Amnesty International - Dog's Life

Copy: "The problem is not animals living like people, but so many people living like animals.
Amnesty International. United against poverty and social differences.
Join us."
(El problema no son los animales que viven como personas, sino que haya tantas personas viviendo como animales.
Amnistía Internacional. Unidos contra la pobreza y las injusticias sociales.
Únete a nosotros)

Agency: Fuel, Lisbon, Portugal
Creative Directors: Marcelo Lourenço & Pedro Bexiga
Art Directors: Pedro Bexiga & Artur Pinheiro
Copywriter: Marcelo Lourenço
Director: Rita Nunes
Director of photography: André Schankovsky
Stylling: Carlos Soares
Make-Up: Rosarinho
Tv Producer: Miguel Barbosa
Sound: Indigo

WWF - Tsunami/9-11

Copy: "The tsunami killed 100 times more people than 9/11.
The planet is brutally powerful. Respect it. Preserve it."
(El tsunami acabó con la vida de un numero de personas 100 veces mayor que el del 11-S.
El planeta es brutalmente poderoso. Respétalo. Presérvalo)

Agency: DDB, Brasil
Executive Creative Directors: Sergio Valente, Rodolfo Sampaio & Julio Andery
Creative Directors: Sergio Valente, Rodolfo Sampaio, Julio Andery & Guilherme Jahara
Copywriters: Adriano Matos & Rodolfo Sampaio
Art Director: Guilherme Jahara
Photographer: Getty Images
Illustrator: Big Studios
Art Buyers: Carmen Castillo, Carolina Galastri & Clariana da Costa
Producers: Nereu Marinho & Edson Harada

Published: February 2009

AMER Group Restaurants - Ramadan

Copy: "Ramadan Kareem.
Enjoy Ramadan’s Eftar with International Restaurants of AMER Group."
(Ramadan Kareem.
Disfruta el Eftar de Ramadan con los Restaurantes Internacionales del Grupo AMER)

Agency: DDB, Egypt
Creative Director / Art Director: Wael A. Azzam
Copywriter: Mohammad Salah

Published: August 2009

HSBC - Integrity

Copy: "For many people, integrity is as important as money.
At HSBC we understand that people's values influence their financial decisions.
HSBC. The world's local bank."
(Para mucha gente, la integridad es tan importante como el dinero.
En HSBC entendemos que los valores de las personas influencian sus decisiones financieras.
HSBC. El banco local del mundo)

Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creative Director: Axel Chaldecott
Art Director: Mark Norcutt
Copywriter: Laurence Quinn
TV Producer: Doug Wade
Strategic Planning: Orlando Hooper-Greenhill
Global Director in Charge: Joseph Petyan
Media agency: Mindshare
Media planner: Alan Weetch
Production Company: HLA
Director: Simon Ratigan
Producer: Mike Wells
Production Manager: Daniel Carter
Production Assistant: Melissa Fallon
Director of Photography: Jan Richter-Friis
Editing House: The Quarry
Editor: Bruce Townend
Post Production: MPC
Sound: 750mph

Melbourne Writers Festival - Mix

Copy: "Melbourne Writers Festival. Where stories meet."
(Festival de Escritores de Melbourne. Donde las historias se encuentran)

Agency: JWT Melbourne, Australia
Executive Creative Director: Richard Muntz
Copywriter: Chris Andrews
Art Directors: Harsh Kapadia & James Orr
Agency Producers: Sherrry Cheesman & Justine Kubale
Animation: Mighty Nice
Director: Darren Price
Producer: Trish Knapp
Designer: Softly Dunstan
Compositor: Peter Nizic
Photographer: Bronwyn Kidd (Coco Productions)
Retoucher: Charlie Jackson (Chuck’s Retouch)
Sound Design: Stevo Williams (Flagstaff Studios)

Ikea - Recipe

Copy: "Tiramisu
1. Pour two packs of cream into a BLANDA BLANK bowl and whip them using a KONCIS balloon whisk. Add the same amount of mascarpone, mix up and put aside.
2. Thoroughly mix two full TRIVSEL kettles of espresso with half that amount of coffee liqueur into a FLÄCKIG jug using a FÖRNUFT tablespoon.
3. Dip both sides of the sponge fingers in the coffee mix. Layer into a MIXTUR serving dish, then spread half of the cream with SKRAPA rubber spatula.
4. Repeat creating a second layer. Add remainder of cream. Top off with cocoa powder using an IDEALISK flour sifter. Put in fridge for at least one hour. Serve, using a GRUNKA spoon of the 4-piece kitchen utensil set."

