: Karin Stuckenschmidt
Production Manager: Elena Massa
Editorial: Final Cut New York
Editor: Rick Russell
Colorist: Fergus McCall
Visual Effects Facility: The Mill/NY
Flame Artist: Dan Williams
Visual Effects Producer: Dan Roberts
Sound MMixer: Tom Jucarone
Music: Louis Armstrong - "A Kiss To Build a Dream On"

Mercedes-Benz S-Class - 0,5 Seconds

Copy: "A family trip. An emergency stop. The next 0.5 seconds."
(Un viaje en familia. Una parada de emergencia. Los siguientes 0.5 segundos)

Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director: Deneke von Weltzien
Creative Director: Christian Fritsche & Thim Wagner
Art Director: Tilman Gossner
Copywriter: Caroline Schubiger

Shelter.co.uk - Cards

Copy: "The housing crisis is real.
Please help us at shelter.co.uk."
(La crisis inmobiliaria es real.
Por favor, ayúdanos en shelter.com.uk)

Agency: Leo Burnett, London
Creative Director: Jonathan Burley
Copywriters: Daniel Fisher & Pete Gosselin
Art Directors: Richard Brim & Jay Hunt
Production Company: Outsider
Directors: Dom & Nic
Post-Production: Framestore
Music: Radiohead - "Videotape"
Voiceover: Samantha Morton
Sound: Grand Central

Colgate - Don't Forget

Colgate normally gives out small product samples at annual events like “Oral Health Month” to remind target consumers, especially kids, to take better care of their teeth after eating sweets. This method does not drive strong results as most consumers tend to forget the message, even if they have collected the samples.
This year, by suggestion of the agency, instead of giving away product samples, ice cream and cotton candy were given out. The stick carrying the ice cream and cotton candy carries a hidden message. Once consumers are done the message printed on the tip of the stick shaped like a toothbrush reveals “Don’t Forget” with the Colgate logo. This simple message effectively reminded consumers to brush their teeth.

(Normalmente, Colgate reparte muestras de sus productos en eventos anuales como "Mes de la Higiene Oral" para recordar a su público objetivo, especialmente a los niños, que deben cuidarse mejor los dientes tras comer dulce. Este método no suele dar resultados potentes, dado que la mayoría de los consumidores tienden a olvidar el mensaje, incluso a pesar de haber recogido las muestras.
Este año, la agencia sugirió repartir helados y piruletas en lugar de muestras gratuitas. El palo de estos productos contenía un mensaje secreto, que los consumidores podían ver desvelado al acabar de comerse el dulce: El palo, en forma de cepillo de dientes llevaba impreso en su parte superior el mensaje "No te olvides" con el logo de Colgate. Este mensaje consiguió recordar a los consumidores la importancia de una buena higiene bucal de una manera efectiva)

Agency: Y&R, Bangkok,Thailand
Executive Creative Director: Marcus Rebeschini, ShenGuan Tan
Creative Director: Noppadol Utiswannaku
Art Directors: Kijchapon Patiwongphaisarn, Somchok Kunjaethong
Copywriter: Chanissara Ngampan
Agency Producer: Amornmarn Rattanarakpinyo

Eyes Illusion Optics - Shortsighted

Copy: "Make school easier, get him glasses."
(Haz el colegio mas fácil, ponle gafas)

Agency: AUNT POISON & The Alien Mindbenders, Lima, Peru
Creative Director: Jaime Chehade
Art Directors: Renato Peña,Victor Curo, Jorge Gogin & Saúl Abad
Copywriter: Jaime Chehade
Director: Mikael Stornfelt
Producer: María Pía Loli
Production Company: Chroma
Sound: AudioPost
Effects/MakeUp: Karl Linderman

Spontex - Maximum

"Maximum absorption."
(Máxima absorción)


"Maximum sensitivity dish gloves."
(Máxima sensibilidad en guantes para fregar)

Agency: TBWA, Barcelona, Spain
Creative Directors: Ramon Sala, Juank Espejo & Fer Garcia
Art Directors: Jordi Rins & Anna Torner
Copywriters: Aureli Nieto & Eduard Garcia
Photographer: Ramón Serrano

Saxsofunny Sound Production Company - Interactive Posters

Copy: "Every image has a sound."
(Cada imagen tiene un sonido)

Agency: DM9DDB Brazil
Creative Directors: Marcelo Reis, Guilherme Jahara, Rodolfo Sampaio, Julio Andery & Sergio Valente
Copywriter: Otavio Schiavon
Art Director: Gustavo Victorino