(Tiramisu
1. Vierta dos paquetes de nata en el bowl BLANDA BLANK y bátalos usando unas varillas para montar KONCIS. Añada la misma cantidad de mascarpone, remueva y deje reposar.
2. Mezcle bien dos cafeteras completas TRIVSEL de espresso con la mitad de esa cantidad de licor de café en una jarra FLÄCKIG usando una cuchara FÖRNUFT.
3. Empape ambos lados del bizcocho en la mezcla de café. Colóquelo formando capas en una fuente MIXTUR, y extienda la mitad de la nata con una espátula de goma SKRAPA.
4. Repita el paso anterior para crear una segunda capa. Añada el resto de la nata. remátelo con polvo de cacao usando un cernedor IDEALISK. Deje reposar en la nevera al menos durante una hora. Sirva usando una cuchara GRUNKA del kit de utensilios de cocina de 4 piezas)

Agency: DDB Germany, Düsseldorf, Germany
Creative Directors: Alexander Reiss & Oliver Kapusta
Art Directors: Michael Kittel & Markus Rittenbruch,
Copywriters: Jan Propach & Edgar Flau
Photographer: Jost Hiller

Published: June 2009

Act TV - Numbers

Copy: "Size doesn't matter. Numbers do.
Join forces with Act TV's growing customer base and fight off the bigger challenges."
(El tamaño no es lo importante. Los numeros lo son.
Une tus fuerzas con la creciente clientela de Act TV y enfréntate a retos mayores)

Agency: McCann Erickson, Bangalore, India
Creative Director: Anil Thomas
Art Director: Ratheesh P
Copywriter: Mansoor Jamal
Illustrator: Sanjay Garud

Published: August 2009

Nextel - PRIP

Copy: "PRIP. The sound of success!"
(PRIP. ¡El sonido del éxito!)

Agency: Madre, Argentina
Creative Directors: Rafael D'Alvia, Sebastián Stagno & Carlos Bayala
Art Director: Daniela Podkamisky
Producer Company: Landia
Director: Andy Fogwill
Executive Producer: Claudio Amoedo
Producer: Marcelo Fontao
Direction Assistant: Sebastián Hall
Directors of Photography: Juan Carlos Ferro & Marcelo Lavitman
Post Production: Che Revolution Post
Post Producer: Maldito Render
Sound: La Casa Post Sound

Honda Compact Navigation System - Miss

Copy: "One simple miss can make one big mess."
(Un pequeño desvio puede derivar en un gran problema)

Agency: Fischer Lisbon, Portugal
Creative Director: Diogo Mello
Art Director: Marco Martins
Copywriter: Rafael Pitanguy
Illustrators: Alessandra Lemos & Marco Martins

Sony Vaio - Social Media Addicts Association

Agency: Nascom, Belgium
Creative Director: Stephane Leborgne
Art Director: Stephane Leborgne
Copywriter: Paddy Donnelly
Producer Company: Caviar Brussels
Director: Frank Devos

Big Babol - Shadow

Agency: DraftFCB, Indonesia
Creative Director: Dicky Erlangga
Art Director: Defitriadi
Copywriter: Redy Pramanjaya
Print Producer: Durmawel
Photographer: Willy Koesnaedi (Digital Active)
Retoucher: Larasita Mahardhika (Artvisuels)

Published: August 2009

Baygon - Fear

Copy: "Fight your worst fear. Use Baygon."
(Combate aquello que más miedo te da. Usa Baygon)

Agency: Giovanni+Draftfcb, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim & Fernando Barcellos
Art Directors: Felipe Gomes & Marcelo Lobo
Copywriters: Rodrigo Dorfmann, Fábio Penedo & Daniel “Japa”
Photographer: Gustavo Malheiros

ANZ - The Chase

Copy: "Getting hold of a small business expert at your bank shouldn't be hard. That's why at ANZ we've put on more small business specialists."
(Conseguir un experto de pequeña-mediana empresa en tu banco no debería ser muy difícil. Precisamente por eso, en ANZ hemos añadido más expertos de dicho tipo a nuestra plantilla)

Agency: M&C Saatchi Melbourne, Australia
Art Directors/Copywriters: Steve Crawford, Murray Bansgrove & Sandra Galliazzo
Agency Producer: Karen Muxworthy
Editor: Peter Whitmore (The Editors)
Post Production: The Editors
Director: Paul Middleditch (Plaza Films)
Producer: Peter Masterton (Plaza Films)
Sound: Barry Stewart (Sound Reservoir)

Volkswagen Golf - Tricks

Copy: "There's always a trick.
Golf 4 Motion. Permanent 4-wheel drive."
(Siempre hay un truco.
Golf 4 Motion. Tracción a las 4 ruedas permanente)

Agency: DDB France
Art Director: Samuel Kadz
Copywriter: Alexandre Hervé
Director: Rob Sanders
Production Company: HLA

ESPN - Wave

Copy: "It's like being there."
(Es como estar allí)

Agency: Saatchi & Saatchi Singapore
Executive Creative Director: Richard Copping
Creative Director: Andrew Petch
Art Directors: Richard Copping & Eddie Wong
Photographer: Sebastian Tan
Retouchers: Kendrick Wong & Deedee Ferninandus
Copywriter: Andrew Petch
Photo studio: Shooting Gallery
Digital Imaging: Quay Digital

Screen Advertising World Association & Film Suez - Trial/Confession

Copy: "Your home wasn't made to watch films. Go to the movies."
(Tu hogar no está hecho para ver peliculas. Ve al cine)

Agency: Ogilvy, Argentina
Executive Creative Director: Gaston Bigio
Head Of Art: Jonathan Gurvit
Creative Directors: Rodrigo Grau & Ramiro R. Cohen
Art Director: Santiago Dulce
Copywriter: Hernan Rebalderia
Agency Producers: Andres Salmoyraghi & Marcelo Ramos
Account Director: Ramiro Dirube
Production Company: Argentinacine
Directors: Augusto Giménez Zapiola, Rafael López Saubidet & Martín Romanella Editor: Agustin De Vittorio
Executive Producer: Marcos Landajo
Producers: Carolina Pena & Florencia Foscaldii
Post-Production: Metrovision
Sound: La Casa Post Sound & Swing
Music: Swing Musica

Sony PlayStation 3 Slim - The Play Face

Agency: Wieden + Kennedy, Tokyo, Japan
Executive Creative Director: Sumiko Sato
Creative Director: +cruz
Art Directors: Shane Lester & +cruz
Copywriter: Andrew Miller
Agency Producer: Kenji Tanaka
Production Company: Partizan Darkroom
Director: Timothy Saccenti
Producer: Russell Curtis
Executive Producer: Jordan McGarry
Production Service Company: Camp Kaz
Director of Photography: Naoki Noda
Editor: Dayn Williams (Cut + Run)

Red Cross - Doesn't Matter

Copy: "Doesn't matter.
Help helping."
(No importa.
Ayuda a ayudar.)

Agency: Tif Comunicação, Curitiba, Brazil
Executive Creative Directors: Thiago Biazetto & Fhabyo Matesick
Art Director: Waldemar Segundo
Copywriter: Eduardo Visinoni

Apartheid Museum - Women’s Day

On the 9th of August 1956, 20,000 South African women of all races marched on the Union Buildings in Pretoria to protest the proposed amendments to the Urban Areas Act, commonly known as the Pass Laws of 1950 – legislation that required ‘non-whites’ to carry a document known as the Dom Pas which would allow them to move around, or live in ‘White South Africa’. The women stood together, arms raised in the air in the clenched fist of the Congress Salute and sang "You strike a woman, you strike a rock". It is remembered as one of the major milestones in the struggle against the apartheid regime and the date is now commemorated as Women’s Day.

(El 9 de Agosto de 1956, 20.000 mujeres sudafricanas de todas las razas marcharon en los Union Buildings de Pretoria, sede del Gobierno en la capital del país, para protestar contra las revisiones propuestas a el Acta de Áreas Urbanas, comúnmente conocida como las Leyes del Pase de 1950 - una legislación que requería que los "no-blancos" llevaran un documento llamado Dom Pas que les permitía moverse por, o vivir en, "La Sudafrica Blanca". Las mujeres se mantuvieron unidas, con los brazos alzados terminados en el puño cerrado del Saludo del Congreso y cantaron "Si te metes con una mujer, chocas contra una roca". Se recuerda como uno de los principales avances de la lucha contra el régimen del apartheid y actualmente esta fecha se conmemora como el Día de la Mujer)

Copy: "The day that rock beat paper.
Visit http://www.apartheidmuseum.org/ and learn more about our history."
(El día que la roca venció al papel.
Visita www.apartheidmuseum.org y aprende más sobre nuestra historia)

Agency: TBWA\Hunt Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Directors: Justin Wright & Vanessa Gibson
Art Director: Justin Wright
Copywriter: David Edworthy
Photographer: Clive Stewart
Retoucher: Tebogo Suping

Coca-Cola - Wrestler

Copy: "Between one - I don't do it - and one - Yes I do it - something always happens.
Coca-Cola. A sip of - I do it -."
(Entre un - No lo hago - y un -Si lo hago - siempre pasa algo.
Coca-Cola. Un trago de - Lo hago -)

Agency: Sra. Rushmore, Madrid, Spain
Production Company: Punga
Directors: Agustin Alberdi (live), Tomi Dieguez (animation)
Character design: Gabriel Fermanelli
Director Assistant: Facundo Viggiano
3d modelers/Animators: Ruben Stremiz, Marcos de Lunardo & Sebastian Pavone.
Compositing: Marcos de Lunardo & Facu Laboranti.
Producer: Patricio Verdi
Coordinator: Gaston Rojas
Audio design: Animal Music

Tele2 - Call Me

Copy: "Cheap calls are hard to resist."
(Con llamadas tan baratas es dificil resistirse)

Agency: SMFB, Oslo, Norway
Copywriters/Art Directors: Alexander Gjersoe & Hans Magne Ekre
Production Company/Director: ACNE
Music: The Delfonics

Volkswagen Gol - Enjoy The Everyday

Copy: "Enjoy the everyday."
(Disfruta el día a día)