Lacoste - Love of Pink

Agency: CBGrey, Paris, France
Executive Creative Director: Andrea Stillacci
Art Director: Mathilde Carpentier
Copywriter: Baptiste Thiery
Head of TV: Agathe Michaux-Terrier
Director: Paul Gore
Production Company: Irene Paris

Columbia - Ac's

Copy: "The air that cools your home, heats up the world.
Stop global warming."
(El aire que enfría tu hogar, calienta el mundo.
Detengamos el calentamiento global)

Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director/Copywriter: Alvaro Becker
Photographer: Felipe Hernandez
Art Directors: Fabrizio Capraro & Renzo Vaccaro

MCSL Child Sponsorship Programme

In order to create awareness about the many social and economical issues faced by street children and to raise funds to support the Child Sponsorship Programme which is conducted by the Methodist Church of Sri Lanka to improve the lives of children in need and to give them a proper education, the agency designed a comprehensive campaign comprised of TVC, radio and outdoor advertising.
The ambient work of this campaign was located in and around busy areas during Christmas season, featuring messages inviting people for contributions and reminding them the urgency in changing the unfortunate situation of uneducated street kids.

(Con la intención de crear conciencia social acerca de los diversos problemas sociales y económicos a los que se enfrentan los niños de la calle y recaudar fondos para apoyar el Programa de Mecenazgo Infantil conducido por la Iglesia Metodista de Sri Lanka que busca mejorar la vida de los niños de la calle y darles una educación adecuada, la agencia diseñó una campaña integral que hacia uso de TV, radio y exterior.
El trabajo ambiental de esta campaña se emplazó alrededor de áreas muy transitadas durante la época de Navidad, presentando mensajes que invitaban a los viandantes a hacer contribuciones y recordándoles la urgencia por cambiar la desafortunada situación de los niños de la calle)

Copy: "If you ignore them... this will be their only means of education."
(Si les ignoras... esta sera su único medio de educación)

Agency: Saatchi & Saatchi, Colombo, Sri Lanka
Creative Director: Asanka Ilamperuma
Art Directors: Roshan Quintus & Rishini Jayasinghe
Copywriter: Manoshi de Silva

Cadbury - Eyebrows Dance

Copy: "A glass and a half full of joy."
(Un vaso y medio lleno de alegría)

Agency: Fallon, London, United Kingdom
Executive Creative Director: Richard Flintham
Creative Directors: Chris Bovill & John Allison
Art Director/Copywriter: Nils-Petter Lovgren
Agency Producer: Olivia Chalk
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Debbie Turner
Producer: Suza Horvat
Director of Photographer: Mattias Montero
Editor: Steve Gandolphini
Post-production: The Mill
Audio post-production: Zoo & Jungle

Pepsi Max - I'm Good

Copy: "Men can take anything, except the taste of diet cola.
Until now!
Pepsi Max, the first diet cola for men."
(Los hombres pueden soportarlo todo, menos el sabor de los refrescos de cola light.
¡Hasta ahora!
Pepsi Max, el primer refresco de cola para hombres)

Agency: TBWA\Chiat\Day, Los Angeles, USA
Global Director of Media Arts: Lee Clow
Executive Creative Director: Rob Schwartz
Creative Director: Brett Craig
Creative Director: Joe Shands
Art Director: Susan Alinsangan
Copywriter: Ron Schlessinger
Director of Broadcast: Richard O’Neill
Executive Producer: Anh-thu Le
Senior Producer: David Hoogenakker
Asst. Producer: Doris Chen
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Laura Drabkin
Broadcast Traffic Supervisor: Saeyoung Kim
Group Account Director: Erica Hoholick
Account Director: David Dreyer
Management Supervisor: Romy Flint
Account Executive: Maura Menepace
Production: Epoch Films
Director: Matt Aselton
Executive Producer: Charlie Cocuzza
Producer: Marc Marrie
Director of Photography: Tami Reiker
Editorial: Venice Beach Editorial
Editor: Dan Bootzin
Additional Editing: William Sacdalan
Producer: Hunter Conner
Assistant Editor: Daniel Reitzenstein
Executive Producer: Hunter Conner
Online/VFX: The Mill
Executive Producer: Ben Hampshire
Producer: Asher Edwards
VFX Set Supervisor / Lead Flame : Giles Cheetham
Flame : Ross Goldstein
Lead CG - John Leonti
Mix: Play Studios
Executive Producer: Sara Hartman
Mixer: John Bolen

Animal Anti-Cruelty League

Copy: "Stop the abuse.
Report cruelty in your neighbourhood."
(Detén el abuso.
Denuncia la crueldad en tu barrio)

Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Directors: Tariq Bailey & Cameron Watson
Copywriter: Aaron Harris
Photographer: Bryan Traylor