Agency: DDB, London, Uk
Art Directors/Copywriters: Graeme Hall & Noah Regan
Agency Producer: Richard Chambers
Production Company: Outsider
Director: Scott Lyon
Producer: Zeno Campbell
Director of Photography: John Mathieson
Editor: Art Jones (Speade)
Post: The Mill
Original music composition: Paul Hartnell (Orbital)

Clearex Acne Relief - Hide

Copy: " Don't hide it, clear it."
(No lo escondas, líbrate de él)

Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael
Photographer: Menachem Reiss

Published: August 2009

Ztrackz Sound Studios - Wrong

Copy: "Wrong Sound, wrong image.
Ztrackz Sound Design. As it's meant to be."
(Sonido erroneo, imagen equivocada.
Diseño de Sonido Ztrackz. Como debe de ser)

Agency: Z Mexico
Chief Creative Officer: Raúl Olvera
Executive Creative Director: Cristian Rocha
Creative Directors: Sergio Sharpe & Carlos Martínez
Art Directors: Pascual García & José Carlos García
Copywriters: Sergio Sharpe & Luis Fernando Sánchez
Photographers: Víctor Deschamps & Shutterstock

Bridgestone - Other Tyre Manufacturers

Copy: "There's still a place for other tyre manufacturers in Formula 1."
(Todavía hay sitio en la Formula 1 para los otros fabricantes de neumáticos)

Agency: Showpony Advertising, Adelaide, Australia
Creative Director/Copywriter: Parris Mesidis
Art Director: Adam Johnson
Photographer: Stock

Published: January 2008

Johnnie Walker - Striding Man

Copy: "Here's to the next 100 years of progress.
Keep walking."
(Dedicado a los siguientes 100 años de prgreso.
Sigue caminando)

Agency: BBH, London, Uk
Executive Creative Director: John Hegarty
Creative Director: John Foster
Art Director: Nick Klinkert
Copywriter: Kevin Doyle
Producer: Katherine Cheng
Production Company: Backyard
Director: Rob Sanders
Director of Photography: Eric Treml
Executive Producer: Kris Mathur
Producers: Anton Maillie & Eszter Répássy
Production Designer: Marco Puig
SFX Manager: Péter Szilágyi
Editor: Steve Gandolfi (Cut + Run)

Omo - Roboboy

Copy: "Every child has the right to be a child.
Omo. Dirt is good."
(Todo niño tiene derecho a ser niño.
Omo. Porque ensuciarse hace bien)

Agency: Bartle Bogle Hegarty (BBH) Uk
Agency Producer: Helen Powlette
Creative Director: John O'Keefe
Art Director/Copywriters: Alex Grieve & Adrian Rossi
Director: Philippe André
Production: Bikini Films
Producer: Dominic Wilcox

Oceana - Mating Season

Copy: "If your world was ending what would you do?
Ocean life is on the verge of collapse. Get involved at oceana.org/matingseason."
(¿Tú qué harías si tu mundo estuviese llegando a su fin?
La vida en los océanos está al borde del colapso. Involúcrate en oceana.org/matingseason)

Agency: La Comunidad, Miami, USA
Executive Creative Directors: Jose Molla & Joaquin Molla
Art Directors: Jon Kubik & Alvaro Ramos
Copywriters: Gustavo Lauria & Stuart Dearnley
Agency Producer: Lupita Alvarez
Production Company: Curious Pictures
Director: Joao Amorim
Producers: Nikos Katsaouris & Annie Moore
VFX/Animation: Mark Rubbo & Tara Jacobson
Editor: Sam Goetz, Maritza Quesada
Editorial Company: Circolo
Music: Promidi Music

Panasonic Lumix - Skim

Copy: "The tough new Lumix."
(La nueva y resistente Lumix)

Agency: The Campaign Palace, Sydney, Australia
Art Directors/Copywriters: Cameron Hoelter & Kelly Putter
Agency Producer: Meredyth Judd
Production Company: Goodoil Films
Director: Matt Murphy
Producer: Ben Scandrett-Smith
Director of Photography: Ian Mccarroll
Editor: Bernard Garry (The Editors)
Visual Effects: Fin Design + Effects
Production Designer: Ken Turner
Music/Sound Design: Simon Kane (Songzu)

P&G Downy Ultra: Scent longevity

Copy: "Downy. Long lasting scent."
(Downy. Fragancia que dura más)

Agency: Wing, New York, USA
Chief Creative Officer: Gustavo Asman
Associate Creative Director: John Castrillón
Producer: Nadina Steimberg
Head of Strategy: Lee Maicon
Associate Strategy Director: Mari Provi Florez
Production Company: America Filmworks
Director: Sebastián Orgambide
Director of Photography: Alejandro Giuliani
Executive producer: Marcia Jaes
Line Producer: Mariano Antonietti
Editing House: Red Car
Editor: Juan Pablo Cadaveira
Producer: Francess Tom-Sahr
Sound Design: Mixology Lab
Sound designer: Luis F. Herrera
Audio Mix: Mixology Lab
Mixer: Luis F. Herrera

Milwaukee Police Department - Car

Copy: "2,945 fewer crime victims in Milwaukee last year.
In some jobs, success is measured by what doesn't happen. Be a force."
(2.945 víctimas de crimen menos en Milwaukee el año pasado.
En algunos trabajos, el éxito se mide por lo que no sucede. Hazte agente)

Agency: Cramer-Krasselt Milwaukee, USA
Executive Creative Director: Chris Jacobs
Creative Directors: Brian Ganther, Todd Stone, Chris Buhrman & Mike Fazende
Art Directors: Mike Fazende, Shawn Holpfer, Jim Root & Brian Steinseifer
Copywriters: Todd Stone, Brian Ganther & Jason Ziehm
Art Buyer: Karen Kirsch
Radio Edit: Fifth Floor Recording Co.
Audio Engineer: Matthew Misslich
Video Production Partner: Square Joint
Director: John Biesack
Director of Photography: Robb Fischer
Gaffer: Dan Andera
Video Edit: Independent Edit
Editor: Rob Due
Sound Engineer: Randy Bobo

Petco - What a Drag

Copy: "Increased energy. Just one of the benefits associated with all the natural pet food at Petco."
(Incremento de energía. Solamente uno de los beneficios asociados con todos los productos alimenticios naturales para mascotas de Petco)

Agency: M&C Saatchi, LA, Usa
Creative Director: Martin Dix
Art Director: Jay Gundzik
Copywriter: Craig Ghiglione
Agency Producer: Wendi Weger
Production Company: Partizan
Director: Paul Goldman
Director of Photography: Glynn Speckhardt
Editor: Adam Parker (Chrome)
Sound Design: Sam Casas (Lime)
Original Music: Brian Chapman (Beacon Street)
Visual Effects: Ring of Fire

Habitat For Humanity - Electricity or Rent

Copy: "Electricity or Rent. Over 1 million Canadians can't afford both.
Habitat for Humanity. Building homes, building hope."
(Electricidad o Alquiler. Más de 1 millón de canadienses no pueden permitirse ambas.
Hábitat por la Humanidad. Construyendo hogares, construyendo esperanza)

Agency: Cossette Communication, Canada
Creative Directors: Daniel Vendramin & Darren Clarke
Associate Creative Directors: Jim Garbutt & John Finn
Copywriter: Sean Atkinson
Art Directors: Guybrush Taylor & Daniel Vendramin
Agency Producer: Sharon Kosokowsky
Production Company: Steam Films
Director: Mark Zibert
Executive Producer: Krista Marshall
Producer: Jeff Darragh
Directors of Photography: Mark Zibert & Chris Mably
VFX Company: 567 Visual Effects
VFX Artists: Patrick Coffey & Lee Towndrow
Editorial Company: Relish
Editor: Graham Chisholm
Sound Design: The Egg Plant Productions
Sound Designer: Rocco Gagliese

Nike - Don't Criticize (Hyperize)

Agency: Wieden+Kennedy, Portland, Usa
Executive Creative Directors: Susan Hoffman & Mark Fitzloff
Creative Directors: Jeff Williams, Alberto Ponte & Tyler Whisnand
Art Director: Mike Warzin
Copywriter: Brandon Pierce
Agency Executive Producer: Ben Grylewicz
Agency Producers: Tieneke Pavesic & Jeff Selis
Production Companies: Streetgang Films & Furlined
Director: Andreas Nilsson
Executive Producers: George Meeker & Jason Botkin
Line Producer: Jasper Thomlinson
Director of Photography: Shawn Kim
Editorial: Final Cut
Editors: Logan Hefflefinger & Stephen Burger
Post Producer: Jennifer Miller
Post Executive Producer: Siama Awan
VFX Company: The Syndicate
Lead Flame Artist: Mike Ek
Flame Artist: Kevin McDonald
VFX Producer: Robert Evans
Music Composer & Producer: DJ Quick
Lyrics: Brandon Pierce & Mike Warzin
Mix Company: Eleven
Mixer: Jeff Payne

VW Touareg - Off-road GPS

Copy: "Turn left after the rabbit.
The Touareg now has off-road GPS."
(Gire a la derecha despues del conejo.
El Touareg ahora tiene GPS todoterreno)

Agency: DMG Beijing, China
Chief Creative Officer: Dan Mintz
Creative Directors: Weibing Xu, Kelvin Lai & Kevin An
Art Directors: Kelvin Lai, Suki Song & Jinyang Zhao
Copywriters: Ian Barnes & Kevin An

Published: October 2008

Israel Cancer Association - Stains

In order to Increase public awareness for skin cancer and get people to go to the hospital and get checked, the agency came up with a new creative solution, using the environment as the media. They found real stains on sidewalks near the beaches of Israel, and placed framed stickers around them featuring the message: "Unknown stain on your body? Go see a dermatologist!.

(Para concienciar sobre el cancer de piel y conseguir que la población visite los hospitales para hacerse chequeos, la agencia ideo una solución nueva y creativa a la vez que usaban el entorno como medio. Encontraron manchas reales en las aceras cercanas a las playas de Israel y las encuadraron con pegatinas que contenían el mensaje: ¿Tienes manchas en tu cuerpo que no reconoces? ¡Ve a ver a un dermatólogo!)

Agency: GITAM/BBDO, Israel
Chief Creative Director: Guy Bar
Creative Director: Lior Raz
Production: Daniel Eshel

Published: July 2009

Santander Bank - Live More

Copy: "Live more."
(Vive más)

Agency: Euro RSCG Helsinki, Finland
Creative Director: Marko Vuorensola
Director: Pekka Hara
Production: Also Starring

Johnnie Walker - Walk (feat. Robert Carlyle)

Agency: BBH, London, Uk
Creative Director: Mick Mahoney
Senior Copywriter: Justin Moore
Agency Producer: Ruben Mercadel
Production Company: HLA
Director: Jamie Rafn
Producer: Stephen Plesniak
Director of Photography: George Richmond
Post Production: Glassworks

Radio Gold FM96.9 - Tapes

Copy: "Gold FM96.9. For greatest fans."
(Gold FM96.9. Para los seguidores más acerrimos)

Agency: Propaganda, Bucharest, Romania
Creative Director: Andrei Tripsa
Art Director: Moraru bogdan
Copywriters: Tudor Pascanu, Vlad Tomei
Illustrator: Propaganda
Photographer: Green Mind

Published: April 2009

Jeep - Conquer

Copy: "Conquer any road."
(Conquista cualquier carretera)

Agency: Le Shou, Amsterdam, Netherlands
Creative Directors: F. Shoudesh & G. Leendert
Art Directors/Copywriters: Marlon von Franquemont & Reinier Gorissen
Photographer: gettyimages.com

WWF - Survival

Copy: "Our survival depends on theirs. To help, log on to wwf.org"
(Nuestra supervivencia depende de la suya. Para colaborar entra en wwf.org)

Agency: Ogilvy & Mather, Gurgaon, India
Creative Director: Richa Sharma
Art Director: Puran Choudhary
Copywriter: Hari Om Prakash
Illustrator: Puran Choudhary

Mac’sim Hair Salon - Office

Copy: "Your hair is your territory. MAC’SIM hair salon."
(Tu pelo es tu territorio. Salón de belleza capilar MAC'SIM)

Agency: Propaganda, Bucharest, Romania
Creative Director: Andrei Tripsa
Art Director/Illustrator/Photographer: Mihai Gheorghe
Copywriter: Costin Milu

Published: April 2009

Automobile Association of Singapore - Bottle

Copy: "Not everyone gets to pick up the pieces.
If you drink, don't drive."

(No todo el mundo consigue recoger los trozos.
Si bebes, no conduzcas.)

Agency: Studio Alapapa, Singapore
Art Director: Eryk Tam
Copywriter: Leo Jamorabo
Photographer: Teo Studio
Illustrator: Magic cube

Sedex Express Courier Service - Fish

Copy: "Trust us. We deliver it fast."
(Confía en nosotros. Hacemos la entrega rápidamente)

Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Directors: Tico Moraes & Bernardo Romero
Copywriters: Roberto Vilhena, Gustavo Tirre & Ricardo Dolla
Photographer: Rudy Huhold

Published: August, 2009

KPAI - Against Child Abuse

Copy: "Sadly the one place they should feel safe is the one place they fear most.
Help report child abuse."
(Tristemente, el lugar donde deberían sentirse a salvo es el lugar que más temen.
Ayuda a denunciar el maltrato infantil)

Agency: JWT, Jakarta, Indonesia
Executive Creative Director: Ivan Hady Wibowo
Art Director: Adam Pamungkas
Copywriter: Morian Madjid
Producers: Gina Virginia & Dimas Fajar
Photographer: Peddy Suyadinata
Retoucher: Kin (EyeCandi)

Lay’s - Local Grown

Copy: "Our potatoes are grown closer than you may think.
Lays. Happiness is simple."
(Nuestras patatas son cultivadas más cerca de lo que creesLays.
La felicidad es algo sencillo)

Agency: Juniper Park, USA
Chief Creative Officers: Alan Madill, Terry Drummond & Barry Quinn
Associate Creative Directors: Hylton Mann & Andy Linardatos
Art Director: Hylton Mann
Copywriter: Andy Linardatos
Producer: Debbie Ingham

Wrigley 5 Gum - AR DJ

Wrigley France latest campaign features an AR [Augmented Reality] music mixer.

How does it work?: Do you have a webcam? If you answered yes to the last question, then head over to the "5" website. Click on the "5 Mixer", print out the symbols, place them on your desk and you will be ready to start.

The symbols are used as the input device, each one of them corresponds to a track, thus to a sound and allow users to:
1) Change the volumes of each track by moving the symbol relative to the central reference one.
2) Modify the tracks themselves by rotating the symbols on their axis. This will change the effects of each track.
3) Remove the audio track from the mix by covering or removing the symbols.

Once you are done, you can save your tracks, add them to the public gallery or send them to your friends.

(La ultima campaña de Wrigley Francia incluye un mezclador de música con base de RA [Realidad Aumentada].

¿Cómo funciona?: ¿Tienes una webcam? Si la respuesta a esta última pregunta es afirmativa, dirígete a la pagina web de "5", haz click donde pone "5 Mixer", imprime los símbolos, colócalos sobre tu escritorio y estarás listo para comenzar.

Los símbolos hacen las funciones del dispositivo de entrada, donde cada uno corresponde a una pista de audio y permiten a los usuarios:
1) Cambiar el volumen de cada pista moviendo el símbolo relativo con respecto al central de referencia.
2) Modificar las pistas mediante la rotación de los símbolos sobre su propio eje. Esto cambiará los efectos de cada pista.
3) Retirar la pista de audio de la mezcla al cubrir o quitar el símbolo.

Una vez que has acabado, puedes guardar tus temas, añadirlos a una galería publica o enviárselos a tus amigos.)

Media Agency: Exposure Uk
Digital Developer: Bofswanna
Digital Director: Sebastian Bach

Need help with the rest of the credits...

Woolrich - Snow

Copy: "The original outdoor clothing co."
(La compañía original de ropa para actividades al aire libre)

Agency: Mullen, Boston, USA
Executive Creative Director: Mark Wenneker
Creative Director/Art Director: Michael Ancevic
Photographers: Jeff Ross & Dana Neibert
Digital Illustrator: David Onessimo

Luxor Hot Tubs & Saunas: Bobby vs Punk

Copy: "Luxor Hot Tubs & Saunas. Extremely relaxing."

(Jacuzzis y saunas Luxor. Extremadamente relajantes)

Agency: Lowe, Brussels, Belgium
Creative Director: Véronique Hermans
Art Director: Ad Van Ongeval
Copywriter: Dieter De Ridder
Photographer: Frank Uyttenhove
Retouching: Dominique Piccinato

Published: 2009

Tide Bleach - Brighter

Copy: "Tide bleach. For a whiter wash."
(Lejía Tide. Para una colada más brillante)

Agency: Saatchi & Saatchi, Guangzhou, China
Chief Creative Officers: Edmund Choe & Andy Greenaway
Executive Creative Director: Ng Fan
Creative Directors: Au Kin Cheong & Wendy Chan
Art Directors: Ng Fan, Wendy Chan, Wang Zong Liang & Huang Yan Jun
Copywriter: Arthur Tsang
Photographer: Gao Shi Yuan
Retouchers: Guo Jin Xing & James Chan

Foster's Beer - Elusive Coasters

SABMiller India (the official distributors of Foster's beer in India), as a part of their Corporate Social Responsibility campaign, hired the agency to communicate the hazards of drinking and driving. In order to do it in an entertaining and memorable manner, the agency created a special set of coasters with pictures of cars printed on them and placed them at all major pubs that served Foster's beer.

At first glance they appeared to be normal coasters, until the customers tried to place their mug of Foster's on them, at that moment the magnets concealed under the mug and the coaster repelled each other, surprising and leading the customers attention to the printed message on the mugs - "Drinking and driving don't mix".

(SABMiller India [distribuidor oficial de la cerveza Foster's en India], contrató a la agencia para comunicar los peligros de conducir tras haber bebido como parte de su campaña de Responsabilidad Social Corporativa. Con la intención de hacerlo de un modo memorable y entretenido, la agencia creó una serie especial de posavasos con imágenes impresas de coches y los repartió por todos los principales bares de la ciudad que servían la cerveza Foster's.

A primera vista parecían posavasos normales, hasta que los clientes intentaban poner su jarra de Foster's sobre ellos, en ese momento los imanes emplazados bajo la jarra y el posavasos se repelían mutuamente sorprendiendo a los clientes y dirigiendo su atención al mensaje impreso sobre las jarras - "Beber y conducir no combinan".)

Agency: Ogilvy & Mather Bangalore, India
Chief Creative Officer: Piyush Pandey
Creative Directors: Malvika Mehra, Amit Akali & Deepak Joshi
Art Director: C. Ravikumar
Copywriter: Manoj Jacob
Producers - V. Sundar & B. S. Srikanth

Pat the Baker - Irish

Copy: "The toast of Ireland."
(La tostada de Irlanda)


Oscar Wilde


Samuel Beckett

Agency: Bloom, Dublin, Ireland
Creative Director/Art Director: Liam Wielopolski
Designers: Dee Cunniffe & Jeff Bennett

Published: March 2009

Ikea - Hi-jacked Train

In order to persuade the Japanese consumers that home furnishing is a great and fun way to improve their life at home and succesfully launch IKEA's first store in Kansai region, the agency hi-jacked an entire train both inside and outside. Furnishing it with IKEA textiles & complements, they demonstrated that a monotonous daily place can be transformed into a place full of inspiration, with just a few things. The chosen train was a symbolic line connecting from the centre of Kobe-city to IKEA Portisland store.
TV, newspapers, online and other media made the IKEA launch event/store opening a major story, creating extensive WOM. Opening day sales set the world record for all IKEA stores, with nearly 40,000 customers.

(Con la intención de persuadir a los consumidores japoneses de que amueblar una casa es una buena y divertida manera de mejorar su vida en casa y lanzar exitosamente la primera tienda IKEA de la región de Kansai, la agencia asaltó completamente un tren por dentro y fuera. Decorándolo con telas y complementos de IKEA, demostraron que un lugar en el que predomina la monotonía a diario puede ser transformado en un lugar lleno de inspiración simplemente mediante el uso de determinados cosas. El tren elegido fue una linea simbólica que conectaba el centro de la ciudad de Kobe con la tienda IKEA de Portisland.
Medios como la Tv, periódicos, online y demás hicieron que el evento de apertura de la tienda IKEA se convirtiese en una importante historia, generando un impresionante buzz a su alrededor. Las ventas del día de apertura marcaron un record mundial de todas las tiendas IKEA, con cerca de 40.000 clientes)


Copy: ""From the place to sleep, to home to enjoy."
(De un lugar donde dormir, a un hogar que disfrutar)

Agency: ADK Tokyo, Japan / DRILL Tokyo, Japan
Executive Creative Director: Ken Shimizu
Creative Director: Osamu Enari
Art Director: Akio Yamauchi
Copywriter: Takeshi Tsuji
Producers: Naoko Sato & Ryuji Ueno

Mercedes-Benz S-Class - Spoil Yourself

Copy: "If you don't enjoy your money, your ex-wife/children/accountant will.
The ultra-luxurious S-Class. Spoil yourself."
(Si no disfrutas tu dinero, tu ex-mujer/tu descendencia/contable lo hará por ti.
El ultra-lujoso Clase-S. Mímate)

Agency: NET#WORK BBDO Johannesburg, South Africa
Executive Creative Director: Rob Mclennan
Creative Director: Mariana O'kelly
Art Directors: Mariana O'kelly & Brent Singer
Copywriter: Gary Du Toit
Art Buyer: Kirsty Zietsman
Illustrator: Brent Singer

Boysen Paints - Flowers

Copy: "Paints with ISO 14001 environmental certification.
Boysen. An accredited Responsible Care company for environmental safety."

(Pinturas con el certificado medioambiental ISO 14001.
Boysen. Una compañía con la acreditación Cuidado Responsable de seguridad medioambiental)

Agency: TBWA\Santiago Mangada Puno Makati City, The Philippines
Executive Creative Director: Melvin Mangada
Creative Director: Manuel Villafania
Art Directors: Manuel Villafania, Melvin Mangada & Denise Tee
Copywriter: Bryan Siy
Photographer: G-Nie Arambulo
Print Producer: May Dalisay
Final Artist: Momay Quiroz
Production House: Adphoto

Carl Zeiss Lenses - Closer

Agency: BBDO Proximity Singapore
Executive Creative Director: Jagdish Ramakrishnan
Art Directors: Ivan Hady Wibowo & Andrian Pranata
Copywriter: Sridhar Gopalratnam
Photographers: Andrian Pranata & Jonathan Tay
Retoucher: Procolor/Cliq

VW Passat - The Car You Never Had

Agency: DDB, Barcelona, Spain
Creative Director: Jose Mª Roca de Vinyals
Art Director: Lisi Lluch
Copywriter: Guillem Ramirez
Agency Producer: Vicky Monino
Production Companies: Missing Sparky & Lee Films
Director: Pep Bosch
Director of Photography: Paco Femenía
Producer: Julia Carrasco
Post Production: Metropolitana
Editor: Fabrizzio Rossetti
Music: BSO

Yo Sushi Restaurants - Fresh

Agency: Volcano, Johannesburg, South Africa
Executive Creative Director: Brad Copeman
Creative Directors: Glenn Jeffery & Francois Boshoff
Art Director/Copywriter: Francois Boshoff
Photographer: Simon Scholtz

Published: March 2009

Young Director Award - Mom/Dad

Copy: "Born to create drama.
Young Director Award"
(Nacido para crear tensión dramática.
Premio Jóvenes Directores)

Agency: TBWA\PHS Helsinki Oy, Finland
Art Director: Minna Lavola
Copywriters: Mira Olsson & Markku Haapalehto
Photographer: Jere Hietala (Fake Graphics)
Typographers: Sanna Tamminen & Margit Mardisalu
Art Buyer: Kirsi Pärni